Meg Scheding

Market validation, go-to-market strategy, and much more. Services: + Market validation + Product market fit + Go-to-market and launch planning + Pitching, raising, board presentations + User and stakeholder research + MVP definition and product roadmap + Business development and strategic partnerships + Advisory and accountability partner for founders Clients: + Ashby --> HR tech + Route --> B2B2C shipping + StorySquad --> edtech + Sunny --> fem and reproductive tech + Intuit --> fintech + Brex (post employment) --> fintech + MealShare --> nutrition and wellness + Welcome Tech --> fintech and social impact + Second Spectrum --> sports data tech + and stealth startups transitioning from "passion project" to full-blown business

Brex

Product Marketing Lead

December 2020 - June 2022•brex.com

Head of GTM strategy and product launch for Empower, Brex's enterprise-grade expense management software.

Amplify is a hands-on startup accelerator and multi-faceted entrepreneurial campus in Los Angeles.

Led product / market fit and vetted strategic partnerships for several potential lines of business within a growing startup focused on US-Latinx consumer. Created vendor specs and go-to-market roadmap and launch plan for each.

Lead strategic and product marketing efforts for cutting-edge machine learning analytics and video augmentation content provider for the NBA. Research customer / market fit for emergent D2C product and extend current augmentation product for broader use across media companies, regional sports networks, and other sports markets. Analyze product, marketing, and analytics regarding the beta program for CourtVision, a VOD app built by Second Spectrum for the LA Clippers. Provide recommendations for structuring the next version of CourtVision.

Operational and product strategist for Fullscreen’s digital media business. Lead company-wide initiatives to scale internal operations, power new LOB revenue, and develop relationships across partners and acquisitions. • Lead strategic and product due diligence on Fullscreen’s April 2018 acquisition of Reelio, an automated marketplace platform. Serve as integration lead for go-to-market strategy, sales ops, and product roadmap. • Advise Otter Media (operating owner of Fullscreen and part of WarnerMedia/ATT) on digital platform and data science needs across Otter properties and analyze potential acquisition targets. • Align relevant internal stakeholders across product, engineering, operations, marketing, and sales around strategic partnership opportunities and their business impact. • Promoted to company-wide strategist after growing influencer marketing business 2X year over year in 2015 & 2016 while managing a P&L for a large team responding to sales efforts. Increased close rate by 15% and expanded average deal size by 23% by including Snapchat and Instagram into product mix.

Product owner for eHow Experts, a premier Q&A self-service tool where customers chat directly with subject matter experts. Transitioned from paid service to freemium business model and launched iOS app for service.

Managed Fandango's roadmap as product owner for 3 concurrent scrum teams, including site advertising, operations, and analytics teams devoted to MVT and A/B user testing of new product and business concepts. ● Implemented targeted pre-roll advertising on video, growing advertising revenue by 22% - almost double that of ticketing-related revenue. ROI on ads averaged over 96%. ● Led redesign efforts regarding video content, responsive design and upgrade advertising platforms to increase mobile advertising options by 25%.

Managed all aspects of software development of CrownPeak’s SaaS web content management application and upgraded UI. Created and drove roadmap to align key stakeholders on short- and long-term strategy of product.

Product and business owner for iLearnNYC, NYC’s first large-scale online learning initiative. Managed all product development, launching fully functional learning management system (LMS) for over 25,000 students to increase achievement and broaden access for digital content. Led cross-governmental taskforce. ● Managed scope, build and delivery of cutting-edge licensing management and online enrollments application proprietary to NYC DOE that handles complex business and license rules based on vendor usage policies. ● Successful in negotiating and managing million-dollar contracts with 14 distinct content vendors. Project delivered on schedule, within budget, and with major cost savings for over 125 public schools.

Private firm that facilitates consulting and research engagements between the financial industry and subject matter experts (SMEs). Focused on development of self-service marketplace and algorithms matching clients and SMEs. Product owner of site for SMEs to manage online projects, averaging 135,000 visits and 35,000 unique visitors per month. Managed full product development and directed post-launch product marketing for million-dollar projects. ● Successfully increased professional service firm adoption by over 550% in 9 months. ● Increased the average number of experts available by over 150% in 6 months. ● Launched compelling email marketing campaigns exceeding industry standard open rates by 50%.

● Analyzed licensing process for taxi drivers, finding efficiencies in the operations including conversion of manual processes to streamlined online applications and reducing wait time at licensing facility by over 75%, saving 25,000 taxi drivers time and TLC OPEX. ● Planned agency’s billion-dollar debt-collection project, incorporating data warehousing to focus on strategic collection of active licensed debtors, increasing incremental collections revenue by 65%. Fluent in MS Access.

Assisted and briefed Mayor Bloomberg’s Chief of Staff regarding capital projects focused on technology, infrastructure, economic development, environmental policy, emergency response, and public safety. Represented Mayor on task forces for merging NYPD and FDNY call center, DEP’s third water tunnel, and many more.