Egor Donde

The cheapest reach you’ll ever buy is the reach you own. That’s what I believe in and build with AI Influencers. 15 years in product marketing and growth across heavy-tech: fintech, cybersecurity, web3, gametech, with two $20M+ exits (cybersecurity and algo trading, both acquired by US big tech). Now I run an AI-influencer lab. We build owned content channels for brand: talking-head AI creators on Instagram, TikTok and YouTube, where audience and IP stay with the brand, accounts grow on organic. - 200+ active AI-influencer accounts - 300M+ organic reach in 5 months, $0 CAC - ~6X ROI vs one-off influencer integrations What I go deep on: - Content strategy and Organic distribution at scale (next-gen influence game) - GTM for complex products: fintech, AI, gaming, web3; into tier-1 markets, US especially - Content as a growth asset - Marketing and sales automation: pipeline, cold outbound, lifecycle systems that run without you

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  Artificial intelligence

  AI is the engine behind everything I build with teams now: from generating and running 160+ content accounts to AI-native marketing and sales automation. I can help you separate real AI leverage from the hype and find the one or two places it actually moves your numbers.

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  Branding

  From token-swap to global PR at World Economy Forum in Davos - I’ve led brand transformation for complex products and run collaborations alongside major brands. I focus on building a brand voice that scales across owned channels, so growth doesn’t depend on borrowing someone else’s audience.

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  Content marketing

  My core approach: content should be an asset you own, not an ad you rent. I build organic content engines: currently 160+ accounts producing short-form video at scale, where reach accumulates over time instead of one-offs with influencers. Happy to pull apart your content economics and show where the leverage is.

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  Demand generation

  Predictable pipeline through a mix of organic distribution and cold outbound systems. I’ll help you design a demand engine that doesn’t collapse the moment you pause spend - including how owned AI-creator channels can feed top-of-funnel at near-zero marginal cost.

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  Go to market strategy

  I’ve built GTM for fintech, cybersecurity, Web3 and gametech products, including launches into the US and two $20M+ exits. I cover positioning, messaging, ICP, channel choice and the first-100-customers track. If your product is technically hard to explain, that’s exactly where I’m most useful.

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  Growth marketing

  15 years scaling growth for heavy-tech and consumer products, from idea to launch to exit. My bias is toward owned, compounding channels over rented attention: most recently 300M+ organic reach in 5 months at zero CAC. I’ll help you find the channel that compounds for you, not just the one that’s trending.

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  Influencer Marketing

  I’ll be honest about where one-off influencer deals work and where they quietly burn budget. My alternative: owned AI-influencer channels where the audience and IP stay with you. It's ~6X ROI versus typical paid integrations in our data. If you’re spending on creators, this is the conversation to have.

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  Marketing automation

  I ran a projects with 570+ weekly automated communication campaigns across 50+ granular target groups, that increased LTV by 145% in 8 months. Tools across Zapier, Intercom, Smartlead and more, plus AI-native workflows (Claude, Codex, etc). I can help you replace manual, fragile processes with something that runs itself.

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  Product launches

  I worked or advised 7+ heavy-tech startups, launched 20+ product and/or pivots and supported two $10M+ startups' exits. I'm controlling product messaging and collateral, inbound and outbound communication, researching personas and user stories, product value prop, and end-to-end product positioning strategy - the full thing. I know how to build the hand-in-hand synergy between the Sales, Product, Partnerships, Customer Success, and Marketing teams to meet product goals & business KPIs.

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  Product marketing

  Senior cross-functional product marketer: value prop, positioning, personas, user stories, and the synergy between sales, product and marketing to actually hit business KPIs. I’ve launched 10+ products and pivots and advised 7+ heavy-tech startups.

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  Sales

  I lead sales and built the cold-outbound pipeline for 10+ products: segmented sequences, holding-level targeting, the full thing. I’ll help you go from scattered outreach to a system that books pipeline-ready calls.

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  Miro

  10 years of experience

  Product architecture, building Product Wireframes, Strategy Visualization and Planning, building Customer Journey Maps, Project Management and Tracking

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  Zendesk

  6 years of experience

  Customer Support and Success automation for gaming startup with 400k+ DAU and one the largest gaming Discord channel. With widgets, and custom roles for mods

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  Asana

  8 years of experience

  Best project management tool: to track performance, set tangible KPIs, communicate with diverse team across the globe. It helped me to manage 35+ people during Corona pandemic and close the multi-million exit for cyber security startup.

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  ChatGPT

  4 years of experience

  Native AI guy Codex, automation, agentic funnels. I can help you separate real AI leverage from the hype and find the one or two places it actually moves your numbers.

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  Claude

  2 years of experience

  Native AI guy Codex, automation, agentic funnels. I can help you separate real AI leverage from the hype and find the one or two places it actually moves your numbers.

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  Clay

  2 years of experience

  I run cold outbound on Clay: enrichment, lead scoring and signal-based routing feeding the pipeline automatically. 570+ weekly campaigns across 50+ target groups.

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  Intercom

  6 years of experience

  Expertise in outbound campaigns' automation and Customer Success automated funnels. With focus on Retention and decreasing the MQL costs. Funnel orchestration.

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  JIRA

  7 years of experience

  Managing 10+ devs as a Head of Product / CMO for heavy-tech startup. Helped to track progress on product R&D and improved communication between business and development.

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  Zapier

  7 years of experience

  Marketing automation that covers 5+ tools in one funnel. Example: Intercom + Zapier + Whatsapp Business + Twilio SMS service = sms outbound and inbound notification that cost 5 times less than native Intercom solution, had higher limits for messages and work both as SMS and Whatsapp-native message.