CoderZ is an online learning environment for cyber-robotics. As VP product and interim CEO, I was leading the marketing team, R&D, and product. We won a few awards and scaled the product to almost 100'000 students in less than a year.

Adi Joseph Shmorak
A Product/Market Fit Detective 🕵️♂️
I booked a call with Adi to get advice on product road mapping. I left the call with a Google Doc page filled with actionable notes. Adi understood our product dynamics very quickly. It felt like I was having a candid conversation with a product manager that had been embedded in our product team for months, not just the past 30 minutes.
Adi is a true expert, and our meeting gave me many actionable pieces of advice that I really needed. He is friendly and smart and has a very practical approach. I highly recommend working with Adi and getting his help on PMF, marketing and business.
Adi was simply fantastic. He went the extra mile with insightful recommendations on how to identify/benchmark/validate our customers and gear up towards PMF. I would 200% endorse him. Thank you Adi!
Bio
When I was a kid, I read all the detective books I could get my hands on. I wanted to be a detective when I grow up, solving mysteries, helping others in need. Being a product/market fit mentor is the closest I get to being a detective. Just like a detective, I observe, collect evidence, raise assumptions and try to validate them. It’s awesome and I love it. But getting there required I do some PMF on me. After quitting my job as VP Product at CoderZ, I took some time off. I spent it with my family, some video games, and as a volunteer mentor in MassChallenge. A zero equity international accelerator. Through my work there with early-stage startups, I came to realize how much need there is for guidance during that journey. The feedback I got from my amazing mentees was the push I needed to make this my mission. So, now I work with early-stage startups, entrepreneurs, and dreamers, helping them save time, money, and heartache on their journey. But most of all, it’s about making this journey an adventure, full of discoveries and transformation. You are welcome to join.
Expertise
Product market fit
I learned the hard way about the importance of Product/Market Fit. I since made it my mission to help others on their journey. Now that's all I do. I work with early-stage startups and hjelp them get on track to P/MF. My methodology is simple, but effective and is based on the teachings of the likes of Steve Blank, Geoff Morre, Andt Racliff and such. You can learn more about the 4 steps from idea to P/MF in my E-book, avialable for free here: https://adidacta.gumroad.com/l/4steps2pmf
Toolkit

Figma
7 years of experienceI build projects and supervise design teams to develop dev-ready designs that meet and satisfy market needs. Recent projects include an end-to-end mobile restaurant menu, an SEO dashboard, a partnership and channel management intelligence system, and a Traume self-care app. My approach is simple yet super effective. I start with the Aha! moments, and reverse engineer from there.
Industries
SaaS
I’m a product executive with focus on Product/Market Fit. I help early stage startup founders with customer discovery, validation, MVP, customer outreach and more. My aim to help you find your ICP and value proposition, define and build your MVP and define a viable business model.
Web Apps
I’ve worked with companies from multiple domains, on the challenges of finding PPMF. such domains include Music tech, prop tech, wellness, productivity, Ed tech and more
Experience
- SaaS