Ecom Growth Specialist | ex VP of Growth @ Resident | $10m- $300m in 18 months
This term can be cut a lot of ways, but what it really boils down to is a faster approach to selling/scaling. Plenty of fun things to chat over here, which will quickly evolve into a far more meta and higher impact perspective.
This is EASILY one of my favourite topics, as 95% of people have got it all wrong. I've spent a great deal of time refining my methodology, which goes so far beyond just basic split testing.
If you can put dollars behind it, I would have spent a lot of time hanging there. I've spent (invested) over $100m across pretty much every channel out there.
Almost creepily good. HotJar has been a key part of my arsenal since they launched. Whether I'm hunting for bugs, or optimizing a landing page based on where people are dropping off, HotJar has made and saved me loads!
I've spent many late nights hanging out with the white and blue of this interface! A big chunk of the $100m million I've optimised over the years has gone to funding the free breakfast/lunch/dinner that these guys get : ) Of all the performance channels, this is the one my experience goes deepest.
Good on Bing for hanging in there! Depending on what you're selling, there is still some really cheap traffic out there, and in the US there is a little bit of scale as well. I've consistently found solid conversion rates as well and a higher AOV, which fits with their older user. The targeting still does some super dodgy stuff, but overall a worth channel to be active on if SEM makes sense.
This is where all the fun began! Reading Perry Marshall's books (physical printed books!). It was such a brilliant platform to start mastering, as it really teaches you the fundamentals of segmentation and understanding customer journies, plus you need to become a whiz at some of the toughest copywriting formats out there.
It's been a lot of love and a little bit of "come on, you that attribution report makes no sense". I do really like the team though. I love their UI, which smashes Criteo out of the park, their reach definitely isn't as great though.
Initially led the overall paid strategy $100m p/y, then moved into the VP of Growth role responsible for the Growth of Nectar Sleep and DreamCloud Sleep. $10m RR -> $300m in 18 months.
Spot on, actionable, clear advice. Mark is so enthusiastic, knowledgeable and inspirational it revived my flagging enthusiasm... Thank you so much.
Mark was absolutely brilliant! He has a lot of knowledge about the eCommerce industry and has a clear view of the factors that make such marketplace competitive. His thoughts are very organized and can convey key messages clearly to his audience. I really enjoyed my call with Mark and I look forward to having another call.
Really smart guy — full of good tactical knowledge and his focus on human oriented growth is unique in our industry. Highly recommend talking to Mark.
Amazing insights! Mark quickly spotted my challenges and gave invaluable directions! He also has an amazing empathy! He surely added value!
GREAT session. lots of actionable takeaways for facebook ads and landing page improvement.
Very helpful, Mark is an expert who shared detailed opinions and advice. He also has a wonderful assistant Barbara who brought a lot to the conversation.
It was one of the best brainstorm ideas I've ever head. The unconventional growth-hacking approach is on a different level. We also had a quick chat about growth-modeling in general and I loved It.
The best call I've had so far at GrowthMentors. We've talked about marketing, positioning and advertising in general, it wasn't just a technical chat about Facebook Ads. Nonetheless, if you're planning on running funnel campaigns of any sort on any network, talk to Mark, it's going to be tremendously helpful!
Very analytical person who asked me the right questions. Also gave me a very powerful feature addition that I'll be using for my product. Thank you so much for the call - I really thank you for taking the time to talk to us. I look forward to meeting you in London when I'm there. :)
Very productive session with Mark about setting KPIs. Highly recommended.
Mark really impressed me with his ability to segment buyer personas and create campaigns for nurturing and converting them. He even took the time to write down the whole strategy and make sure I had a guideline to implement after the session. I strongly recommend Mark for anybody looking for practical ecommerce/growth hacking advice.
Mark P is a ninja at Facebook paid ads and a super humble bloke at that too! I really enjoyed chatting with him and helped me out with value prop messaging and facebook ads optimisation.
Mark's fantastic. Amazingly knowledgable, good fun and all round great guy! I would recommend going to him with absolutely any growth problem.
I had high expectations of our call, and Mark blew my expectations out of the water. His openness and his insight are invaluable and I can't recommend him enough. For eCommerce, you'd be remiss not to book a call with him.
This has been the BEST mentor call I've had on GM so far. So so much value dropped in a short period of 45min call. Problems identified, solutions and action items implemented ready for me to take away. Offered extensive knowledge in the ecom space, offered further assistance after the call. Highly recommended. I'd pay thousands just to work with Mark! Definitely worth the free sessions. Appreciate the time and effort put into it.