Egor Donde

- 12 years as CMO and Head of Digital Marketing - 8 years as Marketing Product owner and Senior Product Marketer - Two $10m+ startup exits: cybersecurity and algo trading - Four successful ICOs with $3M+ each (2018-2020) - Launched gaming fintech in the US. Full product architect, GTM, and product launch. With MQL cost of $190 and CPI to $0,7 in 6 months. - Increased Premium subscribers for GameTech company by 3.5X in 4 months - Increased Total Revenue From All Sources for GameTech company by 30.6% in 8 months. - Increased players’ Return to the game rate for GameDev company by 54.8% My focus is SCALING gaming Heavy-tech and Gaming startups from idea to launch.

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  Go to market strategy

  I built 30+ GTM strategies for web2 and web3 products: - FinTech - GameTech - cyber security - algo trading - AdTech - EdTech and many less savvy industries, such as Real Estate, Asset Management, etc.

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  Marketing automation

  Retention and Customer Success automation. With tools like Zendesk, Optimove, Zapier, Intercom, Redash and more. For context I run a project with 570+ weekly automated communication campaigns with 50+ granular target groups. That increased LTV by 145% in 8 months.

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  Product launches

  I worked or advised 7+ heavy-tech startups, launched 20+ product and/or pivots and supported two $10M+ startups' exits. I'm controlling product messaging and collateral, inbound and outbound communication, researching personas and user stories, product value prop, and end-to-end product positioning strategy - the full thing. I know how to build the hand-in-hand synergy between the Sales, Product, Partnerships, Customer Success, and Marketing teams to meet product goals & business KPIs.

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  Product marketing

  I'm a senior-level cross-functional product marketer with proficiency in managing multiple campaigns across various media channels, product/brand management in the gaming and tech industry, in setting, tracking, and analyzing KPIs to optimize campaign performance in real-time and building revenue streams through product features, retention, and user loyalty.

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  Miro

  10 years of experience

  Product architecture, building Product Wireframes, Strategy Visualization and Planning, building Customer Journey Maps, Project Management and Tracking

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  Zendesk

  6 years of experience

  Customer Support and Success automation for gaming startup with 400k+ DAU and one the largest gaming Discord channel. With widgets, and custom roles for mods

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  Asana

  8 years of experience

  Best project management tool: to track performance, set tangible KPIs, communicate with diverse team across the globe. It helped me to manage 35+ people during Corona pandemic and close the multi-million exit for cyber security startup.

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  Intercom

  6 years of experience

  Expertise in outbound campaigns' automation and Customer Success automated funnels. With focus on Retention and decreasing the MQL costs. Funnel orchestration.

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  JIRA

  7 years of experience

  Managing 10+ devs as a Head of Product / CMO for heavy-tech startup. Helped to track progress on product R&D and improved communication between business and development.

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  Zapier

  7 years of experience

  Marketing automation that covers 5+ tools in one funnel. Example: Intercom + Zapier + Whatsapp Business + Twilio SMS service = sms outbound and inbound notification that cost 5 times less than native Intercom solution, had higher limits for messages and work both as SMS and Whatsapp-native message.