Aggelos Mouzakitis

Customer-led Product Manager

Athens, Greece (+02:00 UTC)Greek, Englishfrom Athens, Greece
Pricing strategy

Finding the right balance between value and revenue - your ability to help customers and be fairly compensated for that help - will make or break your SaaS company. Undercharge, and you'll cripple your business with uncompensated development and delivery costs; overcharge, and you'll throttle your growth and drive away thousands of would-be customers.


Research prior to copywriting may just be the single most important thing to make your copy a success. Copywriting research helps you get clarity on the product you’re selling and gives you an insight into the minds of your target audience.

Go to market strategy

Whether you are launching your first SaaS product or you are a serial startup founder, you should plan your go-to-market strategy beforehand. It is the basis of reaching your potential buyers at the right moment and turning them into loyal users.

User research

Obsessed with Product-led Growth and Jobs-to-be-done Customer research, over 10 years of experience in various sectors with a particular appetite for productized services and SaaS businesses.

Customer success

Modern customer success finds itself in the intersection between Product, Marketing and Sales. In the past, working with customer success effectively has been integral for my success as a Growth Product Manager. I can help you with actionable advice and processes that build effective bridges between Customer success and the other departments.

Design / UX

User onboarding isn’t about helping your users become better at using your product. It’s actually about helping them use your product for what they want, in the most hassle-free manner possible. I can help you optimise your User Onboarding using product engagement data.

Product management

Product-Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of user acquisition, conversion and expansion. I can help you streamline your user onboarding, identify and fix the value gap, optimise your pricing and go2market strategy with the aim to 3x your free-to-paid conversion rate in a product-led manner.

Product market fit

Product/Market Fit is the number one things you should care about if you are running an early-stage business. PMF isn't the same for all businesses. I can help you set the right metrics and experimentation processes to actually quantify and approach Product/Market Fit.

Mentor Toolkit
4 years of experience

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code. I am a big fan of Heap but also Pendo. If you are using them, we will have a great discussion.

6 years of experience

Pipedrive is a sales management tool designed to help small sales teams manage intricate or lengthy sales processes. I am a big fan of Pipedrive and is being part of my toolkit for a long time. If you are already using it, I can prove particularly helpful.

Founder, Customer-led Product manager
Growth Sandwich
London, United Kingdom
- present

With the help of advanced Jobs-to-be-done Customer Research, we bring B2B SaaS the precise answers they need to address the most costly and risky growth dilemmas.

Digital Agencies
Product manager
London, United Kingdom

We aim to be helpful and straightforward, committed to shaping an ecosystem where the brightest entrepreneurs can make a meaningful contribution to society. We know that companies that embrace diversity, including our own, perform better, which is why we’ve joined others and signed up to #movingforward.

Fin Tech
Head of Marketing
London, United Kingdom

Startupbootcamp is a global network of industry focused startup accelerators. We take startups global by giving them direct access to an international network of the most relevant partners, investors and mentors in their sector.

Fin Tech
Reviews (21)
Oskar Söderlund
1 session
17 Oct 2021

I had a great experience talking to Aggelos about how to do research on my customers. Thanks a lot!

Nuno Pereira
1 session
15 Oct 2021

Great call with Aggelos, he's the customer research master. Great insights and actionable points that I'm definitely going to use! If you want to learn more about how to do customer research and anything that surrounds that, get in touch with Aggelos :)

James Rose
1 session
15 Oct 2021

Aggelos is awesome. I've now got a plan of what I need to do to rebuild our pricing model with actual data

Dan Gusz
2 sessions
12 Oct 2021

This conversation took a week of research and distilled it in 20 minutes - wow - thanks!

Rein Figuracion
1 session
9 Oct 2021

Took our user research to the next level. He was extremely knowledgeable about jobs-to-be-done customer research approach. He helped me think differently about our project's strategies in a scalable manner.

Dan Gusz
2 sessions
13 Sep 2021

This may have been my best call yet - incredibly actionable advice. Highly recommend for user research questions.

Daniel Pirciu
1 session
9 Aug 2021

I've reached out to Aggelos to get his feedback on our user research process and questions. He recommended a really interesting and practical approach, a blend between sales and research that makes perfect sense for us, and can't wait to try it out. He also walked me through a quick and easy process that I can implement today to improve the way I interview people. I highly recommend booking a time with Aggelos and let him share his knowledge in this field.

Aku-Jaakko Saukkonen
1 session
15 Jun 2021

Aggelos knows what he's talking about and is incredibly helpful in his guidance. He walked me through his research-based approach to uncovering growth bottlenecks and clearly broke everything down to digestable and actionable golden nuggets of advice. If you feel that something is "off" with your approach to building a successful SaaS business, but can't really put your finger on it, Aggelos is your guy to help you out!

Jonathan Lemish
1 session
10 Dec 2020

Aggelos was very knowledgable, patient and provided great advice. Highly recommended!

Sateesh Kumar
1 session
8 Oct 2020

Aggelos suggestions were insightful. He gave a couple of ideas to reach potential customers to do customer research and some sales too to validate the MVP. He also talked about the product-led approach vs sales-led which was informative too. Highly recommend his session to anyone SAAS.

Thomas Seidel
1 session
15 Sep 2020

My first session on gm I had was with Aggelos and it was really great and helpful conversation. He was well prepared, heard my thoughts, and gave feedbacks to the point. Aggelos has a unique way of bringing calmness and deep understanding and clarity together. Loved it and I am grateful for his perspectives and advice. Thank you!

Rishabh Bhandari
1 session
3 Aug 2020

Thanks Aggelos for the chat. He helped me with ideas on how can I validate my solution and shared tactics to help me in my initial phase.

Tomek Duda
1 session
21 Jul 2020

Aggelos was very friendly and open. He provided me exactly with the help I needed about the local marketing scene in Greece. He even went beyond the call to get me more links and insights to help my operations. Highly recommended mentor!

Andrei Tudose
1 session
18 Jul 2020

I had a discussion with Aggelos specific for an interview campaign with our customers. He brought so much clarity and wisdom! Never run an interview campaign without talking to Aggelos in advance :-)

Dima Gurucan
1 session
4 Apr 2020

Awesome session! Aggelos give us experienced side view on our project onboarding process. Focus our attention on bottlenecks in the process & give a lot of tactical advice. Highly recommend this friendly & experienced mentor!

Spyros Tsoukalas
1 session
3 Mar 2020

Amazing mentor! Amazing discussion! Honest and valuable feedback, even beyond his core expertise. He extended the call to have more time and answer more questions. I highly recommend him!

Filip Pabisek
2 sessions
24 Feb 2020

Amazing session! Anggelos has very in-depth knowledge about qualitative research and it helped me a lot to prepare a framework for the homepage which has millions of users. We will continue our sessions and discussions about the current state of the HO in the next weeks. What really stands up for me is that Angellos not only stayed with me for 45-50min, but he proposed this to make sure I'll get the most out of the meeting. It's my first-time experience like this.

Balazs Farago
1 session
11 Feb 2020

"Very Clever" this was my first recommendation to Aggelos :) We had a very efficient meeting. The first time we had an additional chat about 20 minutes after the meeting was over. Aggelos really keen to understand your problem. He has a wide range experience in different industry. I learned from his the definition "service market fit". In his oppinion in our case might there is no product market fit issue because of our business model. Hm...I didn't thought this aspect. Smart guys with great advice. Highly recommended.

Mike Shahbazi
1 session
4 Feb 2020

One of my best sessions. I couldn't thank enough for the time Aggelos gave us a detailed action plan on what to do. We already started implemented his suggestions, Highly appreciate it & recommend him.

Ophir Prusak
1 session
23 Oct 2019

My session with Aggelos is why GrowthMentor is so awesome. As a senior marketer myself, it's not easy finding perspectives that are truly new to me, but Aggelos really knows his stuff, and introduced me to a totally new ways of doing customer interviews for marketing research.

Jan Kuzel
1 session
12 Oct 2019

My mentoring session with Aggelos was hands down one of the best ones I ever had. I came to him with hypothesis about what's going on with our Product Market Fit and he turned it upside down and helped me see things I didn't before. Now I have more clarity on what's been really happening with our marketing efforts and have significantly shifted my thoughts about what to do next.