Growth Marketer and Conversion Optimization Specialist (CRO)
If you suspect that you're losing out on sales because some users just aren't seeing the value in your product, chances are I can help. I won't recommend a million strategies that you can 'test out'. Instead, I'll help you hone in on the exact issues causing users to churn, and provide insights, next steps, or recommendations to help you get more users adopting features, sticking around and seeing value in your product.
Over the last 5 years, I've worked with many SaaS & ecommerce businesses to increase their conversion rates through CRO audits, programs, and copywriting. If you're looking to improve your website, landing page, or signup flow conversion rates, I can help. I take my recommendations past 'best practices' in order to show you how to optimize them using UX strategies, research & CRO frameworks. I don't rely on opinions to guide my recommendations.
I've worked in one of the Southern Hemispheres top AdWords agencies (as stated by Google) in the PPC/Acquisition Department. I learned ahead-of-the curve PPC strategies, and am one of the few marketers who truly 'get' smart bidding. And I have the results to prove that. I've increased AdWords revenue from 40k/month to over 350k/month revenue while HALVING ad spend. I've doubled Shopping campaign results for ecommerce on new clients coming from other Agencies.
Extensive experience working in Google Analytics: Setting up goal & event tracking, filters, channels, and analyzing data to find the biggest growth opportunities.
Extensive experience in setting up automations in Activecampaign -- Whether it's connecting different systems together, designing complex, end-to-end customer journeys, and ever setting up CRMs.
[Pre-launch] Selling premium, gallery-quality canvas art that encompasses the never-ending desire to express yourself. Our art is exclusively designed by hand-picked artists.
precisepath is currently a small marketing blog and an independent conversion optimization consultancy. We specialize in helping SaaS businesses improve their visitor-to-paid conversion rates, create better user experiences, and help them gain a nice, steady boost in Monthly Recurring Revenue.
I ran full-funnel CRO programs for various SaaS, ecommerce, and sales-led businesses to optimize their acquisition and retention. The businesses I worked on ranged from multi-billion-dollar enterprises, household names, all the way down to small startups who were just starting out. Key responsibilities included: Conversion Rate Optimization (CRO) for key website pages, checkout/Signup flows & sales pages. CRO Auditing. Strategizing & executing Email, In-App & Onsite Messaging to drive acquisition, optimize onboarding, boost customer retention & referrals. During my time at Web Profits, I strategized and built end-to-end product-led customer journeys which brought in 100's of trial signups, and thousands of subscribers within 1 month of launch. I helped a company increase their paid traffic revenue from 40k/month to 350k/month, while halving their ad spend. And I helped blockchain companies successfully raise millions of dollars for their ICO's.
I helped plan & execute full-funnel inbound-marketing campaigns with a heavy focus on content & SEO. Many of my clients were leaders in their respective industries, from MedTech, Construction, Executive-level recruitment, all the way to Municipal Cleaning. I focused on generating high-quality leads without paid advertising. During my time at You & Co, across all clients, I consistently grew website traffic anywhere from 5-15% MOM, while generating leads at 3-5% of total website traffic by utilizing personalized call-to-actions and high-converting landing pages.
As a conversion strategist, SaaS businesses hire me to deliver results at every stage of their customer lifecycle. I automate product-led customer journeys to boost signups, product usage & reduce user churn. I do this by optimizing & automating customer journeys using CRO/UX strategies & Copywriting. A few things I've done: written landing page copy that helped a small FitTech SaaS acquire users at 1/4 of their target CPA. Helped sales-led business adopt free trial models. And built out onboarding strategies for early-stage startups. I've increased website conversion rates by over 524% for an innovative Fintech company, and more.
SwolHQ.com is an online fitness magazine with a focus on educating people about correct supplementation. I monetized the blog through various affiliate marketing networks. This was my break-through into digital marketing, where I rolled up my sleeves and trained myself in Wordpress management, SEO, Email, Content Marketing, and lead generation. Highlights: ✔ Grew the blog to 25,000 page visitors a month by the end of 2015. ✔ Ranked top 3 for a few high volume keywords, and top 10 for a select few other keywords.
60+ hours of Conversion Optimization training by the leading authority in CRO.
What a great call with Lucas. Not only did I receive actionable takeaways but on the call he worked on a wireframe of recommendations for our new website. I have a clear vision of what needs to be done to highlight product features and optimise product messaging for our customers. Thanks Lucas!
Really great call with Lucas! He over delivered as he had already dug into my questions before our call and produced a handy document. Lucas is a CRO expert!
Another great call with Lucas!
Lucas is extremely thorough. This was my first time talking to a brand expert. He brings a very unique perspective on how to look at my site. He helped me get into the psyche of my target audience and examine how the flow of the site should be. I recommend taking a tour of your site through Lucas's eyes to help you re-examine your marketing and brand messaging.
Lucas was really helpful in helping us understand and flesh out a better value proposition for Encharge.io He came prepared with some concrete ideas about our site layout, structure, and copy. The call was supported with a value prop spreadsheet which I'm going to use to guide me when redesigning our homepage. Highly recommend Luke if you need to help with CRO!
Lucas gave us great feedback on our website homepage. We explored the jobs to be done theory and how it could help us at PlaybookUX identify what is most important to our target demographic. Going to book another session once we make the changes on our end!
Great session! Can't wait to get working on some of these priorities and show off our progress in a follow up session next time. Thanks for your great advice on RoomSteals.com, Lucas.
Very useful for web optimisation and pivoting of the customer journey.
Had a really great call with Lucas. He was very helpful and provided a good mixture of direct actionable feedback (e.g. "rework this specific paragraph on this site in this way") combined with higher level insights and direction.
So much value dropped during this call, definitely scheduling another call with Lucas in the near future to follow up with the results! Much appreciated for your time and effort in organizing some documents for me to follow! Highly recommended mentor.
Had a great talk with Lucas about improving our sign-up flow in a mobile app. He prepared before our talk, going through the sign-up flow and gave some good observations on how to improve the flow within certain constraints. Recommended - will follow-up with him again for sure.
Lucas was very wise and helpful in his B2B Technology and SAAS specialty. I very much appreciate his wisdom and expertise. If you are looking to generate leads and already have a product market fit and take your team to the next level...Lucas is your man!
Gave a review to Limecall.com and helped with key optimization points. I went ahead and immediately did it :-)
The mentoring session I had with Lucas was definitely one of the best ones. I love to talk with experts that are clearly passionate about what they do and have a big pool of technical knowledge about the topic. We talked about conversion optimization for B2B SaaS website. He gave me lot of useful feedback and introduced me to frameworks I wasn't aware of.
Lucas conducted an audit for some of our landing pages and outlined very interesting ideas on how to improve them, in terms of design and copy. He can give you a different perspective and definitely point out changes that you might not be aware of. Thanks again Lucas for your help.
Lucas knows a lot about growth and CRO and is easy to talk to. He shared some very useful resources and insights on mapping the user journey and the growth process in general. Thanks for your time Lucas!
Both of my calls was extremely successful with Lucas so far. He always has tons of great ideas to help me grow our business. In addition to sharing SaaS best practices, he can suggest a lot of useful tools as well.
He gave us great advice to grow our business and help us to give another point of view. Thanks Lucas :)
Lucas was super helpful and was able to provide practical, actionable tips to help with my problems, in a short period of time. Thanks for your help, Lucas!
I had an amazing session with Lucas. He brings incredible strategic and hands-on experience that will help anyone grappling with queries related to digital planning, CRO, how to grow one's business digitally. Will highly recommend him.
Lucas is a smart guy who takes a methodical approach to analysing my landing page. He came up with ideas and resources to get it from 70% of the way there to 90% and ready to test driving traffic to it. Would definitely speak with him again!
Lucas provided great insight review about my eCommerce business. At the end of the session I got a 4 points to focus in order to continue my way to success.
I had a 30 min session with Lucas. He was able to identify the opportunities very quickly and gave me an educated list of what to do next. Really in the know with the latest tools to allow us to up the bar with our growth hacking and conversion issues. Worth the time. Thanks.
I can't say enough thanks to Lucas! During our call, Lucas has done a full homepage audit, providing useful tips and strategies on how we can improve in the future. He's the true conversion expert and is a fantastic marketer to talk to. I highly recommend talking to Lucas if you want to freshen up your inbound strategy.
Great session, very insightful. I was able to get a lot out of this call with Lucas. Will be scheduling more in the future!
During this call we went over my long-tail landing page strategy and did a tear down of my first prototype. In realtime during the call Lucas opened up a Google Doc and started creating a semantic wireframe of the unfinished portion of the landing page. Totally went above and beyond what I was expecting from a simple growth mentor session.
Lucas is one heck of a professional CRO and a growth mentor. I'm so lucky to find him. He sat down 30 minutes with and told me what needs to be fixed in my copy. He did an audit of my website prior to talking to me. This was really helpful. His advice was very useful. His consultation was great. If I ever have to make my new wireframes - He'll be the first person to get the business. I'd highly recommend Lucas for such kind of mentorship. This call was worth $100/hour to me. Thanks Lucas!
Incredible specialist with a whole range of solutions. Signing up for a lot more sessions soon!