Helping Start-ups do Product Analytics the right way ✅ | Principal Product Manager @ Twin Health
Outcome-driven product manager with a focus on driving user experience and data-informed decision-making. Led and grew products at Twin Health as a founding PM from seed to Series D. Part of the team that scaled the member base from 50 to 15,000+ in India and 4 million covered lives in the US. Built 0-1 and 1-10 journeys for several products at Twin, including the core mobile app experience, personalized treatment interventions, onboarding, connected devices (IoT ecosystem), and member support. Previously, I built products at Zoho and engaged in full-stack development at SAP Labs. Paying it forward: Now, I advise start-up founders and product and growth teams on product analytics and processes. My journey spans over 9 years, leading B2B, B2C, and B2B2C software product management and development in health-tech, HCM / HR-tech (ATS and recruiting domains). Specialties: Product management, User Research, Data-informed decision-making, Product strategy-led prioritisation.
My passion for product analytics made me start 'The Product Analytics' to help start-ups with strategies to set it up the right way—from my first-hand experience doing it the wrong way, costing us money, time, resources, and most importantly, wrong product decisions from inaccurate insights.
I've been a multi-faceted product manager building 0-1 and 1-10 journeys with B2C and B2B businesses, handling web and mobile applications in the HR-tech and health-tech spaces. My core principles are that one should be outcome-driven and data-informed and not just be a PM who's focused on outputs.
During my time at Twin Health, I evaluated multiple tools and technologies to integrate with our app, ranging from help desk software to AI chatbots to survey platforms to chat SDKs to wearable SDKs. Let me know where you need help, and I can share things I know.
Have a pretty solid grasp on user research both for early-stage and at scale. User research is not just about asking the right questions, but also about finding the right people and having the right context on "why they say what they say".
Experience configuring Zendesk from the get-go until we hired an admin. Now scaled it to using AI features, among others, helping support team efficiency. As a PM, I evaluated multiple products in the market, including Salesforce and Freshdesk. I finally landed with Zendesk. Let me know your goals if you're scouting for a help-desk tool.
I used GA for a while and had never seen a more complex tool than this. I know why not to use it, especially if you're building a B2C app. Message me to know why :)
Having worked with Mixpanel for 5 years, I can proudly say I'm a product analytics nerd. I trained my cross-functional teams to use Mixpanel efficiently and also set up data governance processes to run product analytics at scale. Also, I became a certified partner, helping founders and product managers from early-stage startups set up and run product analytics functions at an affordable price.
I was a PM at Zoho earlier. But later, during my entrepreneurial sprint, I used myself for a range of things, from accounting to bookkeeping to e-signing, among others. Let me know if you need help finding a tool.
Being a pro at Mixpanel, got the opportunity to be a certified partner from Mixpanel and helped several start-ups on their product analytics and marketing analytics - Right from the get-go for some and reimplementation from scratch due to poor set-up for others. Also, aware of multiple other analytics products.
I gained experience building enterprise SaaS products both as a developer and as a product manager during my stints at SAP Labs and Zoho. I primarily built enterprise products in the recruitment/ATS space and in the HCM/HR-tech space.
Built and designed products in the health-tech space to improve member health, particularly with the help of activities and sleep optimization for better treatment adherence and biomarker improvements, through the Digital Twin app and IoT sensors.
Built B2C products in the health-tech space in the Indian market from pre-seed to series-D. Focused on initiatives to improve activation, engagement, and retention.
Built enterprise web apps for Zoho and SAP Labs in the HR-tech/HCM space, making it easier for candidates and recruiters to make use of the ATS systems. Also, built products at Twin Health focusing on B2B customers in the US.
Have built products for the health-tech space from pre-seed and scaled them until series-D, focusing on optimizing member experience, treatment adherence, care team efficiency and connected devices (IoT) experience. Also, consulted a couple of start-ups in this space from India and the US.
Helping early-stage start-ups with product analytics and marketing analytics. We've tasted the effects of a bad analytics implementation once during my PM stint, and we got it right the hard way. Now, enabling a couple of dozen start-up's to do it the right way to make the right decisions.
Focused on delivering a healthy and happy experience for the members and improving health outcomes through the digital twin app in the US and India markets.
Full-stack development for ATS product in a HCM suite.