Kanako Tone

I'm a MarTech enthusiast, passionate in connecting dots between marketing activities and revenue generation. Data analytics, marketing operations and providing seamless brand experience are the things I get excited every day. A proven leader in establishing new processes in a fast-paced environment, successfully handling ambiguous situations with a proactive approach. Backed with MBA, Marketo Certificate, Salesforce Advanced Admin certificate and experience from database management to email campaigns, social media and tradeshow, I strive to be a trusted team member who provides strong insights and drives brand engagement.

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  Email marketing

  Email marketing is not just about sending one-off emails! You can drip emails, send nurture emails, launch ABM type email campaigns. The possibility is huge!

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  Marketing automation

  I love rolling up my sleeves and dipping my hands into Marketo and Salesforce, configuring automation rules, maintaining database hygiene, and compiling the meaningful data.

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  Technology and tools

  Marketing automation platform is a must-have tool at some point in any company. I'd love to share my knowledge and experience in building world class tech stack.

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  Adroll

  8 years of experience

  I've used Adroll for retargeting campaigns to target people specifically visited our product pages or high-value pages. It was easy to get it started, and their support team was helpful to troubleshoot issues.

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  Asana

  8 years of experience

  Currently using Asana Premium Edition to manage marketing projects across contents, website, events, operations and regional programs. It's great tool that notify us via emails or slack to remind all these tasks.

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  Basecamp

  12 years of experience

  I've used Basecamp version 2 and 3 before. One instance was specifically for website projects with a third party vendor, and other one was internal use to streamline the project management on event marketing.

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  Drift

  9 years of experience

  I'm Drift certified and have extensively used it for website conversion activities. This tool is very unique as it requires sales enablement/coaching, which I have experience with as well.

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  Google Analytics

  13 years of experience

  Google Analytics is very useful to understand the website activities in general. It's powerful when it's combined with Google Tag Manager, which I'm fluent as well.

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  LinkedIn

  12 years of experience

  LinkedIn is a powerful tool for B2B marketing. With Marketo's connector, it's easy to target people not only with the firmographic and individual data, but also with behavioral data that Marketo can enrich.

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  Marketo

  12 years of experience

  Marketo Certified Expert with solid understanding in database and workflow; maintained the integration with Salesforce, Drift, Siftrock, ON24, Webex, GotoMeeting, Zoominfo etc

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  Salesforce

  12 years of experience

  Trailhead 2x Ranger and 2x certified admins; mainly managed sales cloud and service cloud, established integrations for marketing, sales and sales enablement tools, solely managed the Lightning migration project.