Growth Marketer | Demand Generation Director | IP Attorney, registered in AU
My background is in B2B and B2C Marketing with a specific emphasis on growth marketing and lead generation. I've worked with public and private companies to build effective, measurable and impactful marketing pipelines in a cost-efficient and timely manner. I'm good at: - Building and optimizing paid marketing campaigns - Developing and deploying SEO Strategies - Theorizing and building user cohorts and audiences for funnel marketing - Developing compelling copy and headlines, and testing them for maximum impact - Leveraging martech/ad-tech tools and third-party data to improve targeting - ROI and Attribution Analysis of Advertising - Defining and measuring the B2B Marketing Funnel - Providing support to rectify issues in the B2B Marketing Funnel - Building and structuring your Marketing Technology stack I also have an interest in managing portfolios of domain names.
I love using data as the foundation to empower multi-touch, multi-channel campaigns to the perfect audience. From Facebook Ads to LinkedIn, I've executed some pretty cool small but highly effective campaigns using creative data strategies.
Over the course of my career, I've managed tens of millions of dollars collectively, in advertising spend across paid media networks. I love building, optimizing and reporting on paid media campaigns.
Having built the marketing stack for several clients in my agency days and also for several start-ups in the Bay Area, I enjoy keeping up to date with the latest tools in Marketing Technology. I'm happy to provide recommendations and advice in this field.
I've helped clients build and configure email marketing campaigns in Active Campaign. I specifically focussed on the integration between landing pages and websites
I built and scaled Sentient's entire Marketing Automation stack around Autopilot HQ including Lead Scoring, Email Nurture Sequences, Chat Prompts, Sales Nudges and other features.
At Sentient I developed intuitive conversational marketing pathways to qualify (and route) prospects based on their fitness and relavance with our marketing technology product. We used a combination of firmographic enrichment functions from Clearbit paired with Q&A qualification to increase the quality and consistency of leads.
I currently use Hubspot (both CRM and Marketing Automation) at Labelbox. I'm currently expanding our Hubspot Instance to include key B2B functions such as Lead Scoring, Segmented nurture journeys based on buyer actions, pipeline reporting, lead classification, ROI and Attribution reporting, amongst other initiatives.
I worked extensively with Salesforce at Sentient and also at Appian to ensure a cohesive flow between marketing solicited lead programs and the BDR team management. I also worked intensively on reporting and attribution.
I've worked with Segment to streamline and simplify event reporting and data pipelines between tools in the Martech stack. Specifically building out Facebook audiences, Google Ads Audiences and managing data consistency between user profiles in respective marketing products.
I am currently engaged on a consulting basis to help Appian manage and optimize B2B Marketing Campaigns across paid demand generation channels such as Google Ads, YouTube, Facebook, LinkedIn, BrightFunnel, TechTarget and other mediums. I've achieved almost a 100% cost efficiency on lead CPA since joining the team.
I am currently building the Labelbox Demand Generation machine.
I built and scaled a digital agenc with my business partner to tens of small and medium-sized clients and millions of dollars of revenue. Focussed predominantly on Lead Generation, I orchestrated campaigns across Google Ads (Search and Display), Facebook, LinkedIn, Programmatic Networks and other less common ad channels. We also built and deployed nurture campaigns and landing pages for clients to support their lead generation efforts.