Kosta Panagoulias

Co-founder of Web4Realty. Not your typical SaaS founder 💯

Toronto, Canada (-05:00 UTC)Englishfrom Toronto, Canada
Outbound Marketing

Most people I speak to nowadays get too fancy when it comes to sales. They automatically jump into paid ads and running campaigns, only to see their money go down the drain with no new sales. Old school outbound sales still work. I personally closed the first 700-1000 customers for my company through cold calling and outbound email marketing. Outbound works!

Mindset Coaching

Often times, the only thing stopping you from growing, are your own limitations in your head. Getting someone with an unfiltered view to brainstorm with, usually leads to some big "AHA" moments. These small conversations can help change the trajectory of your business.

Customer Success

The most important yet overlooked department in a company, is customer support. Similarly, the most important metric in the longevity of a SaaS business is churn. Some of the best ways to improve churn is to fine-tine your customer success processes. I have spent several years testing and fine-tuning several strategies that improve customer success, keep clients happy, and help keep churn low.

Venting Frustration

Something I wish I did more of when growing my business, was bounce ideas off other people with experience. I've mentored and advised hundreds of entrepreneurs and startups about general business advise and direction. Sometimes, a fresh unbiased perspective is what it takes to get past any current hurdles and continue on your path to growth. I grew a company with no tech-knowledge, and no experience into a successful, turnkey SaaS. Believe me, I've been through it.


My company is 100% revenue-financed, meaning we've never taken a single dime from anyone. Maintaining a lean and disciplined ideology is what helped our company become profitable and cash flow positive, very early on. Keeping organized and accurate books and financial metrics is vital in any business, especially a startup.

Mentor Toolkit
over 7 years of experience

Buffer is a social media management tool. It allows you to manage all of your social accounts in one interface, analyze performance, and schedule your posts.

over 6 years of experience

Adroll allows you to create retargeting campaigns. Retargeting is a very effective marketing strategy that can yield great returns when done correctly.

over 7 years of experience

Intercom is a communication app that allows you to engage with your users in a very meaningful and impactful way. Extremely useful for any SaaS company.

over 6 years of experience

Trello is a product management tool that allows you to track progress on tasks in a visually appealing way. It's very customizable and has an endless amount of use cases.

over 4 years of experience

Customer.io allows you to send automated communication to your users and contacts. You can segment your contacts how you wish, and send triggered messaging based on events that you assign.

over 8 years of experience

Dropbox allows you to store, access and manage your files from any computer or mobile device. A great app to keep your team organized. Especially useful remote companies!

over 4 years of experience

Mixpanel is an app that allows you to get deep insights and analytics into what your users are doing in your app. This is a very useful tool for SaaS companies in particular.

over 6 years of experience

Every single business requires a CRM to manage contacts, leads, and clients. Salesforce is a very dynamic, customizable and extensive CRM with many capabilities.

over 7 years of experience

Mailchimp is a simple and easy email marketing platform. It's a great way to build subscriber lists, creating email newsletters, automated campaigns, A/B testing, and much more. Best of all, It's free!

Co-founder of Web4Realty
Remote, Canada
- present

Since our launch in 2010, my partner and I bootstrapped our SaaS out of my parents basement, into 20+ full-time team members (and growing) in eight countries. We're 100% revenue-financed, and recently became a fully remote and distributed team. I helped grow and develop every facet of the company, from finance, sales, marketing, customer support, customer success, and services. I know what it takes to build and grow departments in a lean, affordable, and efficient manner with scalability in mind.

Founder Views
Founder Views
Remote, Canada
Mar 2018 - present

I host a weekly podcast, where I document my business journey. I talk about things I'm currently going through, thinking about, or just find interesting. From time to time, I also bring on other founders and successful people in SaaS to talk shop. Founder View is one of the top-rated SaaS podcasts, and has been downloaded over 10,000x in 30+ countries around the globe.

Bachelor of Commerce
Ryerson University

Major in Accounting; Minor in Finance

My best written content
Reviews (62)
Tam Nguyen
1 session
11 Sep 2020

Kosta inspires and motivates me to keep going with my ideas and make it happen. He also helps me to confirm some of my concerns and what I could do further to expand my idea. Very inspiring :)

Kevin Martin
1 session
8 Sep 2020

Kosta was very knowledgeable. He provided me with strategies that worked for him and I believe because I am bootstrapping my company as well will be effective for me. He is friendly and really took an interest to my startup. The help he provided was priceless. Looking forward to speaking with him again in the future.

Moritz Lang
1 session
4 Sep 2020

Had a great chat with Kostas about starting my own business and how to go about it, which mindset to adopt and what to do. He was able to give me real examples of his own experiences that applied to my situation. I liked that he's very down-to-earth, knowledgeable and friendly

Ani Mercedes
1 session
14 Aug 2020

Kosta's insights were direct, grounded in truth that helped me flip my mindset and get out of my own way.

Marty Cornish
1 session
14 Aug 2020

Kosta is awesome. Highly recommended. Our conversation was a great collaboration. He understood our product and market very quickly, and together we came up with some action items that are easily testable in the next week or so.

Geoff Lilienfeld
1 session
11 Aug 2020

Super helpful! Thank you!

Austin Ollar
1 session
9 Aug 2020

Kosta was really helpful for us in getting a better understanding of the beginnings of entrepreneurship. Thanks for the help!

Deborah Sharpe
1 session
7 Aug 2020

Kosta helped me enormously with an issue I had about an equity split by making 1 small suggestion. Additionally he helped me with other questions .. but this one was a hurdle we were unable to get over.

Dom Scara
1 session
6 Aug 2020

Thank you Kosta!

Ashok Kola
2 sessions
5 Aug 2020

Great session as always.

Sammy James
1 session
31 Jul 2020

Kosta was great to speak to. He listened and understood the situation quickly and provided sagacious advice and direction. He has a proven track record to draw from. I am going to speak to him again soon. Highly recommended! Thanks again for your time Kosta.

Edgar W
1 session
23 Jul 2020

Kosta was absolutely fantastic. He's had founding experiences in the trenches and knows the right mindset to power through them. Some fantastic insights on competition, thinking about markets, and execution. Great motivation boost after this call.

Guillaume TAIEB
1 session
14 Jul 2020

Great call with Kosta! As we both have the same clients (realtors), it was very interesting to exchange on the way to approach them. If you need some help with an outbound marketing strategy, Kosta is definitely the person to speak to!

Jordan Baker
1 session
10 May 2020

Really enjoyed speaking with Kosta. His enthusiastic spirit helped turn around the overwhelm I was feeling. He shared some great ideas for my company around outbound market strategy and techniques. Thank you!

sarah beardmore
1 session
7 May 2020

Kosta was super helpful and raised some really important points that I was able to take onboard. It’s awesome to know I was speaking to someone who managed to bootstrap a very successful SAAS company. That knowledge is priceless. Thanks Kosta.

Rob Quatela
1 session
30 Apr 2020

Kosta has a ton of experience, and it definitely showed. He gave me some great ideas to begin filling our sales pipeline to grow our business.

Evgeny Korolev
1 session
30 Apr 2020

Kosta gave me a scheme of building outbound marketing for 2 companies I work with. He showed a way how to do it more effective and helped to change my point of view about this marketing approach

Ali Alshehri
1 session
28 Apr 2020

Honestly, things got stuck in my mind with the SAAS I am building, talking to Kosta, who have been in my shoes before, cleared my next move and cleared my vision forward!!, Thanks Kosat,

Kyle Cureau
1 session
1 Apr 2020

Kosta knows the essence of marketing at heart

Spyros Tsoukalas
1 session
27 Feb 2020

Great discussion, very inspirational and to-the-point. Kosta gave me some new angles to approach the issues I'm facing, and inspired me to keep pushing my boundaries. I highly suggest him!

Fraser Millband
1 session
14 Feb 2020

Really appreciate the time Kosta took to discuss things with me. He had a much different perspective that made a lot of sense. I'm going to implement the changes he suggested.

Ashok Kola
2 sessions
13 Feb 2020

Humble. Kind. Had some very valuable insights.

Adam Levy
1 session
27 Jan 2020

I found the time to be really well-spent and I'm glad I chose to reach out to Kosta. He was very supportive and enthusiastic but also had some specific suggestions and ideas on approaches. I'm looking forward to continuing to speak with Kosta going forward.

Hector Hughes
1 session
23 Jan 2020

Kosta's a great guy! Had a really useful chat, covering starting a business, podcasting and mindset. Such a nice guy and has had some pretty amazing experience. I'd definitely recommend a call!

Radu Benga
1 session
16 Jan 2020

I had a great talk with Kosta, about things like building a remote team, how to start a company and about some of the things that he went through in the early stages of building his startup, and about doing sales for a startup in the early stages.

Tomasz Braja
1 session
15 Jan 2020

Kosta is a great person with tremendous experience as a startup founder. Our discussion was helpful and very inspiring.

1 session
27 Dec 2019

Kosta was a great listener and able to zero in on exactly what I need to work on to achieve my long-term business goals. He is also personable and I felt comfortable speaking with him. I highly recommend him as a mentor, especially for SaaS bootstrapping!

Liv Wu
1 session
18 Dec 2019

Kosta was very candid and generous in sharing his knowledge and experience, thank you!

1 session
3 Dec 2019

I had a 30-minute call with Kosta in which we talked about the technical and marketing stuff of building, launching and growing a podcast. It was super helpful as I was able to learn all the lessons he has gained from running the two podcasts he has been running for the last years, in just half an hour.

Paul Prudden
1 session
28 Nov 2019

On point! When asked 'What would you do if you were in my situation', Kosta had extremely solid advance, particularly understanding the bootstrapping situation. A pleasure to talk to and get specific actionable next step advice!

Benjamin Liger
1 session
21 Nov 2019

Kosta was a great sounding board when I was running him through some monetisation ideas for my website. He offered the more specific path of getting to where I want to be which is exactly what I was after. Looking forward to catching up with him again.

Kartik Sharma
1 session
19 Nov 2019

It was an amazing call with kosta, he has a really refined and unorthodox point of a view on a lot of things which i liked. His suggestions will be really crucial! :)

Edward Babbage
1 session
5 Nov 2019

I really enjoyed my call with Kosta. It was helpful and inspiring to talk to somebody who's been in the trenches building a profitable SaaS company. He friendly, knowledgeable, and caring.

Stephanie Houng
1 session
4 Nov 2019

Kosta had some really insightful tidbits about scaling a startup with just b2b calls. He also was very generous about staying updated on my progress and giving me feedback on my call/email marketing scripts. I'm looking forward to staying in touch with Kosta.

Tyrel Johnson
1 session
31 Oct 2019

I really appreciated Kosta's insights and tactics for growing my business. He got straight to the point, and explained why sales is such an important skill for a founder to develop. It goes hand in hand with growth. I highly recommend speaking with Kosta if you need help with growth.

Ayhan K. Isaacs
1 session
18 Oct 2019

Kosta is super knowledgeable within the growth space. We spoke about outbound and new channels to explore in the B2C space. Really enjoyed speaking with him!

Vito Margiotta
1 session
18 Oct 2019

It has been great to get to know Kosta and to ask him suggestion regarding out outbound process. Wonderful vibes, and hope this to be the first of many conversations. Thanks again!

Memberstack Team
1 session
10 Oct 2019

My partner and I had an excellent chat with Kosta. He gave clear and actionable advice that was focused on moving the needle. Great chat!

George Avgenakis
1 session
27 Sep 2019

Kostas was an excellent mentor! Really great insights!

Abhishek Ekbote
1 session
26 Sep 2019

Loved speaking with Kosta! He gave us great ideas on how to start selling it to our audience and what channels to use. He was very patient in answering my questions and helped me strategize my marketing outreach. It was really great connecting with him :)

Trevor Sullivan
1 session
13 Sep 2019

Kosta helped me come up with ideas to work on my biggest client. He was very calm spoken and easy to follow. He has almost 10 years working on his remote business and it shows. If you need insights into the modern global business landscape you should book a session with him.

peter elias
1 session
7 Sep 2019

outstanding experience

Matthew Henshall
2 sessions
5 Sep 2019

Kosta is a brilliant mentor, everytime I meet with him he has a brilliant way of cutting through the noise, taking the time to understand our problem and then leaning on his experience to point us in the right direction. Ultimately saving us a huge amount of time and giving us a higher chance of success - thank you Kosta!

Stan van Workum
1 session
31 Aug 2019

Absolutely great conversation, helping me understand a few critical things to keep in mind for bootstrapping our SaaS business.

Anja Jeftovic
1 session
21 Aug 2019

It was a great chat with Kosta. He shared some interesting insights. Kosta was prepared for the meeting and addressed all my questions.

Thomas Raef
1 session
19 Aug 2019

My session with Kosta was phenomenal! He has incredible insight and knowledge. He really thinks "outside the box" and considers all possibilities. His concept of "Don't have a plan B" really struck a chord with me. I fully enjoyed my online consultation with him and will book more in the future. Definitely give this guy some time - you'll get a lot of his experience and knowledge.

Saket Bhushan
1 session
12 Aug 2019

Kosta listened to me patiently, what separates him from others is the fact that he has himself bootstrapped and scaled his business. His questions and advice are to the point. He is willing to help founders and has an overall optimistic and encouraging tone. Look forward to learning from him.

Jan Kuzel
1 session
11 Jul 2019

Kosta helped me review marketing strategy for my SaaS company and opened my eyes to new possibilities I didn't think of before.

Tarik Qahawish
1 session
8 Jul 2019

Kosta is one of those mentors that would ask all the right questions, listen attentively and then give you the advice that you need in one sentence. Thank you Kosta for helping me identify the bottle neck in my outbound sales method.

2 sessions
19 Jun 2019

The mentoring session with Kosta was one of the best ones I ever had. I really appreciated his talk with his rich experience with his B2B SaaS service. He gave me lot of useful feedback and he will be a test user for our new product which will be launched soon!

Maithili Sagar
1 session
30 May 2019

I enjoyed speaking to Kosta. He gave me some specific tips that will help me launch my beta and focus on the right things (sales!). I will stay in touch with him and keep him posted on my beta launch.

Maithili Sagar
1 session
29 May 2019

I enjoyed speaking to Kosta. He gave me some specific tips that will help me launch my beta and focus on the right things (sales!). I will stay in touch with him and keep him posted on my beta launch.

Lucas Mondora 💰
1 session
14 May 2019

Had a great talk with Kosta — I came to him for some insights around an acquisition marketing campaign that I was building out, but was having some second thoughts on. He gave me lots of clarity and some valuable insights that could have only come from an objective, 3rd party perspective. Really helpful speaking to him!

Kirk Deis
1 session
7 Mar 2019

Kosta is friendly, patient, and understood our marketing goals for our new Saas. He offered a unique approach to get the word out about it - traditional sales - which I thought was brilliant. He had valid ideas and mentioned some data to look into that approach. He was very easy to talk with and said I could reach out whenever to share our progress. If you get the chance to bounce ideas around with him, I recommend it.

Jeff Gates
1 session
5 Mar 2019

Kosta helped me with suggestions for retention (1) Better target audience in sales funnel, (2) Use user events to customize emails (3) Use user events to congratulate Aha moment success (4) Tighten response times on customer support - He was very helpful, and I could recommend him.

Foti Panagiotakopoulos
1 session
2 Mar 2019

We're thinking of hiring for various remote roles and Kosta gave some awesome advice. His team is fully remote, and he has a bunch of experience in how to hire and manage a remote team without breaking your company. Many takeaways from our call. Not to mention, the last 5 minutes, where Kosta randomly dropped a nuclear bomb of an idea on something completely unrelated which could potentially have a massive impact.

Angelo Sorbello
1 session
1 Mar 2019

Kosta helped me get more clarity about my target customers and customer acquisition. He patiently replied with in-depth answers to all of my questions. Truly a fantastic conversation. Thank you, Kosta!

Lodewijk Veldhuijzen
2 sessions
28 Feb 2019

Kosta and I have had a practical conversation about the nature of entrepreneurship - if there's such a thing as going "too fancy" with tools, and the grind of getting initial customers. Prior to the conversation, I had prepared a list of topics. I thought it would be too large of a list to cover, but during the first 20 minutes of the call, we already had gone through most. A very useful conversation where he dropped some unexpected wisdom-bombs on how to keep people engaged with your organization. Much appreciated. Thanks, Kosta (Y).

Silvan Krähenbühl
1 session
2 Feb 2019

Kosta delivered really great value and amazing insights. Got many take aways and ideas to work on. Thank you for the great session!

Corey Hubbard
3 sessions
28 Jan 2019

Kosta is a supportive and jovial mentor. He is passionate about helping others succeed, and I would refer him to all of my aspiring tech operator friends.

Daniel Levelev
1 session
26 Jan 2019

Thanks for sharing your story and growth advise for my startup

Matthew Henshall
2 sessions
21 Jan 2019

It was an absolute pleasure to meet with Kosta and hear his relevant insight. Well appreciated that he made the time for me. Thank you Kosta - I'll keep you updated on progress!