Aggelos Mouzakitis

𝐓𝐡𝐞 𝐬𝐲𝐦𝐩𝐭𝐨𝐦𝐬 Your drive is harder to access. Your motivation is low. Your confidence is less stable than it looks. Work is costing more than it used to. And when things don’t go your way, you get drown in feelings of failure. 𝐖𝐡𝐚𝐭’𝐬 𝐫𝐞𝐚𝐥𝐥𝐲 𝐡𝐚𝐩𝐩𝐞𝐧𝐢𝐧𝐠 Most people call that burnout, lost purpose, identity crisis or other fancy words. I see it differently. A lot of high-functioning burnout is not caused by overwork alone. It is shame-driven dependence on performance. 1. Shame becomes the drug. 2. Performance becomes the high. 3. Burnout becomes the withdrawal. That pattern can create success for years. It can make you productive, sharp, admired and useful. It can also quietly turn performance into a way to regulate yourself and boost a low self-worth. 𝐖𝐡𝐲 𝐭𝐡𝐞 𝐮𝐬𝐮𝐚𝐥 𝐚𝐝𝐯𝐢𝐜𝐞 𝐟𝐚𝐢𝐥𝐬 That’s why the usual advice often misses. A break, more boundaries and self-care won’t fix the mechanism underneath it. When achievement becomes a way to make yourself feel enough, a setback does not stay at work. It spills into your motivation, relationships and sense of self. 𝐖𝐡𝐨 𝐈 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 I work with high-functioning people in tech experiencing the above. Don’t expect productivity hacks, cheerleading, or generic self-care. I help people identify and break the mechanism they’re trapped in. 𝐖𝐡𝐲 𝐦𝐞 I’m a licensed psychotherapist, burnout coach and Product Growth leader with 18 years in tech. I’ve worked as a founder, consultant and strategist, worked with 50+ startups and trained 500+ people. I’m not a coach who learned about tech by reading about it. I’ve lived it. Also, I went through collapse myself. Even after thinking hard and reading all the right self-help content, it still took me almost three years to call it done. 𝐇𝐨𝐰 𝐈 𝐰𝐨𝐫𝐤 The goal is not to kill ambition but to help people keep their drive while breaking the dependence underneath it, so burnout stops costing them their relationships, self-trust and what they worked hard to build. We start with a free 60-minute introductory session. It is a real working session, not a sales call. If I’m not the right fit, I’ll tell you directly and point you elsewhere. → I offer a free consultation to explore fit and chemistry. I approach it the same way I approach paid work, you'll get real value either way.

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  Building a team

  Building a successful Product or Growth team goes beyond hiring skilled professionals; it's about creating a cohesive unit that works towards a common goal. Whether you're assembling your first team or expanding an existing one, the key is to blend diverse skills, foster a collaborative culture, and provide continuous growth opportunities.I can guide you through the intricacies of recruitment, onboarding, team dynamics, and leadership to build a resilient and motivated team.

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  Career guidance

  Navigating your growth or product career path can be a complex journey, especially in the fast-paced tech industry. Whether you're looking to advance in your current role, transition to a new field, or find your true calling, my career guidance can provide clarity and direction. By leveraging my experience in mentoring professionals across various sectors, I can assist you in identifying your strengths, setting achievable goals, and developing a strategic plan to reach your career aspirations.

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  Go to market strategy

  Whether you are launching your first SaaS product or you are a serial startup founder, you should plan your go-to-market strategy beforehand. It is the basis of reaching your potential buyers at the right moment and turning them into loyal users.

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  Imposter syndrome

  Feeling like a fraud despite your accomplishments is a common experience among high achievers, known as imposter syndrome. It can hinder your confidence and performance, making it challenging to recognize your successes. Through mindset coaching and practical strategies, you can overcome these feelings. Having worked with numerous professionals facing similar challenges, I can help you build self-assurance and foster a positive self-perception, allowing you to thrive.

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  Leadership

  Effective leadership inspires and guides teams to achieve goals. Whether you're new or seasoned, my mentoring refines your style, communication, and team culture. Focusing on emotional intelligence, conflict resolution, and strategic vision, I help you lead with confidence and integrity. My aim is to develop your ability to motivate and empower your team for success.

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  Mindset coaching

  "Lost the spark in your work?" "Work feels meaningless?" "Overwhelmed by the uncertainty?" "Burned out with a passion that's hard to reignite?" "Feel disconnected from your work's direction?" If these statements resonate with you, you're not alone. Many tech executives, freelancers, and recently laid-off professionals share these feelings. Ikigai mentoring and purpose/mindset coaching provide the bridge from these common struggles to a rejuvenated professional life.

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  Pricing strategy

  Finding the right balance between value and revenue - your ability to help customers and be fairly compensated for that help - will make or break your SaaS company. Undercharge, and you'll cripple your business with uncompensated development and delivery costs; overcharge, and you'll throttle your growth and drive away thousands of would-be customers.

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  Product management

  Effectively managing a product from conception to launch requires a balance of strategic vision and practical execution. As a product management mentor, I can guide you through the entire product lifecycle, from market research and roadmap planning to user testing and launch strategies. My mentorship focuses on enhancing your skills in prioritization, stakeholder communication, and cross-functional collaboration to ensure successful product outcomes.

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  Product market fit

  Identifying and achieving product-market fit is crucial for the success of any startup. It involves validating that your product meets the needs of your target market and is positioned for sustainable growth. Through iterative development, customer feedback, and market analysis, you can refine your offering to ensure it resonates with users. My extensive background in SaaS and product-led growth can help you navigate this phase, ensuring your product aligns with market and achieves traction.

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  Product marketing

  Product marketing is the process of bringing a product to market. This includes deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it. As an expert in PLG, Research and SaaS GTM, I have been involved in several Product Marketing projects.

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  Revops

  Achieving sustainable growth in SaaS businesses requires a robust framework for growth and product operations. This encompasses the strategic alignment of product development, marketing, and sales efforts to maximize customer acquisition, retention, and expansion. By integrating data-driven decision-making, continuous optimization, and cross-functional collaboration, you can ensure your product not only meets market demands but also scales effectively.

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  Technology and tools

  Staying current with technology and tools is crucial for a competitive edge. My mentoring helps you stay updated, implement the right tools, and optimize your tech stack. From selecting software to integrating automation and analytics, I offer practical, tailored advice. Leverage technology to enhance productivity, streamline workflows, and achieve business goals.

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  User research

  Obsessed with Product-led Growth and Jobs-to-be-done Customer research, over 10 years of experience in various sectors with a particular appetite for productized services and SaaS businesses.

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  Venting frustration

  Workplace frustrations can hinder productivity and satisfaction. Whether dealing with difficult colleagues, project roadblocks, or role pressures, venting is vital. Through empathetic listening and feedback, I provide a supportive space for you to express concerns. Together, we identify root causes and develop strategies to manage and mitigate challenges, helping you regain focus and maintain well-being.

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  MySQL

  12 years of experience

  MySQL is an open-source relational database management system. As with other relational databases, MySQL stores data in tables made up of rows and columns. Users can define, manipulate, control, and query data using Structured Query Language, more commonly known as SQL.

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  Psychology

  Through my 15-year business experience, my Psychotherapy experience and my knowledge of the Japanese philosophy of Ikigai, I can help company executives and consultants find their Ikigai aka "the reason to get off the bed every morning".

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  B2B

  With a robust foundation in B2B environments and specialized experience in SaaS, I excel at driving significant growth for B2B companies. My approach integrates comprehensive data analysis with strategic decision-making, targeted at enhancing business operations and optimizing revenue streams before costly, unproven tactics are applied.

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  Consumer Software

  In the consumer software space, I apply a strategic overhaul to monetization tactics and user engagement strategies, ensuring that every feature contributes directly to increased revenue and user satisfaction.

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  Enterprise Software

  For enterprise software firms, I offer strategic enhancements to pricing, packaging, and go-to-market approaches, aligning product capabilities with market demands to drive growth and operational efficiency.

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  Meeting Software

  I optimize meeting software by enhancing user interfaces and streamlining features, focusing on improving productivity and user experience to drive adoption and reduce operational overhead.

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  Presentation Software

  By refining presentation software features and enhancing user interfaces, I ensure that your product stands out in the competitive market, improving user satisfaction and engagement, which directly translates into increased sales.

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  EdTech

  I streamline EdTech platforms by aligning educational tools with learner needs, enhancing user engagement through strategic improvements in functionality and user experience, leading to better educational outcomes and business growth."

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  FinTech

  In the FinTech sector, I refine product offerings and optimize pricing strategies to better meet market needs, ensuring higher adoption rates and enhanced revenue generation without additional marketing spend.

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  InsurTech

  I help InsurTech companies redefine their product offerings and customer engagement strategies, enhancing efficiency and customer satisfaction while driving down costs and boosting profitability.

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  Productivity Tools

  I optimize productivity tools by enhancing functionality and user interfaces, focusing on improving efficiency and effectiveness across teams, which results in increased productivity and reduced costs.

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  SaaS

  I optimize B2B SaaS operations, transforming your pricing and packaging to unlock new levels of monetization. By focusing on core adjustments, I enhance your strategies to significantly increase revenue without the need for additional marketing expenditures.

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  Subscription Service

  I enhance subscription models by refining pricing structures and service offerings, maximizing customer lifetime value and reducing churn. This approach is centered on making strategic improvements that directly impact your bottom line.

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  Product Research

  In product research, I focus on aligning product development with market trends and customer insights, ensuring that new products meet market needs efficiently and effectively.

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  Developer Tools

  For developer tools, I enhance usability and integration features, focusing on making development processes faster and more efficient, which directly impacts the productivity of development teams.

• https://www.notion.vc/resources/how-glofox-leveraged-customer-research-to-make-smart-packaging-pricing-decisions-with-aggelos-mouzakitis-and-andreas-panayiotou
• https://openviewpartners.com/blog/accelerating-growth-with-the-extended-product-led-growth-strategy/
• https://blog.close.com/product-led-sales-led-marketing-led/
• https://www.youtube.com/watch?v=TIjuIkOulRg
• https://www.productmarketingalliance.com/customer-retention-advice-with-aggelos-mouzakitis/