Data-Driven Growth Advisor
Starting my career in SEO and Consumer Behaviour/Behavioural Economics research, I've always been a huge proponent for the use of data to answer important marketing decisions. However, I found that most companies (as well as academic institutions I worked in) do not have the technology and tools to support this. So I started working on data systems project management to be able to have access to these tools. I also have extensive web development experience.
I've built content marketing operations that have 10x'ed userbase growth rates, attracted high-value B2B clients, and won multiple awards. To me, a content strategy should be an extension of your company's competitive advantage, in order to best highlight your company's unique value and ensure alignment between product/service and marketing/comms.
Helping founders create a clear growth strategy with validation in order to grow their business, then planning a roadmap including validation, team building, technical development, and channel marketing that can help achieve these goals. I have worked with hundreds of startups in mentorship roles at various accelerators to help them grow this capability internally.
With over 10 years of experience for more than 50 websites, SEO is certainly a specialty of mine. I've worked across an array of industries, site sizes, and content management systems to implement high performance SEO at scale across hundreds of thousands of web pages.
The first site I ever built was on Wordpress, and have built at least 10 different sites with Wordpress since then. I actually provide a 33% discount to companies who's site is built on Wordpreess for my SEO services, due to ease of optimization.
I have over 50 websites in my Google Search Console/Webmaster Tools dashboard, which provides me a unique resource for looking at patterns in search performance across sites. Google Webmaster Tools is a must-use tool to get started building your website's SEO.
I have used Mixpanel at more than 5 companies for more than 5 years. I have provided companies a range of services, from building out analytics and tracking capabilities with internal development teams, to building ground-up implementations using Segment and my own data engineering resources. Mixpanel is an excellent first step to making your company more data driven.
Setup, Templates, Drip, Segmentation, etc. Have managed Mailchimp systems for about 5 different companies. Pricing scales pretty badly though - EmailOctopus, SendInBlue, or SendGrid are often better solutions
Over 10 years of experience with Google Analytics. Onboarding and training of 20+ person marketing teams at companies, guest lecturer for Digital Marketing Masters program at universities in London, advanced cross-domain tracking/goal setup/report creation/etc
Managed Salesforce implementations with 10's and 100's of thousands of records, including advanced automation, record merging, migration, and technical integration projects
Hackster is the world's largest hardware creation community. From beginners to the advanced, Hackster empowers people everywhere to learn, build and showcase projects and products they created. Hackster was acquired by Avnet in November 2016 As the organization’s first hire, I: • Created and curated written content for hardware hacking community/social network • Managed all social media, email marketing, and analytics • Developed platform direction, SEO, product features, UX, and growth strategies • Laid the marketing and growth foundations for acquisition by a multi-billion dollar company
Touch Surgery is the world’s first mobile surgical training and rehearsal platform. Founded by surgeons and built in cooperation with and used in program by Stanford, Duke, UPenn, and countless other academic institutions, our mission is to disseminate surgical knowledge, raise the standards of surgical practice, and improve patient outcomes through the use of mobile technology. The is app is available for free on iOS and Android devices and has over 1,000,000 downloads from every country on earth. It has been the #1 iOS Medical App in the United States, United Kingdom, Mexico, Brazil, Italy, etc. As Touch Surgery's first marketing hire and Digital Marketing Lead, I: • Grew monthly app download rate from less than 10,000 to over 100,000 downloads per month • Reached #1 position for Medical Apps in over 40 country app stores with a 4.6/5 rating • Managed press & television coverage from entities such as the BBC, Bloomberg, etc. • Managed marketing relationships with partners including Ethicon, Covidien, & Stanford • Designed and produced all branded & co-branded marketing content & collateral • Managed implementation of end-to-end analytics tracking for inbound user acquisition • Coordinated projects across animation, engineering, operations, medical, & UX teams • First marketing hire at 35+ person company (now 100+)
Startupbootcamp is a global network of industry-focused startup accelerators. We make startups global by giving them direct access to an international network of the most relevant partners, investors, and mentors in their sector. We have invested in over 600 startups and have seen tremendous success, as shown by their follow-on funding rate--over 70%--and their average funding raised--more than $1,000,000 USD. Startupbootcamp has more than 20 mentorship-driven and vertical-focused accelerator programs in 14 cities and counting. We received the 2014 Europas award for Best Startup Accelerator.
The Ross School of Business undergraduate program is consistently ranked as a Top 5 Business Program in the US. I spent most of my time here researching in the Behavioural Lab around crossover Marketing and Economics/Psychology concepts
Matthew was awesome, super valuable insights, a lot of value add about growth hacking, and expanding your audience. Cannot recommend him enough!
Matthew is an expert at marketing, he really knows all the angles and is extremely knowledgable in SEO. Highly recommended!
Matt was absolutely brilliant. He is an incredible system thinker when it comes to Growth. Gave me a huge amount of actionable advice and complete clarity on what I need to do next, by cutting the fluff and identifying what's really important. Can't recommend highly enough.