Mark Colgan 👍

B2B SaaS Marketing Automation Specialist & Techstars '18 Alumni

London, United Kingdom of Great Britain and Northern Ireland (+02:00 UTC)Englishfrom London, United Kingdom of Great Britain and Northern Ireland
$30 / hour
15min30min60min
Available
28
Sessions
4.99
Rating
Expertise
Marketing Automation

I've built Growth Stacks for B2B SaaS companies based on my knowledge and experience of running inbound and outbound strategy. For one client this meant a 328% increase in new leads and a 30% increase in net new revenue. I have the ability to view the entire AARRR lifecycle and help businesses understand the architecture they need in their Growth Stack so that it is scalable, repeatable and profitable and drives revenue.


Technology and Tools

I’ve dedicated the last 5 years of my professional career in deeply understanding the MarTech landscape. I’ve then taken this knowledge and applied it to multiple B2B SaaS companies which have resulted in revenue growth. In the last year, I have been working on a framework that any company can use to deploy a repeatable, scalable and profitable revenue generation machine.


Outbound Marketing

As an ex Sales professional, I have first-hand experience of selling at the coal face. I have adapted my techniques from a successful sales career and translated these into Marketing processes. I regularly build outbound sales campaigns that are integrated with Marketing Automation and data warehouses (like Segment) in order to increase the revenue generated from each campaign.


Mentor Toolkit
ConvertKit
over 5 years of experience

I've implemented ConvertKit a few years ago for a client who ran a popular blog. He used their automations to upsell courses from the newsletter list and various lead magnets. It is a robust tool for email marketing and automation.

Marketo
over 4 years of experience

I'm a big fan of Marketo for those companies with a larger budget or focus on ABM. It is a sophisticated platform that aims to put customer experience and the centre of all automations.

Pardot
over 3 years of experience

I have some experience with Pardot and understand it's full functionality. Since it's acquisition by Salesforce it has become one of the best MA tools that works with the Salesforce CRM.

ManyChat
over 3 years of experience

I have some experience with ManyChat having set it up for a side project. I found it easy to use and build out and it is one of the best tools out there for Messenger bots.

Intercom
over 5 years of experience

I've implemented Intercom for 2 B2B SaaS companies. One was starting from scratch and the other was migrating over from a different tool. Intercom does a few things very well and I'm interested in seeing how their recent $125 million round of funding will shape the future of their product.

Infusionsoft
over 2 years of experience

I have some exposure to Infusionsoft from performing a Marketing Automation Audit which helped the company achieve a higher ROI from using the platform.

Drip
over 5 years of experience

Managed and optimised Drip Campaigns which served over 80,000 new leads a month. Extensive experience with tagging and workflows and integrations with Segment and Salesforce (via Zapier).

Drift
over 3 years of experience

Implemented and built out Conversation Based Marketing Playbooks for a high growth B2B SaaS business resulting in an increase of visitors to leads. I really like the product and the team, but more suitable for companies with high volume of traffic.

Autopilot
over 4 years of experience

I've implemented and setup AutopilotHQ for 10 companies so far. It is an incredibly powerful tool for the price. Their recent increase in pricing for the Salesforce connection may put some customers off, but in my opinion, it is worth the cost. Autopilot integrates natively with Segment which opens up endless opportunities. It is my go-to Marketing Automation tool.

Zapier
over 6 years of experience

I've been using Zapier to connect multiple tools in the TechStack for years. I would always recommend native integrations over using Zapier, but sometimes this can't be avoided. Experience in setting up advanced multi-step Zaps for a variety of use cases.

Close
over 2 years of experience

I'm familiar with Close.io although I haven't used it as extensively. I provided an audit of how a B2B SaaS company could optimise their processes and workflows to increase pipeline velocity. Very impressed with what I saw.

Pipedrive
over 3 years of experience

Implemented Pipedrive for 2 B2B SaaS companies and set up workflow automations as well as provide training on how to best utilise the platform. I'm a huge fan of the product and recommend it to those companies who require a sophisticated, yet easy to use CRM.

Salesforce
over 6 years of experience

Implemented Salesforce 4 times as an external consultant and managed projects with Salesforce agencies for more bespoke customisations. I've also used Salesforce in a Marketing Operations and Sales Operations Capacity...living in it every day. Very experienced in integrating Salesforce with the wider MarTech stack.

Hubspot
over 6 years of experience

Involved in the procurement and implementation of Hubspot for 5 companies. I'd consider myself a power user of Hubspot and have used all features over the years. Here's a case study on their website of my work: https://www.hubspot.com/case-studies/ldc

ActiveCampaign
over 6 years of experience

Implemented ActiveCampaign for a B2B SaaS company in order to convert and nurture prospects by introducing lead scoring. Utilised advanced segmentation and behavioural based triggers. They offer a great lightweight CRM.

Drip
over 5 years of experience

Managed and optimised Drip Campaigns which served over 80,000 new leads a month. Extensive experience with tagging and workflows and integrations with Segment and Salesforce (via Zapier).

CMO and Partnerships (Techstars '18)
PORTABL.co
London, United Kingdom of Great Britain and Northern Ireland
- present

PORTABL.co is an insurance, benefits and savings platform for freelance and gig economy workers. We recently completed the Techstars Digitial Accelerator in partnership with MetLife in North Carolina.

Fin Tech
Other
SaaS
Head of Digital Marketing (ICO)
Beam Wallet
Sydney, Australia
- present

Beam is a 21st century global payments acceptance platform with built-in support for smart contracts. We created Beam to overturn the status quo in the retail value chain; where stakeholders engage with their customers in a direct, meaningful and effective manner. Today Beam’s technical network reach exceeds 400,000 stores globally, with over 5,000 live stores in three continents. Having executed over 4.3 million smart contracts with a total throughput in excess of $250 million, we have proven the benefits of the Beam at scale. Using a token economy specifically built for retail, we are opening up Beam’s proven smart contracts protocol to the world to accelerate our growth globally.

Fin Tech
Retail
B2C
SaaS
Director and B2B SaaS Consultant
Yellow O
London, United Kingdom of Great Britain and Northern Ireland
- present

This is my consultancy that I set up to help B2B SaaS companies build out scalable, repeatable and profitable growth engines through Marketing Technology. Industries that we have served: InsurTech FinTech MarTech Sales Enablement Crypto / Mobile Payments

Digital Agencies
Startups
SaaS
B2B
The Drinks Box
The Drinks Box
Twickenham, United Kingdom of Great Britain and Northern Ireland
Sep 2016 - present

My family and I converted a horse trailer into a mobile bar which we rent out for weddings, corporate events, private parties and public events.

RetailB2C
Reviews (10)
Sofia Ohlson
1 session
6 Jun 2019

Mark was really helpful! We discussed inbound marketing strategies for SaaS. He really understood the problem that I was facing, and he gave me some great tips on what I should focus on next to achieve my goals.

Jan Kuzel
1 session
15 Apr 2019

I came to Mark with specific B2B SaaS marketing questions in mind and he turned things upside down for me and gave me a completely new perspective on the challenges I am facing. I have a better idea of what should I do now.

Maksim Piriyev
1 session
9 Apr 2019

Mark knows what is a good sellable product. having a ​background in sales and marketing, he can evaluate the product from both perspectives.

Dmytro Belko
1 session
9 Mar 2019

Mark has helped me a lot to save time and money on implementing a lead nurturing system. He asked relevant questions and then provided me with the best-matching option that can be integrated with the software I already use and is at least 4 times cheaper than the one I considered. I would definitely recommend Mark as a mentor.

Matt Dodgson
1 session
6 Mar 2019

We're just a small business and Mark was able to give us some valuable advice about marketing automation. Everything from giving us clarity on our needs, suggestion options and some great ideas about implementation and getting an ROI from it.

Lodewijk Veldhuijzen
1 session
27 Feb 2019

My main goal of the call was to validate some ideas that I had received from another Growthmentor (Foti), regarding initial traction. Mark confirmed the approach and added onto it by suggesting additional (free) resources that I was unfamiliar with. What stood out was his eagerness to help and his experience in the field. It's clear Mark knows what he's doing and that he loves helping others getting forward. He went as far as recording a video with feedback on both the marketing website and email list, so it could be shared with the team - and he seemed to really enjoy doing it (that's important to me). Thanks Mark, you're a star and I look forward to our next contact.

Darren Franks
1 session
8 Feb 2019

Mark's been great - offered some clear advice and looking forward to engaging with him on a longer terms piece of work

Jeff Gates
1 session
29 Jan 2019

Mark helped me with the cadence of my drip campaign. And we talked about each email and what the communication should be. He suggested variation of some emails based on action of the email reader. Mark also said I should not stop at four emails and I should prepare more. Mark has a wealth of knowledge with drip campaigns.

will gordon
2 sessions
22 Jan 2019

Mark couldn't have been more friendly but more importantly he was extremely helpful. Not only is he an expert in what I needed he continued to follow up with me via email and offered great advice and methods to complete my objective. Couldn't give him a higher rating. Definitely a great guy.

Mark Cann
1 session
22 Jan 2019

Mark Colgan is a great mentor, who really gets marketing automation and the software stack that goes with it. He really understood the root of my questions around marketing automation. He is also a well connected guy on the growth marketing scene and helped me out with a couple of connections. I look forward to speaking with Mark again soon!