Joanna Delaney

Hi, I'm Joanna and I'm VP of Marketing at ProWritingAid, an AI powered writing tool. Previously I headed up the marketing team at VideoAsk by Typeform. Before moving into the SaaS world I worked in ecommerce at Oysho (Inditex) managing the global performance marketing strategy, and multi-million ad spend for all paid channels. I also have experience launching and growing a Venture Backed Start-Up as well as working at a Digital Marketing and Strategy Agency on numerous growth projects. Some of the most significant clients I worked with include: Unilever, Mastercard and The Coca-Cola Company. I really enjoy talking about growth strategies, the systems, frameworks and processes that form the foundation of successful growth; innovative growth ideas, and marketing tactics. Message me if you would like to set up a meeting

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  Content marketing

  In particular video marketing, I can help show you how video can be a key component in your marketing strategy and how to leverage video to exceed your goals.

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  Growth marketing

  I can help you to identify ways to accelerate your businesses growth. I'll share my insights and knowledge to so you can execute proven best practices. Together we can also hypothesise ideas to test, in the most cost effective way.

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  Mindset coaching

  Mindset is key to success. In business it's one thing to understand the logical business things like sales, marketing, advertising, etc, but another key element is mindset. And it is this element which is the key to success.

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  PPC strategies

  I have experience managing global multi-million ad spend budgets across different verticals and channels. Including Facebook, Instagram, Google, Bing, Apple Search, DV360, Criteo, YouTube, Spotify and more. I also have experience using FB management platforms such as Smartly. With years of experience running ads with high budgets, it's safe to say I have tried and tested everything. I can help you to optimise your paid campaigns and improve your return on investment.

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  Sales

  I can help you get started using video messaging and interactive video to get higher quality leads and more sales. At the end of the day, we are all human, and the more human and personal you can make your sales interactions, the stronger business relationships you can build. Video is a fantastic way to do this.

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  Social media

  There's a huge opportunity in social right now due to the attention and time people give this channel. I can help you to use organic social media to substantially grow and nurture your community and then monetise them. An always-on approach, with fantastic copywriting and content is key to winning here.

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  Google Ads

  13 years of experience

  Experience managing and auditing AdWords accounts for search campaigns, as well as universal app campaigns (UAC) and shopping campaigns using product feeds and Google merchant centre.

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  ClickFunnels

  9 years of experience

  I've used ClickFunnels to create high converting landing pages, sales funnels and generate qualified leads. Connecting with Zapier, Calendly and Mailchimp to automate processes.

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  Facebook

  13 years of experience

  Over the last few years I have spent over $5M on Facebook ads. I have extensive knowledge on targeting, bidding strategies, campaign scaling and improving ROAS

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  Google Analytics

  13 years of experience

  I have extensive knowledge of Google Analytics and using GA 360. I have used it on multiple websites setting up advanced segments, goals, attribution models and custom reporting.

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  Hubspot

  11 years of experience

  Experience using Hubspot to test and create different landing page hypothesis resulting in high converting landing pages for different clients in a range of verticals.

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  SugarCRM

  13 years of experience

  SugarCRM was the CRM system we used at the Digital Marketing Agency I worked at. I used the CRM system to automate email campaigns, and segment users into different cohorts.

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  Wordpress

  15 years of experience

  I have used the WordPress CMS to create multiple websites and blogs over the years. Experience in modifying both the front end and back end as well as using a range of plugins from Elementor, Yoast SEO, WooCommerce to name a few.

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  SaaS

  Experience working at a range of SaaS companies, including Typeform, VideoAsk and ProWritingAid. Focus on the B2C segment, driving revenue growth through acquisition, monetisation and retention.

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  E-Commerce

  Responsible for the global paid media spend at Inditex (the parent company of Zara, the largest fashion company in the world). Responsible for performance across all paid channels.