Martin Duran

Growth Marketing & Operations

Cali, Colombia (-05:00 UTC)English, Spanishfrom Cali, Colombia
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Expertise
Conversion Rate Optimisation

Tracking and optimizing all the parts that build a Funnel is essential for any online business. From setting up the right tracking tools to creating the correct copy and messaging, all the parts need come together into a frictionless experience for the user.


Email Marketing

Includes everything related to building the systems and growing an email list, to developing a sustainable monetization strategy. Email Marketing is still a very relevant channel for building your audience and turning strangers into customers.


Technology and Tools

I believe companies should leverage data and marketing automation to enhance the productivity of the customer value journey. Choosing the right tech stack that is cost-effective is something I have done for different companies in the past 3 years.


Mentor Toolkit
Facebook
over 3 years of experience

I have more than 3 years managing Facebook Ads accounts for more than 5 businesses in multiple sectors like online education, health & wellness, financial services, event marketing, and e-commerce.

Customer.io
9 months of experience

It's one of my favorite tools currently at Bunny Studio. I am currently experimenting with advanced segmentation and campaigns based on user actions in our platform.

Zapier
over 3 years of experience

In the past three years, I have built over 100 Zaps for more than five businesses to support their funnels or automate tedious tasks. I have experience with advanced setups involving webhooks and paths.

ManyChat
over 3 years of experience

I am a certified ManyChat partner and I co-founded a Messenger Marketing Agency. I can build top-notch integrations with other platforms like Zapier, Facebook Ads, MailChimp, and many more.

ActiveCampaign
over 2 years of experience

I have experience building funnels and campaigns that nurture and convert leads using Active Campaign, this includes setting up integrations with Paid Advertising Platforms or other 3rd party platforms.

Growth Marketer
Bunny Studio
Cali, Colombia
- present

I am currently leading the Growth Marketing Efforts for VoiceBunny and other creative outsourcing verticals. Setting the groundwork for exponential growth by leveraging on SEO, WoM, and Customer Journey Optimization.

Other
Operations Manager
SuperDataScience
Cali, Colombia
-

My primary responsibilities included to plan, supervise, and execute Operations Marketing initiatives: -Paid Advertising Campaigns -Social Media Optimization -Email Marketing -Lead Generation -Content Marketing & SEO -Customer Success -Agency Management Key Projects/Results: -Launching a membership site that generates $US100k+ in ARR. -Blockchain A-Z Kickstarter Campaign: 2,557 Backers (AU$112k Raised) -Artificial Intelligence A-Z Kickstarter Campaign: 2,826 Backers (AU$203k Raised)

B2C
Other
E-Commerce
Kickstarter Campaign: Blockchain A-Z
Mar 2018 -

We launched and successfully raised AU$ 112,922 from more than 2,500 backers.

OtherE-Commerce
BBA
Sup de Co Montpellier
-

I completed a double degree program in Sup de Co Montpellier that allowed to learn more about Business and International Finance.

Accounting and Finance
Universidad ICESI
-

Completed my degree in accounting and finance which gave a strong background in corporate finance, P&L analysis, and forex trading.

Certified Customer Acquisition Specialist
Digital Marketer

Certified Customer Acquisition Specialists are uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand-gen platforms to grow their customer base without breaking the bank. In short, Customer Acquisition Specialists are able to not only deliver fresh leads and customers …they are able to deliver those leads and customers at a PROFIT.

Certified Email Marketing Specialist
Digital Marketer

Certified Email Marketing Specialists are uniquely qualified to help brands and businesses leverage email marketing and followup to indoctrinate, create relationships with and convert prospects and existing customers. In short, Email Marketing Specialists are able to not only effectively follow up with fresh leads and customers …they know how to craft email campaigns that get delivered, get opened, and most importantly...get clicked.

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