Helping Mid & Late-Stage SaaS Companies Scale With Paid Ads.🚀
Have worked on hundreds of accounts for companies of varied sizes. Experienced in multiple ad platforms but have spent the most on Google (Search, Display, YouTube), Facebook/Instagram, and LinkedIn. Love testing to quickly drive key learnings and then invest in additional campaigns to scale up what's generating exquisite results. Serious about driving results? Let's chat.
Part of being a paid advertising expert means that you must also have quality funnels and landing pages to be sending traffic to, otherwise, it's a waste. Hence, I've analyzed dozens of landing pages and funnels and ran countless experiments to improve the conversion rates at different parts of the funnel - whether that is top of funnel or bottom of the funnel. Ready to increase conversion rates?
What if I told you that you have access to everything that's needed to succeed? Would you believe me? Let's chat and I can coach you on how to think in order to grow successfully. There are so many opportunities, opinions, and options. Sometimes all that's needed is to step back and think things thoroughly with someone that "gets it" and can enlighten you with a different point of view.
I have managed Google Ads with monthly budgets of over $70K and scaled it for many successful SaaS clients. Search is one of your most important customer acquisition channels as it means a high level of intent and I can help you scale it efficiently with a positive ROI.
Running successful Facebook ads for SaaS seems tricky, but why do the big companies make it seem like such an easy feat? The thing is they know what they're doing (it's not just a matter ad spend size). I've worked with many SaaS companies and have seen success on Facebook time and time again. Facebook is a place for B2B, you're marketing to people, always, not companies.
LinkedIn is great when trying to reach very specific roles. Typically this is the route I go when a client is in a very niche category or has a longer sales cycle. Helps target very granular, professional audiences.
With YouTube we've helped SaaS companies use highly granular targeting options to ensure our client’s specific message was delivered to a relevant audience within budget. For this, it's important to have a video that explains well what your SaaS company provides as a solution.
• Develop high-growth strategies for SaaS companies • Substantiate ROI & sustainable growth • Frame high converting sales funnels • Enabling SaaS companies to become market leaders while increasing MRR/ARR • Increasing SaaS subscription volume
• Optimize campaign performance against established KPIs • Track, measure and report online marketing performance • Evaluate and recommend new online marketing opportunities • Collaborate with clients and internal teams on a regular basis • Manage budgets and bids for specific clients on multiple platforms including Google AdWords, Bing Ads, and Facebook Ads • Provide constructive feedback regarding landing page performance / conversion rate optimization • Work with clients and internal stakeholders to implement new campaigns and strategies • Assist the Paid Media Manager and Director of Marketing with new builds, sales opportunities and ongoing client management • Perform traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums
• Research, build, manage, and optimize PPC/AdWords campaigns for clients • Use Google Data Studio to create visually appealing reports for external and internal use • Use Google Tag Manager to inject tags into client websites to efficiently track performance and debug • Create weekly & monthly performance reports • Analyzing data from applicable platforms to discover trends & areas for improvement • Analyzing keyword bids, day parting, device, & location targeting in AdWords to make recommendations • Developing ad copy for Text Ad campaigns, as well as Ad Extensions for AdWords • Adding negative keywords to reduce irrelevant traffic • Staying current on best practices and updates to Paid Search Advertising • Testing & optimizing PPC campaigns on AdWords & Facebook platforms • Landing page optimization
• Initiative and Creativity • Negotiate prices with Global manufacturers and suppliers • Sales Experience • Customer Service • Social Media Marketing • Adobe Photoshop Experience • Experience with Facebook Pages • Facebook/Twitter Ads and Ad Campaigns • Instagram Marketing Tactics and Strategy • Google Analytics • Google AdWords • Mailchimp Experience • PR • Magazine Interviews/Publications (Online) • Order Fulfillment • Product Procurement • Influencer Reach Out and Marketing
I'm currently building the most elite digital marketing agency for SaaS companies alongside the strongest community, SaaS AdLab, for SaaS entrepreneurs.
Also a member of the Diversity Program.
Also a member of the American Marketing Association at Arizona State University (AMAASU)
Google Analytics certified.
Google Ads certified.
Luis was very friendly, and although I had a lot more questions for the session. We got into a certain topic of Facebook advertising and dug deep. Really knowledgable of his domain, and within minutes I have taken some valuable next steps, which I have already started implementing. Thank you for your time Luis, I hope we can catch up, once I get the platform in a more stable position.
Great conversation with Luis! Very calm, patient, and friendly. Provided some critical bits of guidance about PPC strategies, will be sure to implement immediately!
Luis is really knowledgable and I walked away with tons of learnings and actionable suggestions.
Thank you Luis for your time ! You gave me advices very relevant and tangible about ads campaign : I put them into practice just after our session. Can't wait to talk about the results.
My session with Luis was fantastic. He shared very useful insights about how to successfully transition to consultancy and provided me actionable advice.
Luis is not only an incredibly talented growth hacker but also a great guy to work with! I was truly impressed but his PPC knowledge and his seemingly endless arsenal of strategies to optimize Facebook ads. Another thing that called my attention was the fact that Luis is a true giver ,always willing to contribute and going the extra mile to educate and help his clients. 👏
Luis gave great advice for me based on his experience. He cleared up a few doubts that I had and suggested a few tools and strategies. Thanks!
Luis helped me get started with Facebook Ads and told me all sorts of good tips and tricks that work specifically for B2B SaaS. I was bit overwhelmed by all the possibilities that Facebook Ads offer, but he really managed to give me a solid direction and told me what strategy I should start with. Perfect practical mentoring.
Luis is a great guy with lots of PPC experience. We had a very productive session and I hope to book another session with him once I implement all of the tactics he suggested. Highly recommend Luis if you're in SaaS.
Luis gave me great advice on podcasting and marketing. If you are looking to grow your podcast, monetize it or just get more viewers, he's definitely person to reach out to. Thanks Luis
Luis is an awesome mentor and up the top when it comes to Facebook and Instagram ads. I had a few settings I needed to tweak and we jammed on some copy angles too which helped when launching the campaign. Would HIGHLY recommend for Facebook ads and paid media strategies.
Great session with Luis. He helped me answer some tactical questions about LinkedIn ads as well as share some key tips to help me keep my CPC as low as possible. Awesome call, thanks Luis.
Fantastic chat with Luis! Super smart guy. Great holistic marketing experience. Highly recommend a chat!
Great chat with Luis, really enjoyed our conversation. Left the call with a clear idea of how to kick start Facebook campaigns within the particular context of my new role. Couldn't have asked for more.
Talked with Luis about managing a larger ($50K+) google ads campaign. He was so helpful! He talked about what process he does at his agency and provided useful information post-session as well. I will definitely reach out to him again for another meeting once I start implementing some of the frameworks he mentioned.
Luis was super awesome! We went through multiple topics, varying from how he launched 2 products oh Product Hunt and ended in the first 5 to talking about PPC best strategies practices. He gave me some good starting points in restructuring the Google Ads account and some good tips for LinkedIn. I definitely recommend him for PPC strategies and tips and actionable steps to take.
Luis was a star! He guided me through how to set up my Facebook ads. What I liked about working with Luis was that he actually showed me how to set everything up and, in the process, stopped me from making several rookie mistakes. If you book a session with Luis, you won't be disappointed.
Thank you Luis for your help reviewing my ads! Great listener to help me make sense of many moving parts.
thanks Luis. great helpfull tips to move my agency forward.
Really great chat. He is very knowledgable about Facebook ads and we looked at my numbers together.
Luis was a pleasure to talk to and opened my eyes to many different routes of advertising that I had not previously considered. Very knowledgable and friendly. A tremendous resource for your advertising needs!
Great chat, great tips! Thank you Luis!
Thanks a bunch, Luis! Really appreciate the knowledge and the direction you provided with my Google campaigns. I received lots of actionable insights for strategy and how to fix my Youtube and Display campaigns to help me feed people to my well performing search campaigns. Will book again!
My session with Luis was an incredible one. His advice is actionable and upgraded the way I do core setup for my google search campaigns. His experience and skills in paid media are very apparent. I really appreciated this session, and I know I will be booking more. 10/10!
Luis is smart, attentive and deeply experienced in SMM. He's one of the few that has mastered both LinkedIn and FB ads and really understanding B2B growth engineering with a data-driven approach. I suggest anyone looking for SMM feedback to connect with Luis.
Luis shared actionable tips from his own experience about launching on Product Hunt. He also broadened out my thinking about the application of Product Hunt. He clearly has a sharp intuition for gaining initial traction for startups/apps.
Luis is the man! He looked at what I was doing from a high strategic level as well as the Nuts and Bolts of conversion tracking. He was super responsive prior to our call and came super prepared and profession to our video call, which we were able to screen share and see what I was working on in real-time.
Great session with Luis! He was very helpful and give me great tips to implement in Linkedin and Youtube PPC campaigns from his experience with SaaS! Thanks for your great advice!
Luis helped me a lot, he is super professional with deep knowledge. Thank you for your help.