Liliana Ortiz

Performance Marketing @ Typeform | PPC | Google Ads | YouTube Ads | Inbound Marketing | Online SaaS Growth Expert

Barcelona, Spain (+01:00 UTC)English, Spanishfrom Bogotá, Colombia
Free
15min30min60min
Available
14
Sessions
5.00
Rating
Expertise
Mindset Coaching

I can help you to develop a laser focus on the kind of mindset that will enable you to understand and overcome your main objections, so to more effectively accomplish your goals and aspirations.


Marketing Automation

Automation can be applied in many ways. From PPC to Email marketing or push notifications, I can help you automate your tasks/ workflows/ or PPC campaigns so you can have more time to focus on strategies that deliver high return.


PPC Strategies

Specialized in PPC for B2C & B2B business. I've created & delivered a large number of Paid Search strategies, helping customers and companies to increase sales and ROI while also lowering the cost per acquisition. Expert in: - Creating National and International PPC strategies - Planning and implementing PPC campaigns and strategies from scratch - Search, Display, YouTube Ads, Retargeting, Universal App Campaigns


Mentor Toolkit
Instapages
over 1 year of experience

Instapage allows you to build landing pages for your online marketing and promotion campaigns very easily. I can help you setup high-converting Landing Pages that will turn your prospects into subscribers and buyers. I can show you how to create the following: - Optin Pages (Squeeze Pages) - Sales Pages - Upsell and Downsell Pages - Webinar Pages - Thank You Pages

Semrush
over 2 years of experience

SEMrush is a best-paid SEO device that is useful for doing keyword research to contender investigation to site reviews. You can also use it to spy on your competitors paid strategies. Let's see together how you can differentiate from your competitors and what keywords you may potentially be missing and fix it.

Adwords
over 3 years of experience

Google Ads allows you to have at your disposal the first positions of the page on Google to make your company or website known. This way you can obtain an incomparable competitive advantage. Google Ads campaigns are the most profitable in the advertising industry and you will only pay for the results obtained . It's a practically perfect system and I'm sure it with my 3 years of experience using Google ads I can help you set and optimize successfully all your paid search & display campaigns.

Hotjar
over 2 years of experience

With Hotjar you can see how visitors are really using your website. I have been using this tool since 2017 so I can help you set up your Hotjar account and analyze recordings, heatmaps & collect user feedback to turn more visitors into customers.

Google Analytics
over 5 years of experience

With Google Analytics set up correctly, you can document insights and make data-driven decision to grow your business. I have been using Google Analytics for more than 4 years, so I can help you: Analyze Real Time Reports Analyze Audience Reports Analyze Acquisition Reports Analyze Behaviour Reports Deep Dive Into Data with Dimensions & Segments.... and many more things. Let's connect and see how can I help you using GA in favor of your business Track Marketing Campaigns with Campaign Tagging

Bing
over 3 years of experience

I have used Bing since the last 3 years across different companies and verticals: (B2C, B2B, SaaS..) and I can say Google totally dominates the search and paid advertising channels, guess this is the sole reason why most of us often overlook Bing. However, Bing has a reach 33 Percent of U.S. Consumers, less competition and easy set up. If you are looking to take your ads to the next level with Bing, we should talk!

Google Data Studio
over 2 years of experience

I have been using Google Data studio since 2017, and I can say Wow! - Hands up to Google for creating a free data visualization tool. There are a bunch of popular and advance BI tool available, however, Google data studio is gaining popularity at top speed. I can help you how to create custom & automated reports using Google Data Studio.

Performance Marketer
Typeform
Barcelona, Spain
- present

At Typeform, myr goal is simple: help businesses solve everyday jobs with next-gen forms & Make every interaction count! In the Paid Marketing team, I focus on: 1. Nail CPA and monthly conversion goals aligned with the Performance Marketing team’s growth targets. 2. Experiment constantly to optimize conversion funnels and increase the main KPI's 3. Optimize and monitor key metrics (CPA, CAC, LTV). 4. Create acquisition strategies for assigned use-cases based on KPIs and main business objectives 5. Analyze data on a regular basis, report and identify improvements. 6. Build, maintain, and scale our paid search campaigns across GoogleAds, YouTube & GDN. Among others

B2C
Startups
SaaS
B2B
Online Performance Marketing Manager
Lodgify
Barcelona, Spain
-

My goal at Lodgify SaaS was to grow lead & customer acquisition through different paid channels (Google Adwords (Google Ads), YouTube Ads, Facebook, Bing, Gartner, Linkedin). Accountable for growth targets and marketing budgets. Reporting to the COO weekly on all major metrics. My responsibilities included but were not limited to: 1. Leading the SEM Channel within the Marketing organization (managing different advertising platforms; Google Adwords, Bing Ads, Facebook, Linkedin, Gartner) 2. Create and implement strategies to enable Lodgify to meet acquisition targets across the SEM Channels 3. Creating, expanding & optimizing campaigns in multiple languages and regions (english, spanish, french, italian) 4. Creating lifecycles within Hubspot to make leads to move towards the end of the funnel 5. Combined the Inbound Methodology imparted by Hubspot + Performance Marketing (SEM, SMO) 6. Running tests using (Optimizely, Hotjar, Hubspot), collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI, ROAS, CPA, CPL, CAC in all paid search/ paid social campaigns Among others.

Startups
SaaS
B2B
Online Performance Marketing Manager
Ding
Dublin, Ireland
-

My remit covered the Online Marketing operation, with responsibility to deliver the direct customer acquisition strategy across all Online Channels (PPC, SEM, ASO, SEO, Mobile, Affiliates and RAF). Accountable for growth targets and marketing budgets. Some of my duties included: 1. Managing the Digital Marketing team 2. Overseeing a $2.5 million dollar annual budget 3. Creating and implementing strategies and roadmaps to enable Ding to meet acquisition targets across all digital channels 4. Leading the SEM Channel within the Marketing organization Among others.

B2C
Startups
E-Commerce
Online Marketing Campaigns Specialist
Ding
Dublin, Ireland
-

As an Online Communications Specialist my focus was to increase customer retention through the implementation of different strategies across multiple channels: email, push, facebook, Google adwords & twitter. I was also in charge of the Analysis of Promotional campaings, email tests and push tests.

B2C
Startups
E-Commerce
Customer Analytics Executive
Ding
Dublin, Ireland
-

I worked with the Online Marketing, Brand and New Product Development teams to provide them with answers and solutions to questions surrounding consumer behaviors, market trends, website improvements and marketing strategies. I reported directly to the Head of Online Operations and Customer Analytics Manager. I also worked on different projects reporting directly to the CEO.

B2C
Startups
E-Commerce
CoFounder and Marketing Manager
I Love Trendy
Bogota, Colombia
-

I created a Facebook community for Colombian women passionate about fashion and therefore, decided to start my own online store, selling clothes, shoes and accessories for women between 18 and 35 years. I was mainly focused on all the social media and marketing activities such as: -Content creation for Facebook community, twitter and Wordpress blog - Management of the CMS (Prestashop) - Paid Search Campaigns (Google) and email marketing - Facebook paid campaigns - Market Research within the Colombian territory with the aim to generate new sales and increase brand awareness.

Retail
B2C
Startups
E-Commerce
New Product Feasibility Analysis
Ding
Dublin, Ireland
Sep 2013 -

Conducting research and analysis on the feasibility of a potential new product offering

B2CStartupsE-Commerce
Qualitative understanding of Ding customers
Ding
Dublin, Ireland
Dec 2013 -

Using different qualitatives research methods, I created a database with relevant and important information regarding customer behaviours, trends, and motivational factors for buying on ding*.com.

B2CStartupsE-Commerce
Offline Affiliate program
Ding
Dublin, Ireland
Jul 2014 -

Conversion of offline customers to online through an Affiliate Marketing Program

B2CStartupsE-Commerce
International Trade & Marketing
Xaveriana School
-

Degree in International Trade & Marketing.

Higher Diploma in Science in Data Analytics
National College of Ireland
-

This degree equipped me to enter the world of data analytics. It gave me the technical skills in areas like statistics, programming, database management and web mining in addition to business skills such as communication.

Cleaning Data in R
DataCamp

Importing and cleaning data in R

Digital Marketing
IAB Spain

Digital Marketing Course

Reviews (7)
David Bui
1 session
21 Sep 2019

Was a pleasure to have meet Liliana. In just 30 minutes we were able to dissect some key areas to focus on for my Adwords campaign. She pretty much provided a health checklist of areas that I should dive in to in order to lean up my conversion trackings. Communication was delivered consistently up until the meeting time. Can see that she is passionate and loves what she does!

Grupo Quincena SAS
2 sessions
29 Aug 2019

The session with Liliana was totally valuable! She was very kind and immediately understood the points where I needed to optimize in my campaigns and gave me very good ideas to start implementing in my PPC Strategies.

Daniel Aguilar
1 session
12 Aug 2019

After the first call with Liliana, I can say she's a TOP PPC expert. In the 30 mins we had, Lili was able to identify the main problems I was having in my campaigns and propose practical solutions to optimize them and move forward. She has a great vision when it comes to paid advertising, and you can see that right after you start talking to her... so I highly recommend her!!! :)

Saket Bhushan
1 session
7 Aug 2019

Liliana helped me a lot with fine tuning my PPC Strategies. She was very patient, friendly, and addressed all my queries with insights she has collected over time.

Foti Panagiotakopoulos
1 session
5 Aug 2019

Had a great call with Liliana about a variety of things from PPC, to fundraising vs. bootstrapping, to product management! Liliana is a super capable full stack marketer and is a great listener too. Highly recommended.

Matthew Henshall
1 session
18 Jul 2019

It was an absolute pleasure meeting Liliana, she very quickly understood exactly what our current state of affairs was and she was able to give the most relevant advice as well as a personal touch to assist with our next steps - Thank you Liliana!

Aazar Ali Shad
1 session
18 Jul 2019

Great session - Complete value for money. If I had a huge budget, I would have given her my money to work on my Google Ads. I had 9 pointers that I couldn't get from Google search and reading. Plus, she was nice and super helpful!