Ecom Growth Specialist | ex VP of Growth @ Resident | $40m- $315m in 18 months
This term can be cut a lot of ways, but what it really boils down to is a faster approach to selling/scaling. Plenty of fun things to chat over here, which will quickly evolve into a far more meta and higher impact perspective.
This is EASILY one of my favourite topics, as 95% of people have got it all wrong. I've spent a great deal of time refining my methodology, which goes so far beyond just basic split testing.
If you can put dollars behind it, I would have spent a lot of time hanging there. I've spent (invested) over $100m across pretty much every channel out there.
Almost creepily good. HotJar has been a key part of my arsenal since they launched. Whether I'm hunting for bugs, or optimizing a landing page based on where people are dropping off, HotJar has made and saved me loads!
I've spent many late nights hanging out with the white and blue of this interface! A big chunk of the $100m million I've optimised over the years has gone to funding the free breakfast/lunch/dinner that these guys get : ) Of all the performance channels, this is the one my experience goes deepest.
Good on Bing for hanging in there! Depending on what you're selling, there is still some really cheap traffic out there, and in the US there is a little bit of scale as well. I've consistently found solid conversion rates as well and a higher AOV, which fits with their older user. The targeting still does some super dodgy stuff, but overall a worth channel to be active on if SEM makes sense.
This is where all the fun began! Reading Perry Marshall's books (physical printed books!). It was such a brilliant platform to start mastering, as it really teaches you the fundamentals of segmentation and understanding customer journies, plus you need to become a whiz at some of the toughest copywriting formats out there.
It's been a lot of love and a little bit of "come on, you that attribution report makes no sense". I do really like the team though. I love their UI, which smashes Criteo out of the park, their reach definitely isn't as great though.
Initially led the overall paid strategy $100m p/y, then moved into the VP of Growth role responsible for the Growth of Nectar Sleep and DreamCloud Sleep. $10m RR -> $240m in 2 years.
This has been the BEST mentor call I've had on GM so far. So so much value dropped in a short period of 45min call. Problems identified, solutions and action items implemented ready for me to take away. Offered extensive knowledge in the ecom space, offered further assistance after the call. Highly recommended. I'd pay thousands just to work with Mark! Definitely worth the free sessions. Appreciate the time and effort put into it.