Content Marketing Lead at @Semrush | Digital Marketing Expert | Passionate about B2B tech & SaaS
Content marketing is my super power. With experience in B2B and B2C companies, I can help you launch and grow your content marketing strategy and dive deeper into tactics to make sure your content resonates with your buyer personas and their stage of the buyer journey, converts and drives organic traffic. Details: content marketing strategy, buyer personas, storytelling, lead gen, production (gated content, podcasts, video, blogs), and promotion.
Content marketing and SEO go together. Let’s discuss the way you can create content and content hubs to drive organic traffic. I can help you with the following: SEO strategy, keyword research, on-page and off-page SEO, link building, SEO content hubs
I have over 5 years of experience driving backlinks for B2B and B2C companies and will be thrilled to help you create an effective strategy for getting high-quality links to your website.
Please feel free to reach out to discuss the best strategies for optimizing your landing pages. ads, emails, and tactics for using the optimization tools (Google Optimize, Optimizely, etc.)
Looking to deliver your content and product in the most efficient way and grow your email list? Let’s talk email marketing, which remains one of the most efficient owned communication channels - especially in B2B! Details: Email optimization, B2B email marketing, nurture workflows, A/B tests
I’m here to help you create automated nurture workflows to design a holistic experience that will move your leads from point A to point B. Details: HubSpot, Eloqua - nurture workflows
Advanced user, currently (literally) working at SEMrush and using the tool every day - keyword research, website audit, topic research, content audit, backlinks, competitor research
Experienced user. Ahrefs is a great tool for keyword research, link building, competitive research, SEO strategy optimization and generation of content ideas.
Experienced user, passed the GA individual certification course. I have experience setting GA from scratch. I can help you with GA audit and getting the most out of the reports.
I’m a big fan of the nurture workflows in HubSpot and will be happy to help me set up yours. Hubspot certified user. In addition, I’m a pro user of Eloqua (by Oracle)
I have experience creating multiple dashboards based on the GA data for company’s website reporting. What’s key? Finding the right data to tell the story.
Leading content strategy and production for the Content Marketing Platform at SEMrush
I am responsible for marketing planning and activation of various projects within the I&A segment. This includes mapping and executing the marketing strategy, content marketing, campaign management (automation workflows, social, content marketing), contributing to the SEO strategy. I am also managing the entire production and promotion cycle of the Refinitiv Sustainability Perspectives podcast.
Bigle Legal is one of the most prominent Spanish B2B SaaS startups, selling legaltech solutions to local and international companies. I designed the entire content marketing strategy, launched the blog, social media, set up the core email automation workﬂows & established multiple inﬂuencer collaborations
I was responsible for the entire set of inbound marketing activities, including content marketing, SEO, social media, as well as PPC. I managed to contribute to a >700% website traffic increase over the past 1,5 years, where a substantial part belonged to the content marketing projects and influencer campaigns. Including the B2C product - https://www.eatsandretreats.com/
I was leading two major clients - LG Electronics and O’STIN, which involved project management, client communication, generation of creative ideas, analytics, and management of content creators.
I was leading over 7 projects for B2C (mostly FMCG) - social media project management and media strategy.
Podcast show where we feature the key industry leaders sharing insights about ESG, sustainable finance, and green economy. Available in audio, text, and video formats. Exists since September 2019.
Focused on SEO, Google Analytics, Storytelling
Strategic marketing, brand management, etc.
International economics and politics, Spanish language
Passed the GA Individual Certification test
Executive program: Digital Analytics
Certified by HubSpot
I had a good call with Margarita about SEO tools and Email Marketing. She patiently showed me around the SEMRUSH tool and its Local SEO features before we chatted about Email marketing and GDPR for a startup.
A fantastic session that changed my perspective completely. I've gone back to the drawing board but it's well worth it as I now have some really important factors to consider thanks to Margarita! Well worth speaking to her.
Margarita gave me an understanding of how specific my email marketing and marketing automation plan should be. She helped me understand the importance of mapping out our content strategy and how it fits into each of our funnels. She mentioned "usually what is most difficult works best" - Thanks Margarita, back to the drawing boards.
I had a great call w/ Margarita. She provided some great insights around conversion optimization and content strategy. I've got a long list of actionable strategies to implement to drive better results for our SaaS. If you have a chance to speak to her I definitely recommend you do! Thanks, Margarita!
Hands down of my best GM sessions and one of my most favorite mentors! Margarita is incredible. She listens and had a real conversation with me, we brainstormed together. I feel like I learned how to solve a huge problem related to communicating the value proposition of our product. She also emphasized with the users suggesting potential roadblocks for them to get the value from the product and so so much more!! What a fabulous personality also. If I had her as a personal friend, she'd be one of my best friends for sure haha. :)
Margarita was fantastic to speak with! Very knowledgeable and able to provide insightful recommendations and thoughts :)
Margarita is a real professional and an amazing person! Highly recommended! 5 stars!
Margarita was a pleasure to speak with and provided some great insights. I look forward to connecting with her again to discuss some changes that I will be making based on her recommendations
Margarita rules! I really enjoyed the call. I set a personal goal to book one call per week with a mentor as a sort of "curiosity call", with the point being to have an open-ended chat about specific growth topics. My curiosity call with Margarita was great, and helped me focus on what exactly I am trying to accomplish with my freelance practice. Thank you Margarita!!
This was my second session with Margarita, another super knowledgable and insightful conversation. I feel very comfortable asking her specific questions as I embark on my own content journey. Thank you :)
This is the second time Margarita has helped me. Another good experience. Don't hesitate to reach out.
Margarita is a guru and truly knowledgeable. She shared her experience and insights very generously, and provided valuable advice on implementation strategies and campaign goals. She is awesome and I am glad we had the chat. Thank you Margarita for your time!
I wanted to connect with Margarita because of all the mentors on this site, I believe her situation and experiences were the closest to mine. In our intro call (since it was also my first time using GM), I got a really nice overview on how everything here works, and Margarita was super knowledgable and helpful. I have too many questions so I'll definitely be chatting again!
Margarita was very fun and a pleasure to get practical with. We took pages and combined them into a landing page, wherein we discovered new opportunities and gaps in messaging. I’m excited to see the results!
Margarita was lovely. Good listener and easy to communicate with. Provided some useful insights, tools and knowledge from her work experiences. Glad we had our talk and will be reaching out in the future to follow-up.
Margarita is truly informed about the topics of SEO and content building. She was clear about how content must be implemented in the right manner to make the most out of it. She shared with me valuable advice on how to do that and also some relevant content that will help throughout my current SEO project. Thank you Margarita for your time.
Had a great chat with Margarita. Very knowledgeable and experienced, and a great resource to bounce ideas off!
Provided a few high-level ideas for content marketing and email marketing.
Thank you, Margarita, for a fruitful call :)
Awesome session with Margarita, gave me a very good intro about latest trends on content marketing vs SEO and provided useful examples, cases, and even hopped into a specific case we were working on!
Margarita is very patient in answering all the little things that you might not find on the internet. Had a very good session. Thanks, Margarita.
Margarita was great. She asked me a lot of questions beforehand to help us get the most of our session. She was helpful with providing some frameworks I can take to unlock my thinking.