Lavinia Franzetti

I am currently Chief Marketing Officer at Lookiero, the biggest European online personal shopping platform. Previously, I was Director of Growth at Gousto, a unicorn meal-kit in the UK. Gousto was on a mission to change how people shop, cook and eat their dinners by providing a super convenient, sustainable but moreover exciting alternative. I've been sitting on management and leadership teams for 6 years now and I've been lucky to always be surrounded by the smartest people I ever met, yet the most humble, hard-working, and supporting. I qualified as a Life and Executive coach at the Co-Active School. I hope I can help you with challenges and opportunities you may be facing across Marketing / Product / Strategy / Culture / Organisational Structures and of course, personal growth! I'm Italian, I've got a cheeky red fox lab puppy, I love travelling, especially in South America and Asia and find purpose and joy in discovery and connections.

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  Building a team

  Led high performing teams for the past 10 years of my career. Enjoy finding talent and developing / stretching them! I've studied coaching and have been mentor of many people outside my direct team.

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  Go to market strategy

  1/ Product-Market fit 2/ Strategic roadmap planning (both tech and proposition) 3/ Financial sizing of opportunities 4/ Acquisition planning 5/ Campaign and media planning 6/ Internal processes for executing GTM

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  Growth marketing

  As a Growth Tribe lead at Gousto and consultant for Growth at Lookiero, I oversee and guide the work of a 60+ people team made up by engineers, marketeers, researchers, data and financial analysts, data scientist.

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  Mindset coaching

  1/ Self-leadership: purpose discovery 2/ Impact and effectiveness coaching 3/ Authentic style and preferences 4/ Compassionate self-awareness 5/ Actionable transformation plan

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  Venting frustration

  Why not? Frustration is a feeling part of anyone's life. You can't ignore it, but try breaking it down, negotiate with it and find a sustainable way to co-live with it! It's a fun journey :)