Lukas Hertig

18+ Years Global Software & SaaS || Strategy, Sales, Marketing and Growth - 166M$+ ARR

Schindellegi, Switzerland (+01:00 UTC)German, Englishfrom Basel, Switzerland
Free
15min30min60min
Available
15
Sessions
4.97
Rating
Expertise
Product Management

Having managed, launched and even killed multiple products in my life, I'm happy to share my experience on how to do it. And how to avoid making the same mistakes again and again.


Growth Hacking

I seen growth hacking not only using some online tricks but also by building partnerships with super large companies and attach yourself to their brands. The combination of both is usually the secret sauce for success. :-)


Mindset Coaching

I have run through multiple challenges in my life from almost burnout to having had multiple mentors and coaches. Happy to share my experience and help you to avoid making the same mistakes.


Product Market Fit

I have created, analyzed and managed many projects and new value propositions over the years. Happy to support you how you can think big, start small and scale fast.


Advice on Funding

I have a strong network of contacts to introduce you to both, other advisors as well as investors. Also happy to review pitch decks and give feedback based on my experience with both, the corporate as well as the startup world.


Technology and Tools

Have implemented and tested many of the available tools on the market (and continue to do so). For both, b2b content marketing based approaches or complete online sales funnels.


Mentor Toolkit
Hootsuite
over 7 years of experience

I've used hootsuite mostly in the corporate world. It's a great tool for larger companies but I think often overkill for smaller companies and startups. But in the end, it depends on your use caase.

Buffer
over 7 years of experience

I've used buffer since its early days. Buffer was the first solution that was able to properly manage social media in a more automated way. Buffer is my standard tool for this purpose.

Hotjar
over 6 years of experience

I've used Hotjar for many projects, mostly websites and some SaaS apps to evaluate user behavior. And then optimize the website or SaaS app to reach better conversions and a better UX.

LinkedIn
over 20 years of experience

I've done LinkedIn ads and Linkedin automation (with tools such as phantombuster) for several projects. LinkedIn is probably the most interesting platform today (2019), both in terms of organic reach and paid ads. I've also developed my own set of principles on how I combine physical networking with digital networking over linkedin.

Facebook
over 10 years of experience

I've done organic as well as paid facebook for ages. The platform has improved and evolved tremendously over the years. Today I would call it an enterprise solution for ads on multiple channels. It requires a lot of testing to find successful channels that actually work/convert.

Adwords
over 19 years of experience

I've done Google Adwords for many years and multiple projects. The platform has evolved over the years tremendously. The most interesting thing currently is probably youtube ads based on what people search on Google.

BuySellAds
over 7 years of experience

I've used both, AdRoll and BuySellAds in terms of doing cross channel retargeting. Both platforms have its advantages and disadvantages, but depends on what works for your case.

Adroll
over 6 years of experience

I've used both, AdRoll and BuySellAds in terms of doing cross channel retargeting. Both platforms have its advantages and disadvantages, but depends on what works for your case.

Intercom
over 5 years of experience

I've worked with multiple startups that used intercom as their main interaction tool for communicating with customers as well as drive interactions during the sales funnel. Intercom is a great tool but has its price..

ManyChat
over 4 years of experience

I've implemented many flows using ManyChat and facebook messenger, mostly as part of online sales funnels in the ecommerce space. ManyChat is my favorite tools for chatbots.

Trello
over 6 years of experience

Trello is usually my go-to tool for both, small startup projects and/or personal projects. However, if a project gets bigger, trello can become cluttered quickly. So it highly depends on your use case.

JIRA
over 12 years of experience

We have been using Jira mostly in the software development environment. If Asana, Wrike or Trello are not enough, Jira is the right tool to use, especially for development.

Asana
over 5 years of experience

Asana in the early days was missing a lot of functionality. However, today (in 2019), it is a mature solution to manage your projects. I've used it both, in the corporate world as well as startup world.

ClickFunnels
over 4 years of experience

I have implemented clickfunnels multiple times for so-called online sales funnels. I'm however not fully sure if it performs well on a global scale as well as for SEO in general (both are SEO factors that are important). I usually prefer WordPress plus WooCommerce and Cartflows and similar tools.

KeywordTool.io
over 5 years of experience

Keywordtool is a good tool to find new keywords in your niche for SEO. I however like kwfinder more, but it was not on the list of selections on this list here :)

Semrush
over 7 years of experience

One of several SEO tools I use that is important to track your competition, find new opportunities and optimize your site in general. Not my standard tool, but one of them.

Ahrefs
over 7 years of experience

One of several SEO tools I use that is important to track your competition, find new opportunities and optimize your site in general. Not my standard tool, but one of them.

Moz
over 5 years of experience

One of several SEO tools I use that is important to track your competition, find new opportunities and optimize your site in general. Not my standard tool, but one of them.

Wordpress
over 15 years of experience

WordPress is the standard go-to-solution for Website building. At Plesk, we're running over 1.4M WordPress website. It's kind of our core business in managing WordPress :)

Zapier
over 8 years of experience

I've been using Zapier in many many projects to automate the business. I would say I can't live with it anymore - it's also a standard tool that everyone needs to know in and out. And it's constantly improving in features!

Google Webmaster Tools
over 17 years of experience

Google Webmaster Tools are a standard and must use tool to get found in Google for any website. Now that Google has launched its recent Site Kit for WordPress, this became significantly easier and less time-consuming.

Google Analytics
over 17 years of experience

Google Analytics is a standard tracking tool that you use for any website. Having experience in it is a must for making sure you can optimize your website.

Google Data Studio
over 4 years of experience

I have been using Google Data Studio many times and love how it developed over time. However, today we are mostly using other tools that are sitting on top of our data lake.

Geckoboard
over 5 years of experience

We created a custom dashboard using Geckoboard a few years ago to track all our global install base of our software. We however later replaced it using our own data lake and dashboard solution.

ChartMogul
over 5 years of experience

Chartmogul is till today our go-to solution for anything regarding tracking online subscription revenues and KPIs. I have been using Chartmogul since its early days.

Salesforce
over 10 years of experience

Salesforce is a very powerful CRM that can do many other things if needed, and at additional costs. I've implemented and used salesforce mostly in the corporate world and we also implemented things like CPQ and other advanced parts.

Mailchimp
over 7 years of experience

I've used Mailchimp mostly for small projects. It's a great platform but usually, I prefer all in one solutions for larger projects. In the end it highly depends on the requirements of the project.

Hubspot
over 6 years of experience

I have used, implemented and purchased hubspot for both, the corporate world as well as for and with some startups. Hubspot is a very strong solution but may have its challenges also.

SVP Business Development
Plesk
Zurich, Switzerland
- present

After transferring the marketing team to a new VP marketing, I switched to running our most important partnerships with companies such as DigitalOcean, Linode, Amazon, Google or Microsoft Clouds and marketplaces. I also run multiple parts of the strategy of Plesk and now transferring to the group (WebPros) on where we aquired cPanel, WHMCS and other tools.

Web Hosting
SaaS
Digital Agencies
E-Commerce
VP Marketing / CMO
Plesk
Zurich, Switzerland
-

I have built up the marketing team for Plesk as a group with over 30 team members.

Web Hosting
SaaS
Digital Agencies
E-Commerce
Director Global Marketing Strategy
Parallels (now Plesk)
Zurich, Switzerland
-

I've run the global marketing strategy for Parallels at this time.

Web Hosting
SaaS
Digital Agencies
E-Commerce
Sales Director
Parallels (now Plesk)
Zurich, Switzerland
-

From 2003, I started as an account manager for the same company I'm working on still now. We had many changes in acquisitions, selling the company and as well branding changes. I have been building the sales organization for Parallels (now Plesk) for over 10 years and managed sales budgets of over 30M USD as well as teams of over 50 people.

Digital Agencies
B2B
Web Hosting
SaaS
E-Commerce
Bachelor
University of Applied Sciences Northwestern Switzerland
-

Business Information Systems

Reviews (11)
Shaikha Alothman
1 session
3 Jul 2020

Lukas was AMAZINGLY easy to speak with! Very generous with time - had amazing input/ideas on how to approach the challenge I presented him with. I found his positive energy contagious -- it's an absolute delight to speak with him. Thank you so much Lukas!

Grupo Quincena SAS
1 session
1 Jul 2020

The session with Lukas was great. He kept poking us with the right questions and had a lot of useful insights about a lot of different things. When one of his ideas was something we had already tried, he was quick to understand our findings and think of something different to try. His many years of experience really did show :) thanks for the talk!

Guillaume TAIEB
1 session
22 Jun 2020

Had a great time with Lukas. At the beginning of the talk, Lukas was asking a lot of questions to understand our situation better. We could feel that he loves entrepreneurs. It was a good brainstorming and we now have few tricks to try. Thanks again for your time Lukas and hope to have great news soon! :)

Daniel Mc Glade
1 session
22 May 2020

Lukas is one of the most experienced mentors I have spoken with and has given me a lot of very valuable insights. I definitely recommend him to any tech company looking for feedback.

Krish M
1 session
19 May 2020

Lukas was a great person to speak to. He reflected on his own personal experiences when giving us advice. We appreciated the honesty and the top tips.

Radu Benga
1 session
18 Apr 2020

I had a great discussion with Lukas. He has a really practical experience when it comes to sales, marketing and positioning on the market, keeping in mind today's crowded market. Also, it was helpful to understand how he has done things in his previous experiences. I recommend Lukas to anybody looking for advice on branding, marketing and sales growth, and also to anybody looking to better understand what business strategy is and how to implement it in practical ways.

Dale Allen
1 session
25 Jan 2020

The feedback system wouldn’t allow me to select all ratings. Anyway, great session. My business is 13 years in in the SaaS industry. Although Lukas didn’t know my market, he gave me what I believe to be great advice, to simplify things and take one step at a time. He was very accommodating, friendly, patient and professional. I will update further on this once I have tested his concepts. Overall I am very happy with the session and appreciatively Lukas’s time as we significantly overran so he could answer all my questions.

Abhishek Ekbote
1 session
6 Jan 2020

Lukas shared amazing growth tips & nailed down step by step on how to approach sales. He also shared some non-obvious growth channels that work. I would also like to thank Lukas for sharing specific growth tips tailored for our start-up.

Saket Bhushan
1 session
20 Dec 2019

It was a great pleasure talking to Lukas. Prior to call he was prepared and shared some insightful feedback regarding the product. During the call, he shared ideas that we intend to incorporate in our sales strategy. Looking forward to talk to him. Cheers!

Dima Gurucan
1 session
30 Nov 2019

Super session! super mentor ! I'm working on my company growth strategy and Lukas helps me a lot with key next mailstones. I strongly recommend to talk with Lukas for everyone who wonna make boost for their company in such areas like marketing and sales

Tomasz Braja
1 session
29 Nov 2019

My call with Lukas was very valuable! He gave me a great amount of feedback regarding my pitch deck and fundraising strategy.