Hustler and Growth Marketer , Head of Growth @ Albacross
Leading cross-functional team at Albacross, the closer marketing and product work, the more efficient and great outcome of your test you will see. Writing about "Growth Hacking" and Growth Marketing from time to time.
You can drive as much traffic you want, if you have no clue how to convert it, its just waste of resources. CRO is essential part of Growth of your company.
Content marketing is definitely on of the most powerful tool to leverage your business, bootstrapped or not. But also one of the most common way companies doing it all wrong, research, quality and planning is key to any success.
Ive tried well over 100+ tools related to marketing / sales / analytics, love to try new things. Set up the right tool stack for several SaaS companies who works with SME customers.
Huge fan of Active Campaign! Working like a charm for Marketing Automation, using it today with several of our top lead generation experiment, qualifying them and send straight over sales crm.
We had a great call about Facebook retargeting ads using custom audiences. It was great to hear from another head of growth what's working and what's not working. I definitely recommend anyone in a growth role working in SaaS to book a call with Marcus. Great guy and super friendly.