Abi Awomosu
I help you solve your tough business problems using data, research and AI | 20+ Years Experience | Ex-Meta, Uber, Apple
Bio
www.dataartsoul.com You've got 2 options as a startup founder or small business owner to make it in today's crowded landscape. 1. Continue relying on gut decisions, guesswork and endless assumption-based iterations - essentially wandering in the dark 2. Take an insights-first approach to growth, embracing the combined power of qualitative research, quantitative data and AI-powered analysis to make informed decisions. The 90% of startups that fail are stuck in lane one, lacking internal research expertise, working with limited datasets and hoping their product will somehow find fit with their market. But the top 10% who invest in research reap huge rewards: - 4x more revenue - 2.5x more user growth - 2x more likely to scale - 2.5x more funding raised I’m Abi, founder of Data, Art & Soul. With over 20 years of experience leading research and analytics for giants like Meta, Uber, Apple and Microsoft as well as mentoring over 100 startups from across the globe - I discovered a glaring gap in the market for agile, AI-powered research and analytics designed specifically with the startups and small business in mind. That's why I developed a unique formula that blends AI automation with human wisdom to provide startups with access to much needed Fortune 500-caliber insights at the speed, agility and cost-efficiency needed by a lean startup. Through my coaching, toolkits, and proprietary insight-generating frameworks, I can help you leverage the combined power of AI, data, and market research to help you solve the tough business decisions you may be grappling with. For example: IF YOU NEED HELP IMPROVING YOUR PRODUCT AND GO-TO-MARKET PLANS? I can help you use AI to rapidly refine ideas, MVPs, features, marketing messages, or pricing (both pre- and post-launch) to drive customer adoption and product-market fit. IF YOU ARE FACING CHURN OR LOW TRACTION? I can help you use AI to diagnose the root causes of customer dissatisfaction, churn, and growth plateaus - then discover opportunities that reignite growth and customer loyalty. IF YOU WANT TO GROW OR DIFFERENTIATE YOUR BRAND FROM COMPETITORS? I can help you use AI to explore untapped market needs, use cases or market segments to help you scale or position your brand or product portfolio for competitive advantage. IF YOU NEED HELP WITH PIVOTING OR PRIORITISATION? I can help you use AI and market insights to inform or de-risk decisions on where to focus your efforts and resources so you can navigate change with certainty and confidence. IF YOU ARE HAVING CHALLENGES FUNDRAISING OR MONETIZING? I can help you use AI to do accurate market sizing and customer profiling to present a compelling, data-backed narrative to potential investors or to unlock hidden revenue. If you tired of guessing and are feeling lost in a sea of data chaos and confusion and need a some guidance then schedule a call. It's time to gain clarity and take control of your business's future.
Expertise
Building a team
If you're considering hiring your first data or research specialist, or seeking coaching for your existing team, I'm here to help. With over a decade of experience in the tech sector, I've successfully built and led high-performing analytics and research teams. My management style focuses on empowerment and development, consistently delivering exceptional results. Feel free to reach out for tailored solutions.
Go to market strategy
I can help you an insights-led and market-informed approach at every stage of your launch plan: including market segmentation, customer profiling, defining value propositions, testing pricing strategy, market and competitive analysis, and product positioning
Idea validation
I've helped many startups and scale-ups use scrappy qual and quant research techniques to AI to rapidly refine ideas, MVPs, features, marketing messages, or pricing (both pre- and post-launch) to drive customer adoption and product-market fit so you can launch and innovate with confidence
Product analytics
I have extensive experience leading high-impact product analytics strategy and projects across diverse tech sectors. These include: KPI setting, customer segmentation, customer lifetime value, funnel analytics, conversion rate optimization, analysis of churn/ retention /acquisition issues, product experimentation, forecasting and more.
User research
User research is a hidden asset for thriving businesses! If you're interested in qualitative or quantitative studies, be it through surveys, polls, interviews, or beta testing, I can guide you in crafting a robust strategy. This will enable you to validate your assumptions and ensure your product appeals to your intended audience.
Toolkit
Hotjar
11 years of experienceHelping you surface the right questions at the right time to get the right solutions to your problems. This includes setting up the right tracking along your customer journey to provide always on intelligence that will help you diagnose or prevent conversion and retention issues.