Adam Wesolowski

VP of Growth at Airalo. Ex-VP of Client Growth at Ladder.io, helping companies all around the world create and execute the most effective growth marketing strategies and tactics. Founder of GrowthEngine.xyz (acquired by Ladder), ex-Googler, ex-CMO of PizzaPortal.pl (DeliveryHero Group), growth hacking evangelist. Innovation Management graduate from Rotterdam School of Management.

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  Growth marketing

  I don't like the term "growth hacking", I prefer "growth marketing", so ROI and Data-Driven approach to growth based on experimentation. More like a scientific approach to growth I suppose - please remember that there are no silver bullets and growth is just a sum of small wins!

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  PPC strategies

  I've been doing PPC for about 10 years now. Starting with AdWords (used to worked at Google where I learned all the tips and tricks), switching to Facebook ads and many other channels. PPC is my favourite way to quickly get users, validate assumptions and be super data driven.

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  Asana

  16 years of experience

  Have been using asana for years now and really believe this is the best project management tool out there. Can help you understand how it works but also give you some tips and tricks on how to use is effectively.

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  Google Analytics

  16 years of experience

  Basic tool for every data driven marketer, a must have to every marketer. Can help you understand how does it work and what data to focus on in your business.

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  Hotjar

  15 years of experience

  Hotjar - the best tool for generating user insights out there. I can help you understand how to use qualitative data and how to use this tool to really get to know your users.

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  Mailchimp

  15 years of experience

  Mailchimp is my tool of choice for 90% of email marketing campaigns. Have been using it for ages and believe this is a good starting point for everyone that wants to get familiar with email marketing.

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  Mixpanel

  15 years of experience

  Have been using mixpanel mainy to understand and research customer journey and cohorts. Love the tool especially for the product analytics (mobile mostly).

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  SaaS

  SaaS industry delivers software applications and services over the internet via subscription, providing scalability, flexibility, and cost-effectiveness.

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  B2B

  The B2B (Business-to-Business) industry involves businesses selling products or services to other businesses rather than directly to individual consumers, focusing on meeting the unique needs and requirements of business customers.

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  B2C

  The B2C (Business-to-Consumer) industry involves businesses selling products or services directly to individual consumers, catering to their personal needs and preferences through various marketing and sales strategies.

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  E-Commerce

  The ecommerce industry refers to the buying and selling of goods and services online, typically through websites or online platforms, enabling convenient online shopping experiences

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  Digital Marketing

  The digital marketing industry involves promoting and advertising products or services using digital channels such as websites, social media, and search engines.