Aditya Raghunath

I bring to the table 9 yrs of experience launching and scaling B2C & B2B SaaS products across e-commerce and FinTech and Cloud Computing, as well as driving engagement and retention for a mature product portfolio in the Remote Communication & Collaboration space. And I'm currently leading cybersecurity initiatives for the HelloFresh Group. If you are seeking valuable inputs on launching a new product, scaling an existing product (towards product-market fit), shaping/ reshaping your product strategy, building the right processes and culture for a highly effective Product team or general PM career path guidance, I believe my hands-on exposure, acquired skills and knowledge can empower you with insights to tackle these problems in the best way possible.

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  Conversion rate optimisation

  I have led user acquisition (and hence CRO efforts) for B2C products in e-commerce and FinTech and can leverage my experience to help you with the "What" and "Why" of CRO across your product funnel

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  Go to market strategy

  I have driven 0-1 products across B2C (e-commerce - marketplace platforms - and FinTech) and B2B (Cloud Services) in a complex market and demographic like India. Given my exposure, I can provide inputs on the necessary ingredients, their weightage and the right sequence for a successful GTM product strategy/ product launch

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  Idea validation

  Having launched new B2C and B2B products across e-commerce, FinTech and Cloud Computing, and given my experience in grooming, refining and incubating new product ideas, I can help you with figuring out the right tools & techniques for your product idea validation

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  Mindset coaching

  Over the last 3 years, I've officially and unofficially mentored aspiring/ budding product managers as well as other young professionals in taking the right steps towards choosing and materialising a career path that suits them best - aiding them to find the sweet spot in the converging/ overlapping spheres of Passion, Skills, Impact/ Visibility and Financial Gains. And I can help you as well with these, in cultivating the right attitude and mindset to make the most out of your career

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  Product analytics

  Having dabbled around with a plethora of product analytics tools (such as Google Analytics, Mixpanel, Amplitude, Tableau, Qualtrics), I can provide guidance on choosing the right tool/ tool-mix and how to derive and leverage insights from these tools for effective & powerful product decisions

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  Product launches

  Given my experience with product launches in e-commerce, FinTech and Cloud Computing, I can equip you with insights on putting together the right set of tasks, priorities and communication to effectively leverage your internal & external resources and channels for a successful product launch

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  Product management

  I can leverage my overall product management experience across B2C & B2B SaaS products, spanning early-stage/ growth as well as mature products, to answer any question you may have and provide guidance on all aspects with respect to PM

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  Product market fit

  Given my hands-on exposure to scaling early-stage products across e-commerce and FinTech and knowledge that I've gained from reputed product leaders, I can help you with understanding what product-market fit really is, how to get there/ cross this chasm and how to assess/ detect if you have achieved product-market fit

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  User research

  I've spent a large part of my PM career getting my hands dirty with primary user research myself, apart from leveraging UX Research teams - to launch new products as well as identify and solve the right customer problems for products with millions of users. And I believe I can help you with the right tools, techniques and framework for going about user research in the right way for your product, its stage in the product lifecycle and the problem you're trying to solve

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  Amplitude

  6 years of experience

  I have exposure to defining key product tracking metrics across user journeys and deriving insights on problems related to conversion/ CRO, user engagement and retention

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  Asana

  10 years of experience

  I've used Asana predominantly for task management and collaboration in early-stage product teams. And I can help you with how to make the most our of Asana in this regard

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  Google Analytics

  11 years of experience

  I have exposure to defining key product tracking metrics across user journeys and deriving insights on problems related to user onboarding, conversion/ CRO, user engagement and retention - across desktop, mobile web and mobile app form factors

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  Hotjar

  9 years of experience

  I've used Hotjar for visual analysis of user journeys, to drive CRO through Heatmaps and screen recordings. And I can provide inputs on how to leverage these features of Hotjar to drive UX improvements

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  JIRA

  11 years of experience

  I've used JIRA extensively for defining/ creating user stories, backlog management, sprint releases, productivity tracking as well as product roadmaps. And I can shed light on how to leverage a vast and somewhat complex tool like JIRA for all these use-cases

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  Mixpanel

  6 years of experience

  I have exposure to defining key product tracking metrics across user journeys and deriving insights on problems related to conversion/ CRO, user engagement and retention

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  Optimizely

  9 years of experience

  I've used Optimizely for setting up and running A/B tests and I can shed light on how to leverage a tool like Optimizely for driving effective product experiments and decisions

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  Pivotal Tracker

  9 years of experience

  I've used Pivotal Tracker for defining/ creating user stories, backlog management, sprint releases and productivity tracking. And I can shed light on how to leverage this tool for these use-cases

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  Salesforce

  12 years of experience

  I've led migration efforts from an existing CRM platform to Salesforce (defining schemas, key touchpoints, user journeys, dashboards and reports) as well as fine-tuning views and reports on Salesforce for better investigation and resolution of customer cases/ escalations

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  Tableau

  6 years of experience

  I have leveraged Tableau dashboards to derive insights on customer issues, product quality and product usage. And I can help in clearly defining these dashboards before setting them up on Tableau

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  Zoho

  12 years of experience

  I've led the efforts to build an in-house CRM from the ground up, using Zoho Creator, for an e-commerce (marketplace) platform - spanning workflows across field sales, customer success, customer support and inventory management

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  FinTech

  Launched and scaled a B2C investments/ wealth management platform for Indian consumers, focused on mutual fund investments for tax saving and wealth growth objectives

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  Enterprise Applications

  Led audio experience improvements as well as an in-session issue reporting feature for the GoTo product portfolio in the Communication & Collaboration industry

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  Cyber Security

  Driving cybersecurity initiatives across external and internal products of the HelloFresh group, specifically in the SOC and Application Security areas