Fractional Head of Content | Ex Head of Marketing @Piktochart
Who I am I’m Marta, a proud mom of a happy toddler named Sofía and I live by the sea just outside of Barcelona, which has become my ultimate happy place. How I think about content I believe great marketing shouldn’t sound and feel like marketing at all. By empathizing with people's pain points, understanding their challenges, and motivations, I love crafting helpful, educational, and actionable content (across channels) that adds value rather than noise to people's lives (especially in the age of AI-generated content). All that while thinking about company’s business goals and moving people along the marketing funnel. Here's how I can help you with organic growth: --> If you don’t have content strategy yet, I help you: - Understand exactly how to set a strong marketing foundation by defining or refining your Ideal Customer Profile with customer interviews and Jobs-to-be-done framework - Brainstorm topic categories and create clusters backed by keyword research - Come up with topic ideas across your Persona marketing funnel - Set up content production process with all its SOPs (and templates!) to ensure it runs smoothly with 0 hiccups and great quality --> If you’ve been doing content for a while, but it’s not bringing any results, I help you understand how to: - Analyze its quality and performance and create an immediate improvement plan to drive results from your existing content - Do a keyword research and gap analysis to define content clusters to build your topical authority in - Analyze your content production process and spot immediate improvements - Go about implementing a content distribution plan focusing on your core channel - Land content partnerships with PR and backlinks --> If your B2B SaaS website is feature-focused and people don’t understand it, I help you understand how to: - Dive deeper into your ICP via customer interviews and craft a Persona cheatsheet for all your marketing messaging moving forward - Create a new concept and copy for your homepage that resonates with your ICP pain points and motivations So, get in touch. I'd love to help you :)
I can help you develop your content strategy from scratch or help you improve your current content performance. You can talk to me about: conducting a blog audit, content-related tools, content partnerships, distribution plans, SEO research and optimization, content upgrade and lead-gen campaign ideas, improving your landing page copy, growing your community, using content in email nurturing campaigns. And more!
I can help with everything related to email marketing: how to write cold outreach emails, how to design email drip campaigns, and do onboarding via email. I can brainstorm your newsletter ideas and how to get your reader's better in order to personalize your emails.
SEO and content go hand in hand. I can help you with everything related to not-so-technical SEO including keyword and intent research, competitive SERP research, structuring your content, how to create power pages that get backlinks, and optimizing your existing content.
I can help with content distribution social media strategy! And how to use channels like Quora, Medium, and LinkedIn articles to promote your content. I can help you come up with social media posting calendar and some tactics for each channel like Instagram VS Twitter.
SEO (SEMRush, AnswerThePublic, Keywords Everywhere, Google Keyword Tool), Content (WP, Piktochart), Email (Intercom, Hunter.io, Revue), Productivity (Miro, Basecamp, Toggl, Harvest)
I've gone from wanting to scream into a pillow into a truly zen person. All through meditation, yoga, reiki, and learning how to be more productive. I can give you some tips.
Created a client communication and performance center via Basecamp for our agency at Zengrowth. Use it for weekly check-ins, retros, client documentation, onboarding, and as a training center.
I've designed Piktochart's email drip campaigns in Intercom. I can help you set up filters and logic for the campaigns. Also, I can share best practises for outreach (if you're looking for partnerships, testimonials, or user interviews).
Managed Mailchimp newsletters and lead gen campaigns. I can help you integrate your Mailchimp account with WordPress, set up audiences, and campaigns, as well as design an email.
Used Quora as part of our backlinking strategy by identifying questions that ranked top 10 in Google for MOFU and BOFU searches, created lists of questions and answers and a posting calendar.
I can help with keyword research (using keyword magic tool), checking backlinks to any page (useful for building backlinks), getting on-page optimization tips, generating weekly reports and observing your keyword performance.
I can share ideas and best practises for Trello boards to: manage your content calendar, organize your action plan, manage your client projects, conduct 1:1s with your team, and more.
I have defined and implemented content strategy for the leading provider of online courses. Starting from persona research, topic ideation per funnel stage, and setup of a new content creation process. I've created new landing pages for existing and new courses and improved email marketing strategy as one of the top revenue channels.
I've helped diversity, equity, and inclusion consultancy find their brand voice, set up blog as one of the acquisition channels, and define LinkedIn strategy as a lead generation source.
As a head of marketing in the SaaS design platform, I helped define and launch the B2B model and go-to-market strategy, set up and scaled content, SEO, and social media efforts to grow organic traffic and product signups.
I help clients (mostly in B2B SaaS and B2C EdTech space) drive business through a comprehensive content strategy. I've helped my clients generate traffic, product signups, demo requests, and revenue through content that resonated with their Personas across their marketing funnel.
On a mission to reduce plastic pollution. One bottle at a time.
Helped people tell better visual stories through presentations, infographics, sales pitches, and more! Lead a fully remote marketing team, responsible for the strategy and team performance.
Lead growth marketing strategy for the EMEA region.