Kosta Panagoulias

Co-founder of Web4Realty. Not your typical SaaS founder 💯

Toronto, Canada (-05:00 UTC)Englishfrom Toronto, Canada

My company is 100% revenue-financed, meaning we've never taken a single dime from anyone. Maintaining a lean and disciplined ideology is what helped our company become profitable and cash flow positive, very early on. Keeping organized and accurate books and financial metrics is vital in any business, especially a startup.

Venting Frustration

Something I wish I did more of when growing my business, was bounce ideas off other people with experience. I've mentored and advised hundreds of entrepreneurs and startups about general business advise and direction. Sometimes, a fresh unbiased perspective is what it takes to get past any current hurdles and continue on your path to growth. I grew a company with no tech-knowledge, and no experience into a successful, turnkey SaaS. Believe me, I've been through it.

Customer Success

The most important metric in the longevity of a SaaS business is churn. If anyone told you they have a secret formula for solving churn, they are lying to you. However, I have spent several years testing and fine-tuning several strategies that help keep churn low. Unfortunately, most SaaS companies don't take churn as seriously as they should!

Mentor Toolkit
over 6 years of experience

Buffer is a social media management tool. It allows you to manage all of your social accounts in one interface, analyze performance, and schedule your posts.

over 5 years of experience

Adroll allows you to create retargeting campaigns. Retargeting is a very effective marketing strategy that can yield great returns when done correctly.

over 6 years of experience

Intercom is a communication app that allows you to engage with your users in a very meaningful and impactful way. Extremely useful for any SaaS company.

over 5 years of experience

Trello is a product management tool that allows you to track progress on tasks in a visually appealing way. It's very customizable and has an endless amount of use cases.

over 3 years of experience

Customer.io allows you to send automated communication to your users and contacts. You can segment your contacts how you wish, and send triggered messaging based on events that you assign.

over 7 years of experience

Dropbox allows you to store, access and manage your files from any computer or mobile device. A great app to keep your team organized. Especially useful remote companies!

over 3 years of experience

Mixpanel is an app that allows you to get deep insights and analytics into what your users are doing in your app. This is a very useful tool for SaaS companies in particular.

over 5 years of experience

Every single business requires a CRM to manage contacts, leads, and clients. Salesforce is a very dynamic, customizable and extensive CRM with many capabilities.

over 6 years of experience

Mailchimp is a simple and easy email marketing platform. It's a great way to build subscriber lists, creating email newsletters, automated campaigns, A/B testing, and much more. Best of all, It's free!

Co-founder of Web4Realty
Remote, Canada
- present

Since our launch in 2010, my partner and I bootstrapped our SaaS out of my parents basement, into 20+ full-time team members (and growing) in eight countries. We're 100% revenue-financed, and recently became a fully remote and distributed team. I helped grow and develop every facet of the company, from finance, sales, marketing, customer support, customer success, and services. I know what it takes to build and grow departments in a lean, affordable, and efficient manner with scalability in mind.

Founder Views
Founder Views
Remote, Canada
Mar 2018 - present

I host a weekly podcast, where I document my business journey. I talk about things I'm currently going through, thinking about, or just find interesting. From time to time, I also bring on other founders and successful people in SaaS to talk shop. Founder View is one of the top-rated SaaS podcasts, and has been downloaded over 10,000x in 30+ countries around the globe.

Bachelor of Commerce
Ryerson University

Major in Accounting; Minor in Finance

My best written content
Reviews (17)
Thomas Raef
1 session
19 Aug 2019

My session with Kosta was phenomenal! He has incredible insight and knowledge. He really thinks "outside the box" and considers all possibilities. His concept of "Don't have a plan B" really struck a chord with me. I fully enjoyed my online consultation with him and will book more in the future. Definitely give this guy some time - you'll get a lot of his experience and knowledge.

Saket Bhushan
1 session
12 Aug 2019

Kosta listened to me patiently, what separates him from others is the fact that he has himself bootstrapped and scaled his business. His questions and advice are to the point. He is willing to help founders and has an overall optimistic and encouraging tone. Look forward to learning from him.

Jan Kuzel
1 session
11 Jul 2019

Kosta helped me review marketing strategy for my SaaS company and opened my eyes to new possibilities I didn't think of before.

Tarik Qahawish
1 session
8 Jul 2019

Kosta is one of those mentors that would ask all the right questions, listen attentively and then give you the advice that you need in one sentence. Thank you Kosta for helping me identify the bottle neck in my outbound sales method.

2 sessions
19 Jun 2019

The mentoring session with Kosta was one of the best ones I ever had. I really appreciated his talk with his rich experience with his B2B SaaS service. He gave me lot of useful feedback and he will be a test user for our new product which will be launched soon!

Maithili Sagar
1 session
30 May 2019

I enjoyed speaking to Kosta. He gave me some specific tips that will help me launch my beta and focus on the right things (sales!). I will stay in touch with him and keep him posted on my beta launch.

Maithili Sagar
1 session
29 May 2019

I enjoyed speaking to Kosta. He gave me some specific tips that will help me launch my beta and focus on the right things (sales!). I will stay in touch with him and keep him posted on my beta launch.

Lucas Mondora
1 session
14 May 2019

Had a great talk with Kosta — I came to him for some insights around an acquisition marketing campaign that I was building out, but was having some second thoughts on. He gave me lots of clarity and some valuable insights that could have only come from an objective, 3rd party perspective. Really helpful speaking to him!

Kirk Deis
1 session
7 Mar 2019

Kosta is friendly, patient, and understood our marketing goals for our new Saas. He offered a unique approach to get the word out about it - traditional sales - which I thought was brilliant. He had valid ideas and mentioned some data to look into that approach. He was very easy to talk with and said I could reach out whenever to share our progress. If you get the chance to bounce ideas around with him, I recommend it.

Jeff Gates
1 session
5 Mar 2019

Kosta helped me with suggestions for retention (1) Better target audience in sales funnel, (2) Use user events to customize emails (3) Use user events to congratulate Aha moment success (4) Tighten response times on customer support - He was very helpful, and I could recommend him.

Foti Panagiotakopoulos
1 session
2 Mar 2019

We're thinking of hiring for various remote roles and Kosta gave some awesome advice. His team is fully remote, and he has a bunch of experience in how to hire and manage a remote team without breaking your company. Many takeaways from our call. Not to mention, the last 5 minutes, where Kosta randomly dropped a nuclear bomb of an idea on something completely unrelated which could potentially have a massive impact.

Angelo Sorbello
1 session
1 Mar 2019

Kosta helped me get more clarity about my target customers and customer acquisition. He patiently replied with in-depth answers to all of my questions. Truly a fantastic conversation. Thank you, Kosta!

Lodewijk Veldhuijzen
2 sessions
28 Feb 2019

Kosta and I have had a practical conversation about the nature of entrepreneurship - if there's such a thing as going "too fancy" with tools, and the grind of getting initial customers. Prior to the conversation, I had prepared a list of topics. I thought it would be too large of a list to cover, but during the first 20 minutes of the call, we already had gone through most. A very useful conversation where he dropped some unexpected wisdom-bombs on how to keep people engaged with your organization. Much appreciated. Thanks, Kosta (Y).

Silvan Krähenbühl
1 session
2 Feb 2019

Kosta delivered really great value and amazing insights. Got many take aways and ideas to work on. Thank you for the great session!

Corey Hubbard
3 sessions
28 Jan 2019

Kosta is a supportive and jovial mentor. He is passionate about helping others succeed, and I would refer him to all of my aspiring tech operator friends.

Daniel Levelev
1 session
26 Jan 2019

Thanks for sharing your story and growth advise for my startup

Matthew Henshall
1 session
21 Jan 2019

It was an absolute pleasure to meet with Kosta and hear his relevant insight. Well appreciated that he made the time for me. Thank you Kosta - I'll keep you updated on progress!