Jess Petrella

Sr. Product Marketing Manager @ ChartMogul | 9+ Years Experience in Marketing

Ottawa, Canada (-05:00 UTC)Englishfrom Ottawa, Canada
Free
15min30min60min
Available
3
Sessions
0.00
Rating
Expertise
Email Marketing

Subject line, compelling copy, and a motivating CTA. These basics are of endless interest to me and I have found them to have the biggest impact on any campaign or strategy I've built and executed.


Conversion Rate Optimisation

Conversion optimization is one of my key marketing competencies - an important skill that I use at various stages of a functional marketing funnel. It's a skill that I believe should be universal to all marketers.


Growth Hacking

Developing non-traditional campaigns and strategies to connect with and influence buyers has been my core focus as a marketer over the last few years.


Mentor Toolkit
Mailchimp
over 6 years of experience

I've used Mailchimp as a primary tool for email list building, newsletter and email re-engagement, contest opt-ins, and a number of other crafty marketing campaigns. Most recently running a number of light email sequences with the tool.

Hubspot
over 4 years of experience

I am HubSpot certified and have utilized the CMS within a number of projects and companies over the past few years. I am HubSpot certified and have utilized the CMS within a number of projects and companies over the past few years.

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