Martin Weiss

Marketing Analyst / Data & Insights Lead

Hamburg, Germany (+01:00 UTC)German, Englishfrom Cologne, Germany
Free
15min30min60min
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Rating
Expertise
Conversion Rate Optimisation

CRO doesn't have to be using the newest shiny tools. Classic marketing analysis (e.g. customer segmentation) combined with out-of-the box thinking can be used to draw actionable insights from data to optimize marketing messaging, paid advertising and more to increase sales and customer growth.


Mentor Toolkit
Google Data Studio
4 years of experience

Dashboards should not be data dumps but provide actionable insights. Choosing the right KPI framework and structure for a dashboard can be challenging but is necessary to drive action with it.

Marketing Analyst / Data & Insights Lead
Google
Hamburg, Germany
- present

Delivering actionable insights from data to grow businesses as well as consulting clients and internally on all data related challenges.

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