Marketing Operations Guru
Email marketing is not just about sending one-off emails! You can drip emails, send nurture emails, launch ABM type email campaigns. The possibility is huge!
Marketing automation platform is a must-have tool at some point in any company. I'd love to share my knowledge and experience in building world class tech stack.
I love rolling up my sleeves and dipping my hands into Marketo and Salesforce, configuring automation rules, maintaining database hygiene, and compiling the meaningful data.
LinkedIn is a powerful tool for B2B marketing. With Marketo's connector, it's easy to target people not only with the firmographic and individual data, but also with behavioral data that Marketo can enrich.
I've used Adroll for retargeting campaigns to target people specifically visited our product pages or high-value pages. It was easy to get it started, and their support team was helpful to troubleshoot issues.
I've used Basecamp version 2 and 3 before. One instance was specifically for website projects with a third party vendor, and other one was internal use to streamline the project management on event marketing.
Currently using Asana Premium Edition to manage marketing projects across contents, website, events, operations and regional programs. It's great tool that notify us via emails or slack to remind all these tasks.
Google Analytics is very useful to understand the website activities in general. It's powerful when it's combined with Google Tag Manager, which I'm fluent as well.
I'm Drift certified and have extensively used it for website conversion activities. This tool is very unique as it requires sales enablement/coaching, which I have experience with as well.
Marketo Certified Expert with solid understanding in database and workflow; maintained the integration with Salesforce, Drift, Siftrock, ON24, Webex, GotoMeeting, Zoominfo etc
Trailhead 2x Ranger and 2x certified admins; mainly managed sales cloud and service cloud, established integrations for marketing, sales and sales enablement tools, solely managed the Lightning migration project.
MBA with concentration in strategy, marketing, and organizational development
Salesforce Certified Administrator is the first certificate anyone would consider taking to expand their career in Salesforce world. It covers broad modules of Salesforce universe. Learn more: https://trailhead.salesforce.com/en/help?article=Salesforce-Certified-Administrator-Exam-Guide
Advanced Admin certificate by Salesforce requires width and depth of knowledge in Salesforce. You can learn more here: https://trailhead.salesforce.com/credentials/advancedadministrator
"The Marketo Certified Expert designation is a technical marketing credential that validates competency, expertise, and operational knowledge in the broad use of Marketo. We encourage all Marketo customers and partners to become certified." - Marketo Learn more: https://www.marketo.com/education/marketo-certification/marketo-certified-expert/
Kanako is extremely knowledgeable. She knows ins and out of Salesforce and is worth talking to if you are looking to migrate to Salesforce!
Kanako was very knowledgeable and offered a variety of suggestions for how to solve for my marketing ops issues around email automation and workflow structure. It's clear she has strong knowledge of the marketing ops function and I enjoyed speaking with her.
I love Kanako's impact-driven approach to marketing automation, as well as her views on supporting the wider marketing & sales ecosystem. Kanako was a breath of fresh air and helped me sharpen some hypotheses for a new service offering. I will for sure book again in the future!
Very helpful. Helped me think about marketing automation. Going to be booking another session to help with my salesforce instance.