Matthew Hammon
Growth Marketer | Demand Generation Director | IP Attorney, registered in AU
Free
16
5.00
Expertise
Having built the marketing stack for several clients in my agency days and also for several start-ups in the Bay Area, I enjoy keeping up to date with the latest tools in Marketing Technology. I'm happy to provide recommendations and advice in this field.
Over the course of my career, I've managed tens of millions of dollars collectively, in advertising spend across paid media networks. I love building, optimizing and reporting on paid media campaigns.
I love using data as the foundation to empower multi-touch, multi-channel campaigns to the perfect audience. From Facebook Ads to LinkedIn, I've executed some pretty cool small but highly effective campaigns using creative data strategies.
Mentor Toolkit
Drift
At Sentient I developed intuitive conversational marketing pathways to qualify (and route) prospects based on their fitness and relavance with our marketing technology product. We used a combination of firmographic enrichment functions from Clearbit paired with Q&A qualification to increase the quality and consistency of leads.
Hubspot
I currently use Hubspot (both CRM and Marketing Automation) at Labelbox. I'm currently expanding our Hubspot Instance to include key B2B functions such as Lead Scoring, Segmented nurture journeys based on buyer actions, pipeline reporting, lead classification, ROI and Attribution reporting, amongst other initiatives.
Segment
I've worked with Segment to streamline and simplify event reporting and data pipelines between tools in the Martech stack. Specifically building out Facebook audiences, Google Ads Audiences and managing data consistency between user profiles in respective marketing products.
Salesforce
I worked extensively with Salesforce at Sentient and also at Appian to ensure a cohesive flow between marketing solicited lead programs and the BDR team management. I also worked intensively on reporting and attribution.
Autopilot
I built and scaled Sentient's entire Marketing Automation stack around Autopilot HQ including Lead Scoring, Email Nurture Sequences, Chat Prompts, Sales Nudges and other features.
ActiveCampaign
I've helped clients build and configure email marketing campaigns in Active Campaign. I specifically focussed on the integration between landing pages and websites
Director of Demand Generation Marketing
I am currently building the Labelbox Demand Generation machine.
Consultant, Global Demand Generation
I am currently engaged on a consulting basis to help Appian manage and optimize B2B Marketing Campaigns across paid demand generation channels such as Google Ads, YouTube, Facebook, LinkedIn, BrightFunnel, TechTarget and other mediums. I've achieved almost a 100% cost efficiency on lead CPA since joining the team.
Digital Marketing Partner
I built and scaled a digital agenc with my business partner to tens of small and medium-sized clients and millions of dollars of revenue. Focussed predominantly on Lead Generation, I orchestrated campaigns across Google Ads (Search and Display), Facebook, LinkedIn, Programmatic Networks and other less common ad channels. We also built and deployed nurture campaigns and landing pages for clients to support their lead generation efforts.
Marketing 360 Executive Certificate
A 1-year Executive Certificate program in Marketing
Master of Intellectual Property
A Masters Degree specializing in International Intellectual Property coursework and Intellectual Property Practice
Bachelor of Commerce
A business degree with an emphasis on Business Law. Also studied Marketing, Management, Economics and Accounting.
Admission to Intellectual Property Practice in Australia -- Trade Marks Attorney
Admission to a Trade Marks Attorney in Australia
Reviews (5)
I just had a mentorship session with Matthew and he helped me to point my Ads strategy to the right direction. He explained how I should be using every platform and channel and gave me a few tips on how I should be setting up a campaign on LinkedIn and Youtube Ads so it can be successful. Thank you Matt for all the help, I definitely recommend a mentor session with him, really easy to chat with and his tips are really useful!
Matt was a great help, we went straight to troubleshooting, checked a few things and he directed and gave me a few tips where the issues may be. Thanks for the help, definitely recommend a call with him, great guy to chat with :).
Matthew was awesome to speak to! Really knows his stuff and especially was good for me with his B2B background. Will certainly be having more calls with him in the future as we scale :)
Great session. Gave specific action items. Plan to talk to him again in the future!
Matthew did a fantastic job at giving me clarity about my career path and jumped head on into this session with the right questions. Very insightful about the different types of marketing roles and specificities between US / Australia.