Aditi Singh
CPO | Startup advisor | Blockchain | eCommerce
Bio
Hi! I am Aditi Singh and I love supporting startup founders. After learning the ropes of building various businesses within the umbrella of Amazon, I'm currently driving the product and marketing strategy in a startup myself, and guide founders via incubator/ accelerator programs. Whether you are facing a challenge, feeling stuck, or just need a sounding board, I will be happy to talk and support. Specifically, i can help you with 🔸 Go-to-market strategy 🔸 Product market fit 🔸 Building teams 🔸 Pricing strategy 🔸 Driving the right operational strategy 🔸 Everything B2C or ecommerce Look forward to talking!
Expertise
Building a team
Hiring the right skills, with the right attitude, at the right time are key for any startup. Attracting and retaining talent in a startup can be quite different from typical corporate teams. I've built large and small teams ground up throughout my career, and can help you weed through the many trade offs and decisions you will need to make as you build your team.
Go to market strategy
Who are your customers and how to reach them? how much budget to allocate? It is sales or marketing or both? Is your product ready for the market? Is the pricing right? How does one do everything right without over/under investing? Having spent the last decade taking multiple businesses to market, and if these are the questions in your mind, you are on the right track, lets talk!
Imposter syndrome
As a female leader, I've often been guilty of the imposter syndrome myself. If you are feeling overwhelmed or generally feel out of place, I will be happy to talk and hopefully by the end of our call you are reminded once again of your many strengths.
Product management
Is your product ready for market? Do customers like it? What tools are useful for product managers? how does one run effective sprints and prioritise the right features? Whether you are building a SaaS product or a B2C product, I can help.
Product market fit
Product market fit is critical for any early stage startup. But how does one ensure a successful product market fit? By talking to customers early and talking to them often.
Remote work
How to energise a remote team and ensure everyone is bought in to the vision? What tools are at our disposal for effective collaboration? What are the avoidable pitfalls? I've been managing remote teams since way before Covid and can help you maximise remote work efficiency.
Toolkit
Amazon
16 years of experienceI've spent most of my career at Amazon and can guide you in maximising your Amazon store discovery, sales, or general efficiency and avoiding common pitfalls.
ContentStack
4 years of experienceOur startup uses content stack to manage and render content for our website winechain.co, therefore I have a decent understanding of its pros and cons and comparison to other headless CMS.
Asana
5 years of experienceAsana is my go to tool to manage product roadmaps or generally cross collaborate across teams. Its a great tool for startups as well as enterprises an doffers a ton of integrations to make everything easy.
Google Analytics
5 years of experienceWebsite analytics is the bread and butter or any business. I've been using google analytics for measuring performance of our own website and will be glad to share knowledge.