Mark Cann

100+ reviews - Midas mentor. B2B demand gen specialist - outbound, cold email, Linkedin, sales coaching.

London, United Kingdom (+00:00 UTC) Englishfrom London, United Kingdom
Usually responds in 2 days
$100 / hour
Price per hour
30 min60 min
Time Blocks Available
4.94
116 reviews / 150 sessions
Fri
06
Next availability

Bio

B2B demand gen specialist. I use cold email, Linkedin organic, video content marketing. For product/market fit tests and growth I use cold email, Facebook ads, and I use custom landing page software. I complete a thorough creative brainstorming process for every ad campaign creating copy and images that persuade, influence and convert. I also apply different ad angles to different audiences based on researching customer profiles and their needs, wants and desires. Honestly, I don't blog about my work at all, as I prefer to be a practitioner than writing about it, although I have done some teaching on digital marketing courses.

Expertise


  • Content marketing

    Specifically looking for video content? I'm your guy. I worked in video advertising for a mobile video platform for one of the top mobile games globally. Now I work with startups in B2B and B2C software helping them tell their story through video. For startups with lower budgets who want to DIY, I have some neat tools you can use to get started too. https://www.youtube.com/watch?v=Z37Qu4xIVKo

  • Design / UX

    Currently working on a re-brand project with a major B2B brand and one of the top brand agencies in the world. I can advise on brand visual identity, tone of voice and brand archetypes and buyer personas. I also specify landing page design, Facebook ad design and video design for my client work.

  • Mindset coaching

    Got ADHD? I'm developing a course for adults with ADHD which in tech startups and digital marketing there are a lot of us! Happy to talk about techniques and strategies to help you with your ADHD and ADD (inattentive) or if you just struggle to focus and don't have either!

  • Sales

    I've tested cold email, paid ads, cold calling, Linkedin outreach. I'd genuinely love to look at your startup and really see how I can shortcut which channel to use and why. I also have a passion for video marketing, and can show you how to use this as part of your outbound marketing. Evvnt.com SAAS company explainer video https://www.youtube.com/watch?v=cBjaQ0JcnRg Lead generation video - Blockchain PR/comms company https://vimeo.com/277094321

  • Technology and tools

    I've tested lots of different outbound sales technology tools. Email database generation are often the hardest to get right, often it's not just the tools you're using but having a water tight process for a virtual assistant to follow to ensure you're not having to research 1000's of emails or Linkedin connections yourself. Reach out to me to find out more.

Toolkit


  • Facebook logo

    Facebook

    12 years of experience

    Run Facebook ads both B2C campaigns (see my projects) and B2B lead gen campaigns. My approach to creative is to brainstorm different ad angles, and try both image ads initially before coming up with a video ad creative strategy. I've run different types of campaigns including split tests using dynamic ads and regular campaigns. Lets chat some more, as Facebook is a beast and far too much to list here!

Industries


  • Marketing

    I work helping B2B tech and SaaS companies with their ABM strategy. I've experience working with startups, scale-ups and enterprises. Currently I consult for B2B SaaS companies and work with ABM platform demandbase to help with growth in EMEA.

  • Marketing Automation

    I work helping B2B tech and SaaS companies with their ABM strategy. I've experience working with startups, scale-ups and enterprises. Currently I consult for B2B SaaS companies and work with ABM platform demandbase to help with growth in EMEA.

Experience

  • More Video Ads

    Director
    morevideoads.com

    More Video Ads is a video designer as a service for ecommerce and brands who need regular video content.

    E-CommerceDigital AgenciesSaaS
  • Vungle

    Vungle
    Vungle.com

    Mobile video in-app creative and ad strategist

    B2C
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