Co-founder of Web4Realty. Not your typical SaaS founder 💯
Over a decade of growing a SaaS company from the ground up, I've done it all from sales, marketing, accounting, design, support, and everything else in between. We're still growing the company today, with a remote team of 20 people in eight countries around the globe. While remaining bootstrapped, we've grown to well past 7-figures in annual recurring revenue and climbing.
Most people try and get too fancy when it comes to sales. They automatically jump into paid ads and running campaigns, only to see their money go down the drain with no new sales. Old school outbound sales still work. I personally closed the first 500 paying clients for my company through cold calling and outbound email marketing.
The only thing stopping you from growing, are your own limitations in your head. Getting someone with an unfiltered view to brainstorm with, usually leads to some big "AHA" moments. These small conversations can help change the trajectory of your business.
The most important yet overlooked department in a company is customer support. Similarly, the most important metric in the longevity of a SaaS business is churn. Some of the best ways to improve churn is to fine-tine your customer success processes. I have spent several years testing and fine-tuning several strategies that improve customer success, keep clients happy, and help keep churn low.
Something I wish I did more of when growing my business, was bounce ideas off other people with experience. I've mentored and advised hundreds of entrepreneurs and startups about general business advise and direction. Sometimes, a fresh unbiased perspective is what it takes to get past any current hurdles and continue on your path to growth. I grew a company with no tech-knowledge, and no experience into a successful, turnkey SaaS. Believe me, I've been through it.
My company is 100% revenue-financed. Meaning we started with zero dollars in the bank, and never taken a dime from anyone. Maintaining a lean and disciplined ideology is what helped our company grow to +7-figures in annual recurring revenue.
Buffer is a social media management tool. It allows you to manage all of your social accounts in one interface, analyze performance, and schedule your posts.
Adroll allows you to create retargeting campaigns. Retargeting is a very effective marketing strategy that can yield great returns when done correctly.
Intercom is a communication app that allows you to engage with your users in a very meaningful and impactful way. Extremely useful for any SaaS company.
Trello is a product management tool that allows you to track progress on tasks in a visually appealing way. It's very customizable and has an endless amount of use cases.
Customer.io allows you to send automated communication to your users and contacts. You can segment your contacts how you wish, and send triggered messaging based on events that you assign.
Dropbox allows you to store, access and manage your files from any computer or mobile device. A great app to keep your team organized. Especially useful remote companies!
Mixpanel is an app that allows you to get deep insights and analytics into what your users are doing in your app. This is a very useful tool for SaaS companies in particular.
Every single business requires a CRM to manage contacts, leads, and clients. Salesforce is a very dynamic, customizable and extensive CRM with many capabilities.
Mailchimp is a simple and easy email marketing platform. It's a great way to build subscriber lists, creating email newsletters, automated campaigns, A/B testing, and much more. Best of all, It's free!
Web4Realty helps real estate agents across the US and Canada, manage and grow their business through simple marketing tools.
Founder Views takes your through a bootstrapped SaaS CEO’s journey in real-time. In these raw and unfiltered episodes, Kosta picks the brain of some of the most successful and prominent people in SaaS about specific business situations he’s going through, thinking about, or just finds interesting. This show is hosted by Kosta Panagoulias, a SaaS founder who bootstrapped his company out of his parent’s basement with zero dollars and no tech experience, into a company doing 7-figures in annual recurring revenue.
Major in Accounting; Minor in Finance
Kosta was fantastic to speak with and really helped me adjust my mindset and get out of my brain's echo chamber. I look forward to future conversations.
Thanks for being flexible on the call time. We talked about the mindset of growing a customer support team. Since his company focuses a lot on excellent customer service with super fast turnaround, it is very useful to get insights on how to achieve this.
Superb! I'm rather impressed by Kosta's great mindset for a startup. I will follow his valuable advice for sure!! Thanks
Kosta and I share a bias towards action, so it was helpful talking through the pivot options that I'm considering. He was able to zero-in on the approaches that resonated with him, and suggested a simpler approach to the business model for the leading contender that would shorten my path to market by months.
Kosta epitomises what this platform is about. Great advice to help me grow and feel more secure going forward. Thanks Kosta!
Kosta was able to understand the sales environment I am operating in within minutes of us speaking - it really helped to get the most out of the time we had booked together.
Just like he says, not your typical SaaS founder. Our talk was and eye-opener, because he can give you an advice that usually contrasts with what most people can give you. He was very friendly and I will highly recommend talking with him.
Kosta is one of the very few entrepreneurs who has had a journey that I can relate to. His feedbacks are raw straight shooters and driven from his experiences. The session with him was insightful and I feel a lot more confident about my growth journey than I did before.
Great conversation - and very engaging to hear from someone else who has been there, done that, and bootstrapped successfully! :)
Told me exactly what I need to do, straight to the point and I appreciated their feedback.
This was my first call and Kosta was a great person to speak with. My current outbound strategy had kinda stalled. He both gave clarity and helped me overcome some of my fears regarding outbound sales and marketing. I'm excited to implement his suggestions and give outbound another shot.
It was an absolute treat to discuss growth ideas with an experienced founder like Kosta. He was patient and went though the growth pains we were having and provided valuable feedback. Definitely looking forward to having more chats with Kosta in future.
First ever session - had a great experience!
Kosta is a straight arrow. Tells you how things are without sugar coating anything so that you are aware of any problem you're facing and how you can resolve it
My talk with Kosta was great - I left our discussion feeling energised! I really appreciate how he took the time to understand my challenges and he was thoughtful about how best he could help me. His perspective was really useful, and I'm looking forward to letting him know my progress. Thanks, Kosta!
Great call with, Kosta! Straight to the point and no diluted beating around the bush advice. Just raw and honest feedback with specific examples based on real-life experience. Loved it.
Thanks Kosta for the precious time. It was an insightful session. Kosta shared about his views on how I should run my agency and what he says makes lots of sense. :)
Kosta was great to speak with. In a very motivating way, he helped me focus on knowing what's important, keeping things simple, and emphasized that I should just keep pressing forward. Great person to meet up with.
Kosta was amazing. Super helpful. He had lots of insights and he was quickly able to show me the core of the challenge.
Kosta gave me concrete advice on outbound marketing and bootstrapping, but more importantly, motivations and insights about the right type of mindset. Highly recommended!
Awesome insights from Kosta - feel more focused and confident in the action I am taking in my startup.
Kosta is a very down to earth mentor who cares. Fantastic insights on outbound marketing without the arrogance sometimes common amongst accomplished business professionals and industry experts. Thank you and keep up the good work.
Kosta was great to speak to, we only had 30 mins, but in this time he gave some valuable insights for my business.
Kosta shared some very helpful tips for outbound marketing campaigns in today's crowded marketplace. A very patient, calm and encouraging mentoring approach in my experience. Thank you.
Thank you Kostas for sharing your insights with me! It helped me gain more clarity on what I need to focus on first before I make my jump with no plan B.
Kosta was great! he took the time to review our linkedin outreach and messages, as well as went through our targeting etc. Really helpful, thank you so much
Kosta gave really good tips for outbound and how to bootstrap. I've started implementing one advice on how to create microfilters for my prospects and personalized messaging. It has doubled my response rates. Thanks Costa for your time
Great chat with Kosta! Lots for me to be going away to work on and think about as a result!
Enjoyed our chat & took away lots of useful things. Thanks Kosta!
Very thoughtful and helpful of my particular situation. Had a couple tangible ideas that I followed up on. Very good session with Kosta!
Kosta inspires and motivates me to keep going with my ideas and make it happen. He also helps me to confirm some of my concerns and what I could do further to expand my idea. Very inspiring :)
Kosta was very knowledgeable. He provided me with strategies that worked for him and I believe because I am bootstrapping my company as well will be effective for me. He is friendly and really took an interest to my startup. The help he provided was priceless. Looking forward to speaking with him again in the future.
Had a great chat with Kostas about starting my own business and how to go about it, which mindset to adopt and what to do. He was able to give me real examples of his own experiences that applied to my situation. I liked that he's very down-to-earth, knowledgeable and friendly
Kosta's insights were direct, grounded in truth that helped me flip my mindset and get out of my own way.
Kosta is awesome. Highly recommended. Our conversation was a great collaboration. He understood our product and market very quickly, and together we came up with some action items that are easily testable in the next week or so.
Super helpful! Thank you!
Kosta was really helpful for us in getting a better understanding of the beginnings of entrepreneurship. Thanks for the help!
Kosta helped me enormously with an issue I had about an equity split by making 1 small suggestion. Additionally he helped me with other questions .. but this one was a hurdle we were unable to get over.
Thank you Kosta!
Great session as always.
Kosta was great to speak to. He listened and understood the situation quickly and provided sagacious advice and direction. He has a proven track record to draw from. I am going to speak to him again soon. Highly recommended! Thanks again for your time Kosta.
Kosta was absolutely fantastic. He's had founding experiences in the trenches and knows the right mindset to power through them. Some fantastic insights on competition, thinking about markets, and execution. Great motivation boost after this call.
Great call with Kosta! As we both have the same clients (realtors), it was very interesting to exchange on the way to approach them. If you need some help with an outbound marketing strategy, Kosta is definitely the person to speak to!
Really enjoyed speaking with Kosta. His enthusiastic spirit helped turn around the overwhelm I was feeling. He shared some great ideas for my company around outbound market strategy and techniques. Thank you!
Kosta was super helpful and raised some really important points that I was able to take onboard. It’s awesome to know I was speaking to someone who managed to bootstrap a very successful SAAS company. That knowledge is priceless. Thanks Kosta.
Kosta has a ton of experience, and it definitely showed. He gave me some great ideas to begin filling our sales pipeline to grow our business.
Kosta gave me a scheme of building outbound marketing for 2 companies I work with. He showed a way how to do it more effective and helped to change my point of view about this marketing approach
Honestly, things got stuck in my mind with the SAAS I am building, talking to Kosta, who have been in my shoes before, cleared my next move and cleared my vision forward!!, Thanks Kosat,
Kosta knows the essence of marketing at heart
Great discussion, very inspirational and to-the-point. Kosta gave me some new angles to approach the issues I'm facing, and inspired me to keep pushing my boundaries. I highly suggest him!
Really appreciate the time Kosta took to discuss things with me. He had a much different perspective that made a lot of sense. I'm going to implement the changes he suggested.
Humble. Kind. Had some very valuable insights.
I found the time to be really well-spent and I'm glad I chose to reach out to Kosta. He was very supportive and enthusiastic but also had some specific suggestions and ideas on approaches. I'm looking forward to continuing to speak with Kosta going forward.
Kosta's a great guy! Had a really useful chat, covering starting a business, podcasting and mindset. Such a nice guy and has had some pretty amazing experience. I'd definitely recommend a call!
I had a great talk with Kosta, about things like building a remote team, how to start a company and about some of the things that he went through in the early stages of building his startup, and about doing sales for a startup in the early stages.
Kosta is a great person with tremendous experience as a startup founder. Our discussion was helpful and very inspiring.
Kosta was a great listener and able to zero in on exactly what I need to work on to achieve my long-term business goals. He is also personable and I felt comfortable speaking with him. I highly recommend him as a mentor, especially for SaaS bootstrapping!
Kosta was very candid and generous in sharing his knowledge and experience, thank you!
I had a 30-minute call with Kosta in which we talked about the technical and marketing stuff of building, launching and growing a podcast. It was super helpful as I was able to learn all the lessons he has gained from running the two podcasts he has been running for the last years, in just half an hour.
On point! When asked 'What would you do if you were in my situation', Kosta had extremely solid advance, particularly understanding the bootstrapping situation. A pleasure to talk to and get specific actionable next step advice!
Kosta was a great sounding board when I was running him through some monetisation ideas for my website. He offered the more specific path of getting to where I want to be which is exactly what I was after. Looking forward to catching up with him again.
It was an amazing call with kosta, he has a really refined and unorthodox point of a view on a lot of things which i liked. His suggestions will be really crucial! :)
I really enjoyed my call with Kosta. It was helpful and inspiring to talk to somebody who's been in the trenches building a profitable SaaS company. He friendly, knowledgeable, and caring.
Kosta had some really insightful tidbits about scaling a startup with just b2b calls. He also was very generous about staying updated on my progress and giving me feedback on my call/email marketing scripts. I'm looking forward to staying in touch with Kosta.
I really appreciated Kosta's insights and tactics for growing my business. He got straight to the point, and explained why sales is such an important skill for a founder to develop. It goes hand in hand with growth. I highly recommend speaking with Kosta if you need help with growth.
Kosta is super knowledgeable within the growth space. We spoke about outbound and new channels to explore in the B2C space. Really enjoyed speaking with him!
It has been great to get to know Kosta and to ask him suggestion regarding out outbound process. Wonderful vibes, and hope this to be the first of many conversations. Thanks again!
My partner and I had an excellent chat with Kosta. He gave clear and actionable advice that was focused on moving the needle. Great chat!
Kostas was an excellent mentor! Really great insights!
Loved speaking with Kosta! He gave us great ideas on how to start selling it to our audience and what channels to use. He was very patient in answering my questions and helped me strategize my marketing outreach. It was really great connecting with him :)
Kosta helped me come up with ideas to work on my biggest client. He was very calm spoken and easy to follow. He has almost 10 years working on his remote business and it shows. If you need insights into the modern global business landscape you should book a session with him.
Kosta is a brilliant mentor, everytime I meet with him he has a brilliant way of cutting through the noise, taking the time to understand our problem and then leaning on his experience to point us in the right direction. Ultimately saving us a huge amount of time and giving us a higher chance of success - thank you Kosta!
Absolutely great conversation, helping me understand a few critical things to keep in mind for bootstrapping our SaaS business.
It was a great chat with Kosta. He shared some interesting insights. Kosta was prepared for the meeting and addressed all my questions.
My session with Kosta was phenomenal! He has incredible insight and knowledge. He really thinks "outside the box" and considers all possibilities. His concept of "Don't have a plan B" really struck a chord with me. I fully enjoyed my online consultation with him and will book more in the future. Definitely give this guy some time - you'll get a lot of his experience and knowledge.
Kosta listened to me patiently, what separates him from others is the fact that he has himself bootstrapped and scaled his business. His questions and advice are to the point. He is willing to help founders and has an overall optimistic and encouraging tone. Look forward to learning from him.
Kosta helped me review marketing strategy for my SaaS company and opened my eyes to new possibilities I didn't think of before.
Kosta is one of those mentors that would ask all the right questions, listen attentively and then give you the advice that you need in one sentence. Thank you Kosta for helping me identify the bottle neck in my outbound sales method.
The mentoring session with Kosta was one of the best ones I ever had. I really appreciated his talk with his rich experience with his B2B SaaS service. He gave me lot of useful feedback and he will be a test user for our new product which will be launched soon!
I enjoyed speaking to Kosta. He gave me some specific tips that will help me launch my beta and focus on the right things (sales!). I will stay in touch with him and keep him posted on my beta launch.
I enjoyed speaking to Kosta. He gave me some specific tips that will help me launch my beta and focus on the right things (sales!). I will stay in touch with him and keep him posted on my beta launch.
Had a great talk with Kosta — I came to him for some insights around an acquisition marketing campaign that I was building out, but was having some second thoughts on. He gave me lots of clarity and some valuable insights that could have only come from an objective, 3rd party perspective. Really helpful speaking to him!
Kosta is friendly, patient, and understood our marketing goals for our new Saas. He offered a unique approach to get the word out about it - traditional sales - which I thought was brilliant. He had valid ideas and mentioned some data to look into that approach. He was very easy to talk with and said I could reach out whenever to share our progress. If you get the chance to bounce ideas around with him, I recommend it.
Kosta helped me with suggestions for retention (1) Better target audience in sales funnel, (2) Use user events to customize emails (3) Use user events to congratulate Aha moment success (4) Tighten response times on customer support - He was very helpful, and I could recommend him.
We're thinking of hiring for various remote roles and Kosta gave some awesome advice. His team is fully remote, and he has a bunch of experience in how to hire and manage a remote team without breaking your company. Many takeaways from our call. Not to mention, the last 5 minutes, where Kosta randomly dropped a nuclear bomb of an idea on something completely unrelated which could potentially have a massive impact.
Kosta helped me get more clarity about my target customers and customer acquisition. He patiently replied with in-depth answers to all of my questions. Truly a fantastic conversation. Thank you, Kosta!
Kosta and I have had a practical conversation about the nature of entrepreneurship - if there's such a thing as going "too fancy" with tools, and the grind of getting initial customers. Prior to the conversation, I had prepared a list of topics. I thought it would be too large of a list to cover, but during the first 20 minutes of the call, we already had gone through most. A very useful conversation where he dropped some unexpected wisdom-bombs on how to keep people engaged with your organization. Much appreciated. Thanks, Kosta (Y).
Kosta delivered really great value and amazing insights. Got many take aways and ideas to work on. Thank you for the great session!
Kosta is a supportive and jovial mentor. He is passionate about helping others succeed, and I would refer him to all of my aspiring tech operator friends.
Thanks for sharing your story and growth advise for my startup
It was an absolute pleasure to meet with Kosta and hear his relevant insight. Well appreciated that he made the time for me. Thank you Kosta - I'll keep you updated on progress!