Full Stack Growth Marketer | Facebook Ads Expert
Mindset is key to success. In business it's one thing to understand the logical business things like sales, marketing, advertising, etc, but another key element is mindset. And it is this element which is the key to success.
There's a huge opportunity in social right now due to the attention and time people give this channel. I can help you to use organic social media to substantially grow and nurture your community and then monetise them. An always-on approach, with fantastic copywriting and content is key to winning here.
I have experience managing global multi-million ad spend budgets across different verticals and channels. Including Facebook, Instagram, Google, Bing, Apple Search, DV360, Criteo, YouTube, Spotify and more. I also have experience using FB management platforms such as Smartly. With years of experience running ads with high budgets, it's safe to say I have tried and tested everything. I can help you to optimise your paid campaigns and improve your return on investment.
I can help you to identify ways to accelerate your businesses growth. I'll share my insights and knowledge to so you can execute proven best practices. Together we can also hypothesise ideas to test, in the most cost effective way.
I currently use JIRA to manage and prioritise tasks with cross departmental teams. The project management tool works well especially when tech and dev teams are involved .
SugarCRM was the CRM system we used at the Digital Marketing Agency I worked at. I used the CRM system to automate email campaigns, and segment users into different cohorts.
I have used the WordPress CMS to create multiple websites and blogs over the years. Experience in modifying both the front end and back end as well as using a range of plugins from Elementor, Yoast SEO, WooCommerce to name a few.
I have extensive knowledge of Google Analytics and using GA 360. I have used it on multiple websites setting up advanced segments, goals, attribution models and custom reporting.
Experience using Hubspot to test and create different landing page hypothesis resulting in high converting landing pages for different clients in a range of verticals.
I've used ClickFunnels to create high converting landing pages, sales funnels and generate qualified leads. Connecting with Zapier, Calendly and Mailchimp to automate processes.
Experience managing and auditing AdWords accounts for search campaigns, as well as universal app campaigns (UAC) and shopping campaigns using product feeds and Google merchant centre.
Over the last few years I have spent over $5M on Facebook ads. I have extensive knowledge on targeting, bidding strategies, campaign scaling and improving ROAS
Responsible for the global performance marketing strategy and execution of all paid channels across for one of Inditex Group's e-commerce brands. Manage multi-million Euro marketing spend.
OLX Group is a Global Online Marketplace. Experience in the fashion and retail vertical in one of the OLX Ventures start-ups (Shedd). Shedd is a fashion marketplace App where users can buy and sell pre-loved fashion. Responsible for user acquisition in five markets
Clients I worked with include: Mastercard, Unilever, The Coca-Cola Company, Lindt & Sprungli, Tyson Foods Inc., Zespri Advisor to global brands, agencies and financial service companies on developing the right digital strategy for their market and their customers. From uncovering through analytics new ways for brands to connect with their customers, to optimising the path to purchase of ecommerce sites and transforming the marketing funnel to build brand awareness, as well as acquire, engage and retain customers.
Joanna is awesome! She gave me great advice on how to set up my campaigns moving forward. Can't wait to keep her updated with my progress :)
Joanna was super super helpful and knowledgeable. She helped me massively by sanity checking my fb strategy – highly recommend a chat with her!
I chose Joanna for her Facebook advertising expertise. I wanted to know if this would be a good fit for my campaign goals and budget. She got to the heart of the matter, explained to me exactly the how, the when, the why I could use it, then lastly who might be able to help me implement it. Boom, just like that she demystified it all for me.
Thanks for the invaluable insights into structuring and testing Facebook ads.
My hero! Joanna went through and helped me fix past ads and look forward to future creative. I feel ready to assess start shipping out some new ads. She really is a pro!
Joanna was super helpful and easy to learn from. I walked away with actionable insights to scale my FB ad campaigns.
Joanna was very patient in answering all of my questions. She gave very clear and direct answers as to how I should manage our social media strategy for the brand --- what to do, where to look for content, how to get more followers and all that. It gave me a clear idea where to go from here so I have her to thank!
Great talk on FB campaigns, she made extra time beyond her schedule which I appreciated.
Joanna is very knowledgeable in her field and was willing to share key nuggets of information to help my company grow with our digital marketing.
Had a great mentoring session with Joanna, she went through her Ad Account management process and provided detailed answers to my questions around the specifics of optimisation and scaling - She went over positioning and overall messaging that comes across in prospecting campaigns and we came up with a load of great ideas I'll be experimenting with over the next few weeks!
Joanna was really great to talk to. We talked more high-level, but she was helpful in breaking down her process and how she goes about running ads successfully on Facebook. Thanks a bunch for your help!
Joanna did an unbelievable job helping us with our Facebook ad strategy. She answered all of our questions and explained everything very thoroughly. She went above and beyond by laying out how we should set up our campaigns, ad sets, and ads. Huge value and greatly appreciated! Highly recommend.
Wow! Joanna was so helpful and I learnt so many things, especially on the Facebook ads topic. She was patient to understand the problem I was facing in my ads campaign, and then suggested the best solutions for the same. I learnt a lot more things from this single conversation. Highly recommend Joanna as a mentor.
Great on-the-spot advice and suggestions! Thank you!
Had a great call with Joanna. I'm currently running a few Facebook campaigns and needed someone to exchange ideas with. It's now a lot clearer what are the next steps that I should take, what I've done wrong so far and how I should structure my campaigns going forward.
A good time with good tips of how to use Facebook Business. Thank you again Joanna ;)
Although I wasn't completely newbie, but Joanna picked up some tips in my ad account in such short amount of time. Going to put it into work right away. Thanks Joanna.
Very knowledgeable and immediately had some ideas that resulted in significant improvement in our FB ad campaign. Thank you!
Very good first appointment, we've been setting an ad together and can't wait to talk again with Joanna. Thanks. See you.
As always - Joanna is brilliant, generous, clear, patient and so giving of her knowledge. She's quick to pick up on problems and offer alternative ideas, and really easy to talk to.
Joanna was brilliant! She provided wonderful suggestions and ideas on how to get a new business in front of more customers, as well as tracking set-up. She's well-versed in innovative marketing and her expertise shows. Thanks Joanna.
Joanna is brilliant and a gushing fountain of knowledge and advice. Positively overwhelming the number of ideas and suggestions in 30 minutes. And so willing to help.
Joanna has been fantastic, she stayed with me for more than 1 hour, answering all of my questions with patience, expertise and friendliness. I will definitely try to speak with her again in the future.
Joanna continues to be a fountain of wisdom! She shared lots of great advice on how to leverage Instagram for growth along with external tools to consider to help automate key aspects for our team of 1. I hope to chat again!
Joanna was fantastic! She asked great questions and gave direct feedback on ways to improve. She shared some of the stuff that worked for her & her company which inspired me with some new ideas. Hope to have another session soon!
We discussed the high level strategies and the very first steps of the planned Facebook Ad campaigns. We decided to go with more sessions to cover all aspects and work from this very beginning to the final campaigns and its optimizations. So let's see how this goes in future. But I already can see, very friendly and patient ;)
The session with Joanna was really good. She took the time to understand our challenges and provided great insights on Facebook Ads. She even sent an email with tips & documentation about how to implement certain events on Fb. Thanks Joanna.
Joanna was extremely helpful when it comes to the topic of courses of digital marketers. Having worked in an agency and inhouse, her experience came in very handy. I'd definitely recommend picking her brain!
Joanna worked with me to analyse my PPC campaign, made suggestions regarding the user journey and helped me to figure out what questions needed to be answered regarding campaign spend and value of leads. Useful and supportive!
The session with Joann was well spend as she had a lot of experience in the area of my challenge.
Joanna was crucial in getting my PPC campaign launched and (equally important) showing me step by step how to do it. She was generous with her time, friendly and knowledgeable in performance marketing.
Joanna was patient, friendly, and took the time to explain everything to me in a way that was easy to understand. She was knowledgable and quite helpful.