Sr. Product Marketing Manager @ ChartMogul | 9+ Years Experience in Marketing
Subject line, compelling copy, and a motivating CTA. These basics are of endless interest to me and I have found them to have the biggest impact on any campaign or strategy I've built and executed.
Conversion optimization is one of my key marketing competencies - an important skill that I use at various stages of a functional marketing funnel. It's a skill that I believe should be universal to all marketers.
Developing non-traditional campaigns and strategies to connect with and influence buyers has been my core focus as a marketer over the last few years.
I've used Mailchimp as a primary tool for email list building, newsletter and email re-engagement, contest opt-ins, and a number of other crafty marketing campaigns. Most recently running a number of light email sequences with the tool.
I am HubSpot certified and have utilized the CMS within a number of projects and companies over the past few years. I am HubSpot certified and have utilized the CMS within a number of projects and companies over the past few years.