Margarita Loktionova

Content Marketing Lead at @Semrush | Digital Marketing Expert | Passionate about B2B tech & SaaS

New York, United States of America (-05:00 UTC)Spanish, Russian, Englishfrom Moscow, Russian Federation
Free
15min30min60min
Available
37
Sessions
5.00
Rating
Expertise
Content marketing

Content marketing is my super power. With experience in B2B and B2C companies, I can help you launch and grow your content marketing strategy and dive deeper into tactics to make sure your content resonates with your buyer personas and their stage of the buyer journey, converts and drives organic traffic. Details: content marketing strategy, buyer personas, storytelling, lead gen, production (gated content, podcasts, video, blogs), and promotion.


SEO

Content marketing and SEO go together. Let’s discuss the way you can create content and content hubs to drive organic traffic. I can help you with the following: SEO strategy, keyword research, on-page and off-page SEO, link building, SEO content hubs


Link building

I have over 5 years of experience driving backlinks for B2B and B2C companies and will be thrilled to help you create an effective strategy for getting high-quality links to your website.


Conversion rate optimisation

Please feel free to reach out to discuss the best strategies for optimizing your landing pages. ads, emails, and tactics for using the optimization tools (Google Optimize, Optimizely, etc.)


Email marketing

Looking to deliver your content and product in the most efficient way and grow your email list? Let’s talk email marketing, which remains one of the most efficient owned communication channels - especially in B2B! Details: Email optimization, B2B email marketing, nurture workflows, A/B tests


Marketing automation

I’m here to help you create automated nurture workflows to design a holistic experience that will move your leads from point A to point B. Details: HubSpot, Eloqua - nurture workflows


Mentor Toolkit
Semrush
over 5 years of experience

Advanced user, currently (literally) working at SEMrush and using the tool every day - keyword research, website audit, topic research, content audit, backlinks, competitor research

Ahrefs
over 2 years of experience

Experienced user. Ahrefs is a great tool for keyword research, link building, competitive research, SEO strategy optimization and generation of content ideas.

Google Analytics
over 4 years of experience

Experienced user, passed the GA individual certification course. I have experience setting GA from scratch. I can help you with GA audit and getting the most out of the reports.

Hubspot
over 2 years of experience

I’m a big fan of the nurture workflows in HubSpot and will be happy to help me set up yours. Hubspot certified user. In addition, I’m a pro user of Eloqua (by Oracle)

Google Data Studio
over 2 years of experience

I have experience creating multiple dashboards based on the GA data for company’s website reporting. What’s key? Finding the right data to tell the story.

Content Marketing Lead
SEMrush
New York, United States of America
- present

Leading content strategy and production for the Content Marketing Platform at SEMrush

B2B
SaaS
Marketing Manager
Refinitiv (ex. Financial & Risk by Thomson Reuters)
New York, United States of America
-

I am responsible for marketing planning and activation of various projects within the I&A segment. This includes mapping and executing the marketing strategy, content marketing, campaign management (automation workflows, social, content marketing), contributing to the SEO strategy. I am also managing the entire production and promotion cycle of the Refinitiv Sustainability Perspectives podcast.

B2B
Fin Tech
SaaS
Digital Marketing Manager
Bigle Legal
Barcelona, Spain
-

Bigle Legal is one of the most prominent Spanish B2B SaaS startups, selling legaltech solutions to local and international companies. I designed the entire content marketing strategy, launched the blog, social media, set up the core email automation workflows & established multiple influencer collaborations

Startups
B2B
SaaS
Inbound Marketing Manager
Rentivo
Barcelona, Spain
-

I was responsible for the entire set of inbound marketing activities, including content marketing, SEO, social media, as well as PPC. I managed to contribute to a >700% website traffic increase over the past 1,5 years, where a substantial part belonged to the content marketing projects and influencer campaigns. Including the B2C product - https://www.eatsandretreats.com/

Tourism
B2C
B2B
Special media (creative) projects manager
HAVAS Digital
Moscow, Russian Federation
-

I was leading two major clients - LG Electronics and O’STIN, which involved project management, client communication, generation of creative ideas, analytics, and management of content creators.

B2C
Digital Agencies
Digital Project Manager
Paper Planes Agency
Moscow, Russian Federation
-

I was leading over 7 projects for B2C (mostly FMCG) - social media project management and media strategy.

B2C
Digital Agencies
Refinitiv Sustainability Perspectives Podcast
Refinitiv RSP Podcast
New York, United States of America
Sep 2019 - present

Podcast show where we feature the key industry leaders sharing insights about ESG, sustainable finance, and green economy. Available in audio, text, and video formats. Exists since September 2019.

OtherB2BFin Tech
MBA in Digital Marketing
Harbour.Space University
-

Focused on SEO, Google Analytics, Storytelling

MBA in International Marketing
EADA Business School
-

Strategic marketing, brand management, etc.

Bachelor in International Relations
Higher School of Economics
-

International economics and politics, Spanish language

Google Analytics Individual Certification
Google

Passed the GA Individual Certification test

Digital Analytics at MIT
MIT Sloan School of Management

Executive program: Digital Analytics

Inbound Marketing by HubSpot
HubSpot

Certified by HubSpot

Reviews (22)
Denis Mccaul
1 session
12 Apr 2021

I had a good call with Margarita about SEO tools and Email Marketing. She patiently showed me around the SEMRUSH tool and its Local SEO features before we chatted about Email marketing and GDPR for a startup.

Abs Farah
1 session
12 Apr 2021

A fantastic session that changed my perspective completely. I've gone back to the drawing board but it's well worth it as I now have some really important factors to consider thanks to Margarita! Well worth speaking to her.

Shiro Hatori
1 session
9 Apr 2021

Margarita gave me an understanding of how specific my email marketing and marketing automation plan should be. She helped me understand the importance of mapping out our content strategy and how it fits into each of our funnels. She mentioned "usually what is most difficult works best" - Thanks Margarita, back to the drawing boards.

Cliff Almeida
1 session
5 Apr 2021

I had a great call w/ Margarita. She provided some great insights around conversion optimization and content strategy. I've got a long list of actionable strategies to implement to drive better results for our SaaS. If you have a chance to speak to her I definitely recommend you do! Thanks, Margarita!

Peter Antonov
1 session
1 Apr 2021

Hands down of my best GM sessions and one of my most favorite mentors! Margarita is incredible. She listens and had a real conversation with me, we brainstormed together. I feel like I learned how to solve a huge problem related to communicating the value proposition of our product. She also emphasized with the users suggesting potential roadblocks for them to get the value from the product and so so much more!! What a fabulous personality also. If I had her as a personal friend, she'd be one of my best friends for sure haha. :)

Sophie D'Souza
1 session
22 Jan 2021

Margarita was fantastic to speak with! Very knowledgeable and able to provide insightful recommendations and thoughts :)

David
1 session
9 Jan 2021

Margarita is a real professional and an amazing person! Highly recommended! 5 stars!

Matt Bryce
1 session
9 Jan 2021

Margarita was a pleasure to speak with and provided some great insights. I look forward to connecting with her again to discuss some changes that I will be making based on her recommendations

Alex Wagner
1 session
19 Dec 2020

Margarita rules! I really enjoyed the call. I set a personal goal to book one call per week with a mentor as a sort of "curiosity call", with the point being to have an open-ended chat about specific growth topics. My curiosity call with Margarita was great, and helped me focus on what exactly I am trying to accomplish with my freelance practice. Thank you Margarita!!

Josephine Tse
2 sessions
12 Dec 2020

This was my second session with Margarita, another super knowledgable and insightful conversation. I feel very comfortable asking her specific questions as I embark on my own content journey. Thank you :)

Andrew Figari
2 sessions
14 Nov 2020

This is the second time Margarita has helped me. Another good experience. Don't hesitate to reach out.

Sam Y
1 session
14 Nov 2020

Margarita is a guru and truly knowledgeable. She shared her experience and insights very generously, and provided valuable advice on implementation strategies and campaign goals. She is awesome and I am glad we had the chat. Thank you Margarita for your time!

Josephine Tse
2 sessions
8 Nov 2020

I wanted to connect with Margarita because of all the mentors on this site, I believe her situation and experiences were the closest to mine. In our intro call (since it was also my first time using GM), I got a really nice overview on how everything here works, and Margarita was super knowledgable and helpful. I have too many questions so I'll definitely be chatting again!

Hal Zeitlin
1 session
7 Nov 2020

Margarita was very fun and a pleasure to get practical with. We took pages and combined them into a landing page, wherein we discovered new opportunities and gaps in messaging. I’m excited to see the results!

Andrew Figari
2 sessions
24 Oct 2020

Margarita was lovely. Good listener and easy to communicate with. Provided some useful insights, tools and knowledge from her work experiences. Glad we had our talk and will be reaching out in the future to follow-up.

Yar Al Roshidi
1 session
23 Oct 2020

Margarita is truly informed about the topics of SEO and content building. She was clear about how content must be implemented in the right manner to make the most out of it. She shared with me valuable advice on how to do that and also some relevant content that will help throughout my current SEO project. Thank you Margarita for your time.

Kosta Panagoulias
1 session
23 Oct 2020

Had a great chat with Margarita. Very knowledgeable and experienced, and a great resource to bounce ideas off!

Arash Ghaemi
1 session
17 Oct 2020

Provided a few high-level ideas for content marketing and email marketing.

Joanna Blein
1 session
13 Oct 2020

Thank you, Margarita, for a fruitful call :)

🚀 Frank M. Saviane
1 session
3 Oct 2020

Awesome session with Margarita, gave me a very good intro about latest trends on content marketing vs SEO and provided useful examples, cases, and even hopped into a specific case we were working on!

Ashok Kola
1 session
2 Oct 2020

Margarita is very patient in answering all the little things that you might not find on the internet. Had a very good session. Thanks, Margarita.

John Njoku
1 session
28 Sep 2020

Margarita was great. She asked me a lot of questions beforehand to help us get the most of our session. She was helpful with providing some frameworks I can take to unlock my thinking.