Meg Scheding

Product / Marketing | B2B2C | Previously: Fullscreen, Fandango, eHow.com, NYC Government

Los Angeles, United States (-08:00 UTC)Englishfrom Los Angeles, United States
$95 / hour
15min30min60min
Available
7
Sessions
5.00
Rating
Expertise
Advice on funding

Currently working with startups on their sales pitch - not just pitch materials and public presentations (although I'm a great "tear down" resource), but strategizing which funding to take, what investors to approach, and judiciously leveraging my network to make warm intros to potential funders.


Content marketing

I’ve worked with several marketplace businesses (B2B2C) on monetization, creating a paywall (transition from free to freemium/premium), content marketing and acquisition, and BD/strategic partnerships.


Product management

Have over 10 years of experience in product across B2B2C from a complete rehaul of Fandango.com, launching a new line of business for eHow.com, and running a product division at Fullscreen (influencer marketing / branded content).


Mentor Toolkit
Dropbox
over 6 years of experience

Have used it extensively across several organizations and have even been an administrator of a company-wide instance to ensure consistency across product, marketing, messaging, positioning.

Mailchimp
over 6 years of experience

Have used this in many capacities to engage customers via email marketing as well as customer segmenting, email marketing performance metrics, and even for personal use!

Salesforce
over 7 years of experience

Have used it across many companies and industries for sales operations, sales conversion analysis, customer cohorting, inputs for creating personas, and sales reporting.

Looker
over 2 years of experience

I have used it a recent startup to create business performance and funnel (conversion specifically) analysis and made scorecard for line of business metrics.

Advisor
- present

Advising founder/CEO across the board – strategy, product, marketing, business development, and general thought-partnership. MealShare is a mindful eating app that makes it easy for consumers to access a nutritionist (all dietitians). Our mission is to impact our country's health, helping people create healthier eating habits that last a lifetime, not just a month or two. https://apps.apple.com/us/app/mealshare-app/id1269737619

B2C
B2B
E-Commerce
Consultant - Product & Strategy
Welcome Tech
Los Angeles, United States
-

Led product / market fit and vetted strategic partnerships for several potential lines of business within a growing startup focused on US-Latinx consumer. Created vendor specs and go-to-market roadmap and launch plan for each.

Startups
B2C
B2B
Fin Tech
E-Commerce
Startup Mentor and Advisor
Amplify.LA
Los Angeles, United States
- present

Amplify is a hands-on startup accelerator and multi-faceted entrepreneurial campus in Los Angeles.

Other
Startups
E-Commerce
Consultant - Product & Strategy
Second Spectrum
Los Angeles, United States
-

Lead strategic and product marketing efforts for cutting-edge machine learning analytics and video augmentation content provider for the NBA. Research customer / market fit for emergent D2C product and extend current augmentation product for broader use across media companies, regional sports networks, and other sports markets. Analyze product, marketing, and analytics regarding the beta program for CourtVision, a VOD app built by Second Spectrum for the LA Clippers. Provide recommendations for structuring the next version of CourtVision.

Startups
B2C
B2B
E-Commerce
Ambassador
Product Marketing Alliance
Los angeles, United States
- present

*Ambassador - Los Angeles Chapter* Product Marketing Alliance is an organisation founded in March 2019 and has evolved rapidly from a slack community and series of meet-ups a to an organization dedicated to promoting and elevating the role of product marketing With the Sate of Product Marketing report and other research we are defining and debating the product marketing function in order to establish standards for the profession. The Product Marketing Alliance mission is to elevate the product marketing role, identify best practices for successful outcomes, clarify the operations for the product marketing function, and develop criteria for product marketing roles within successful organizations.

Other
SaaS
E-Commerce
Senior Director - Product Marketing
Fullscreen
Los Angeles, United States
-

Operational and product strategist for Fullscreen’s digital media business. Lead company-wide initiatives to scale internal operations, power new LOB revenue, and develop relationships across partners and acquisitions. • Lead strategic and product due diligence on Fullscreen’s April 2018 acquisition of Reelio, an automated marketplace platform. Serve as integration lead for go-to-market strategy, sales ops, and product roadmap. • Advise Otter Media (operating owner of Fullscreen and part of WarnerMedia/ATT) on digital platform and data science needs across Otter properties and analyze potential acquisition targets. • Align relevant internal stakeholders across product, engineering, operations, marketing, and sales around strategic partnership opportunities and their business impact. • Promoted to company-wide strategist after growing influencer marketing business 2X year over year in 2015 & 2016 while managing a P&L for a large team responding to sales efforts. Increased close rate by 15% and expanded average deal size by 23% by including Snapchat and Instagram into product mix.

B2C
B2B
SaaS
Digital Agencies
Senior Product Manager
Demand Media (now Leaf Group)
Los Angeles, United States
-

Product owner for eHow Experts, a premier Q&A self-service tool where customers chat directly with subject matter experts. Transitioned from paid service to freemium business model and launched iOS app for service.

B2C
E-Commerce
Senior Product Manager
Fandango
Los Angeles, United States
-

Managed Fandango's roadmap as product owner for 3 concurrent scrum teams, including site advertising, operations, and analytics teams devoted to MVT and A/B user testing of new product and business concepts. ● Implemented targeted pre-roll advertising on video, growing advertising revenue by 22% - almost double that of ticketing-related revenue. ROI on ads averaged over 96%. ● Led redesign efforts regarding video content, responsive design and upgrade advertising platforms to increase mobile advertising options by 25%.

Retail
B2C
E-Commerce
Director of Product
CrownPeak
Los Angeles, United States
-

Managed all aspects of software development of CrownPeak’s SaaS web content management application and upgraded UI. Created and drove roadmap to align key stakeholders on short- and long-term strategy of product.

SaaS
Digital Agencies
E-Commerce
Director of Product Development
New York City Department of Education
New York, United States
-

Product and business owner for iLearnNYC, NYC’s first large-scale online learning initiative. Managed all product development, launching fully functional learning management system (LMS) for over 25,000 students to increase achievement and broaden access for digital content. Led cross-governmental taskforce. ● Managed scope, build and delivery of cutting-edge licensing management and online enrollments application proprietary to NYC DOE that handles complex business and license rules based on vendor usage policies. ● Successful in negotiating and managing million-dollar contracts with 14 distinct content vendors. Project delivered on schedule, within budget, and with major cost savings for over 125 public schools.

Other
B2C
E-Commerce
Senior Product Manager
Gerson Lehrman Group
New York, United States
-

Private firm that facilitates consulting and research engagements between the financial industry and subject matter experts (SMEs). Focused on development of self-service marketplace and algorithms matching clients and SMEs. Product owner of site for SMEs to manage online projects, averaging 135,000 visits and 35,000 unique visitors per month. Managed full product development and directed post-launch product marketing for million-dollar projects. ● Successfully increased professional service firm adoption by over 550% in 9 months. ● Increased the average number of experts available by over 150% in 6 months. ● Launched compelling email marketing campaigns exceeding industry standard open rates by 50%.

B2B
Fin Tech
SaaS
Digital Agencies
E-Commerce
Budget Analyst & Project Manager
New York City Taxi & Limousine Commission
New York, United States
-

● Analyzed licensing process for taxi drivers, finding efficiencies in the operations including conversion of manual processes to streamlined online applications and reducing wait time at licensing facility by over 75%, saving 25,000 taxi drivers time and TLC OPEX. ● Planned agency’s billion-dollar debt-collection project, incorporating data warehousing to focus on strategic collection of active licensed debtors, increasing incremental collections revenue by 65%. Fluent in MS Access.

Other
Special Assistant to the Chief of Staff, Mayor’s Office
New York City Mayor's Office
New York, United States
-

Assisted and briefed Mayor Bloomberg’s Chief of Staff regarding capital projects focused on technology, infrastructure, economic development, environmental policy, emergency response, and public safety. Represented Mayor on task forces for merging NYPD and FDNY call center, DEP’s third water tunnel, and many more.

Other
Bachelor's Degree
Harvard University
-

Environmental Science and Public Policy

Reviews (7)
Simo Elalj
1 session
17 Sep 2020

It was a fun and helpful session with Meg. She has a strong network and great ideas about content marketing strategy. Thanks!

Michal Darkowski
1 session
7 Sep 2020

It was such a pleasure to have met with Meg! She understood what we are trying to accomplish and provided us with some great ideas! Meg even went as far as typing up an e-mail full of resources to look over and has been awesome in following up! Couldn't ask for better support and guidance! Thanks Meg!

Ryan Conner
1 session
3 Jun 2020

Meg was incredibly well versed in start-ups and p/m fit. She provided well tailored advice for our product (I could immediately tell that she was incredibly intelligent) and introduced me to very important folks in her network. Most importantly, she remained incredibly encouraging and optimistic throughout the phone call. I look forward to staying in touch with Meg and would highly recommend her for anyone in the startup/early stage company world.

Ryan Conner
1 session
3 Jun 2020

Meg was incredibly well versed in start-ups and p/m fit. She provided well tailored advice for our product (I could immediately tell that she was incredibly intelligent) and introduced me to very important folks in her network. Most importantly, she remained incredibly encouraging and optimistic throughout the phone call. I look forward to staying in touch with Meg and would highly recommend her for anyone in the startup/early stage company world.

sarah beardmore
1 session
8 May 2020

My call with Meg was a breath of fresh air. She very quickly grasped what our company offers and was full of great ideas. From use cases I hadn't yet thought of to guiding me though our value propositions and helping me understand some next steps investors might look for.

Ashley Porciuncula
1 session
21 Apr 2020

Meg was a great help brainstorming some product challenges. She was very insightful and prepared. I definitely recommend her!

Graig Peterson
1 session
16 Apr 2020

An hour with Meg on Zoom was nothing less than a revelation! Her instantaneous grasp of Story Squad's value proposition and our complex user flow allowed her to focus her questioning on specific parts of our model in order to make nuanced recommendations exactly where I needed help. Meg's rare combo of analytical chops and holistic design sense allows her to unlock incredible value in a short amount of time, as her impressive preparation work in advance of our call allowed her lightning fast instincts to pivot the discussion to where it would be most impactful. Her comprehensive understanding of everything allowed her to hone in laser-like on what matters (which likely explains my revelatory feeling afterward). For instance, I didn't intend to talk about feature sequencing and financing strategy, but these topics emerged as a logical extension of her questions. Book a call with her and experience this tremendous value-add for yourself!