Marcus Svensson
Hustler and Growth Marketer , Head of Growth @ Albacross
Bio
Currently working as Head of Growth at Albacross, started as the only person in our growth team to manage 5 people, from few users to over 20.000+ today. Know my fair share of growth marketing in SaaS, especially for SME.
Expertise
Content marketing
Content marketing is definitely on of the most powerful tool to leverage your business, bootstrapped or not. But also one of the most common way companies doing it all wrong, research, quality and planning is key to any success.
Conversion rate optimisation
You can drive as much traffic you want, if you have no clue how to convert it, its just waste of resources. CRO is essential part of Growth of your company.
Growth marketing
Leading cross-functional team at Albacross, the closer marketing and product work, the more efficient and great outcome of your test you will see. Writing about "Growth Hacking" and Growth Marketing from time to time.
Technology and tools
Ive tried well over 100+ tools related to marketing / sales / analytics, love to try new things. Set up the right tool stack for several SaaS companies who works with SME customers.
Toolkit
ActiveCampaign
11 years of experienceHuge fan of Active Campaign! Working like a charm for Marketing Automation, using it today with several of our top lead generation experiment, qualifying them and send straight over sales crm.