Customer-led Product Manager
Finding the right balance between value and revenue - your ability to help customers and be fairly compensated for that help - will make or break your SaaS company. Undercharge, and you'll cripple your business with uncompensated development and delivery costs; overcharge, and you'll throttle your growth and drive away thousands of would-be customers.
Research prior to copywriting may just be the single most important thing to make your copy a success. Copywriting research helps you get clarity on the product you’re selling and gives you an insight into the minds of your target audience.
Whether you are launching your first SaaS product or you are a serial startup founder, you should plan your go-to-market strategy beforehand. It is the basis of reaching your potential buyers at the right moment and turning them into loyal users.
Obsessed with Product-led Growth and Jobs-to-be-done Customer research, over 10 years of experience in various sectors with a particular appetite for productized services and SaaS businesses.
Modern customer success finds itself in the intersection between Product, Marketing and Sales. In the past, working with customer success effectively has been integral for my success as a Growth Product Manager. I can help you with actionable advice and processes that build effective bridges between Customer success and the other departments.
User onboarding isn’t about helping your users become better at using your product. It’s actually about helping them use your product for what they want, in the most hassle-free manner possible. I can help you optimise your User Onboarding using product engagement data.
Product-Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of user acquisition, conversion and expansion. I can help you streamline your user onboarding, identify and fix the value gap, optimise your pricing and go2market strategy with the aim to 3x your free-to-paid conversion rate in a product-led manner.
Product/Market Fit is the number one things you should care about if you are running an early-stage business. PMF isn't the same for all businesses. I can help you set the right metrics and experimentation processes to actually quantify and approach Product/Market Fit.
Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code. I am a big fan of Heap but also Pendo. If you are using them, we will have a great discussion.
Pipedrive is a sales management tool designed to help small sales teams manage intricate or lengthy sales processes. I am a big fan of Pipedrive and is being part of my toolkit for a long time. If you are already using it, I can prove particularly helpful.
With the help of advanced Jobs-to-be-done Customer Research, we bring B2B SaaS the precise answers they need to address the most costly and risky growth dilemmas.
We aim to be helpful and straightforward, committed to shaping an ecosystem where the brightest entrepreneurs can make a meaningful contribution to society. We know that companies that embrace diversity, including our own, perform better, which is why we’ve joined others and signed up to #movingforward.
Startupbootcamp is a global network of industry focused startup accelerators. We take startups global by giving them direct access to an international network of the most relevant partners, investors and mentors in their sector.
I had a great experience talking to Aggelos about how to do research on my customers. Thanks a lot!
Great call with Aggelos, he's the customer research master. Great insights and actionable points that I'm definitely going to use! If you want to learn more about how to do customer research and anything that surrounds that, get in touch with Aggelos :)
Aggelos is awesome. I've now got a plan of what I need to do to rebuild our pricing model with actual data
This conversation took a week of research and distilled it in 20 minutes - wow - thanks!
Took our user research to the next level. He was extremely knowledgeable about jobs-to-be-done customer research approach. He helped me think differently about our project's strategies in a scalable manner.
This may have been my best call yet - incredibly actionable advice. Highly recommend for user research questions.
I've reached out to Aggelos to get his feedback on our user research process and questions. He recommended a really interesting and practical approach, a blend between sales and research that makes perfect sense for us, and can't wait to try it out. He also walked me through a quick and easy process that I can implement today to improve the way I interview people. I highly recommend booking a time with Aggelos and let him share his knowledge in this field.
Aggelos knows what he's talking about and is incredibly helpful in his guidance. He walked me through his research-based approach to uncovering growth bottlenecks and clearly broke everything down to digestable and actionable golden nuggets of advice. If you feel that something is "off" with your approach to building a successful SaaS business, but can't really put your finger on it, Aggelos is your guy to help you out!
Aggelos was very knowledgable, patient and provided great advice. Highly recommended!
Aggelos suggestions were insightful. He gave a couple of ideas to reach potential customers to do customer research and some sales too to validate the MVP. He also talked about the product-led approach vs sales-led which was informative too. Highly recommend his session to anyone SAAS.
My first session on gm I had was with Aggelos and it was really great and helpful conversation. He was well prepared, heard my thoughts, and gave feedbacks to the point. Aggelos has a unique way of bringing calmness and deep understanding and clarity together. Loved it and I am grateful for his perspectives and advice. Thank you!
Thanks Aggelos for the chat. He helped me with ideas on how can I validate my solution and shared tactics to help me in my initial phase.
Aggelos was very friendly and open. He provided me exactly with the help I needed about the local marketing scene in Greece. He even went beyond the call to get me more links and insights to help my operations. Highly recommended mentor!
I had a discussion with Aggelos specific for an interview campaign with our customers. He brought so much clarity and wisdom! Never run an interview campaign without talking to Aggelos in advance :-)
Awesome session! Aggelos give us experienced side view on our project onboarding process. Focus our attention on bottlenecks in the process & give a lot of tactical advice. Highly recommend this friendly & experienced mentor!
Amazing mentor! Amazing discussion! Honest and valuable feedback, even beyond his core expertise. He extended the call to have more time and answer more questions. I highly recommend him!
Amazing session! Anggelos has very in-depth knowledge about qualitative research and it helped me a lot to prepare a framework for the homepage which has millions of users. We will continue our sessions and discussions about the current state of the HO in the next weeks. What really stands up for me is that Angellos not only stayed with me for 45-50min, but he proposed this to make sure I'll get the most out of the meeting. It's my first-time experience like this.
"Very Clever" this was my first recommendation to Aggelos :) We had a very efficient meeting. The first time we had an additional chat about 20 minutes after the meeting was over. Aggelos really keen to understand your problem. He has a wide range experience in different industry. I learned from his the definition "service market fit". In his oppinion in our case might there is no product market fit issue because of our business model. Hm...I didn't thought this aspect. Smart guys with great advice. Highly recommended.
One of my best sessions. I couldn't thank enough for the time Aggelos gave us a detailed action plan on what to do. We already started implemented his suggestions, Highly appreciate it & recommend him.
My session with Aggelos is why GrowthMentor is so awesome. As a senior marketer myself, it's not easy finding perspectives that are truly new to me, but Aggelos really knows his stuff, and introduced me to a totally new ways of doing customer interviews for marketing research.
My mentoring session with Aggelos was hands down one of the best ones I ever had. I came to him with hypothesis about what's going on with our Product Market Fit and he turned it upside down and helped me see things I didn't before. Now I have more clarity on what's been really happening with our marketing efforts and have significantly shifted my thoughts about what to do next.