Jason Barbato

Growth, Inbound, Product Marketer. Advisor and Mentor. Former Best-In-Class Enterprise Growth Hacker at IBM.

Rochester, United States (-05:00 UTC)Englishfrom Rochester, United States
Customer success

Delivering positive outcomes and tangible improvements for over a decade for organizations such as IBM, Sodexo, EarthLink, QuestionPro, Chartbeat, and more. Highly custom and consultative marketing solutions in all areas (content, SEO, social, analysis, paid media, email, program strategy, OCMO) based on a data-driven, inbound marketing approach.

Growth marketing

Built and scaled $40M, best-in-class growth hacking program at IBM. Head of Growth at early-stage startup. Freelance growth and marketing consultant for 6+ years.

Mentor Toolkit
Google Analytics
over 11 years of experience

Extremely data-driven approach leads to daily exposure to Google Analytics for health checks, analysis, prediction, reporting. Received advanced certification in 2013.

over 9 years of experience

Over seven years straight of managing search, display, and Gmail advertising in direct-touch in-house roles, in partnership with vendors, and hands-on as a consultant. Monthly campaign budgets as high as $1M and ongoing retainers in $10-25K per month range.

over 5 years of experience

Hands-on A/B and multivariate web optimization experimentation at IBM using Optimizely that was highly data-driven and iterative with individual outcomes ranging from $270K to $6M in new ARR and global scale to 140 countries.

over 7 years of experience

Inbound certified. Agency, consulting, in-house experiences using HubSpot for all aspects of marketing infrastructure, automation, publishing, CRM, analysis, email, blog, and more.

Senior Director of Growth
- present

Growth leadership, strategy, execution for established B2B SaaS. Go-to-market and product-led growth for new B2C Freemium SaaS.

Advisor (former VP of Growth)
Orange Pegs
Irvine, United States
- present

Support of agency growth model and administration in practice

Digital Agencies
Global Growth Lead
New York, United States

Progressed the growth hacking discipline at IBM from startup to scale through singlehanded, hands-on strategy, execution, and evangelism. Milestones include the development of a transformative growth hacking technology stack, hiring and management of an advanced growth hacking team, direct execution of experiments that generated nearly $40M in ARR for IBM, and the introduction, iteration, and expansion of a revolutionary, best-in-class growth enablement and adoption program that scaled over 15X inside the company in 2019 with more than 200 active IBM growth hackers.

Marketing and Growth Consultant
- present

End-to-end digital marketing and growth strategy, execution, and support for a variety of online brands and businesses.

Real Estate
Web Hosting
Digital Agencies
Reviews (33)
1 session
16 Jun 2021

Jason was extremely insightful and was able to quickly zoom into key considerations for my SaaS. You can see his depth of experience. I threw lots of problems at Jason he able to point to the critical issues that will create the most value. Thanks Jason!

Andre Farinazo Jr
1 session
19 May 2021

Love it! Will schedule another meeting soon!

Anthony Giordano
1 session
17 May 2021

Great session spanning many topics from acquisition to monetization. Jason provided useful cases from his previous work and also direct suggestions for my current challenges.

1 session
5 Mar 2021

Top-notch advice.

Ekaterina Howard
1 session
4 Feb 2021

A wonderful chat with Jason about copy <> strategy <> client management (and how to get this right), so many great tips!

Amy Woodward
1 session
27 Jan 2021

Jason was super helpful and focused on giving relevant and targeted advice, and gave me a lot of ideas and a lot to think about!

Daniel Schrader
1 session
26 Jan 2021

Jason was super valuable to talk to. Was easy to talk to, and had great insights and advice for my venture. I recommend him for his growth hacking wisdom! Thanks Jason.

Nuno Pereira
1 session
11 Jan 2021

Great call with Jason. I have to manage a very complicated Google Ads account and he helped me structure my thoughts and define next steps. Jason has definitely a lot of experience in this area and knows how to address complex Google Ads issues. I'm glad I had this call on a Monday so I have the rest of the week to act upon all of the insights I got on this call.

Jon Medlock
1 session
4 Dec 2020

Great call with Jason! So good to bat ideas around, often the best resolution can be the simplest one and it can often take speaking with someone who really understands where you're at to realise that. Looking forward to more calls in future - thanks Jason!

Nathaniel Rodriguez
1 session
1 Dec 2020

What can I say, Jason knows his stuff. He was able to jump in and give me actionable ideas on how to improve the audit process for our company in addition to much more. I ended up taking a full page of notes. Highly recommend!

Clayton Johnson
2 sessions
23 Oct 2020

Another great call, thanks!

Hal Zeitlin
1 session
9 Oct 2020

After talking with Jason I made the call to install and start learning Google Optimize. Thanks Jason for the nudge!

Marty Cornish
2 sessions
28 Sep 2020

Jason is great. Second conversation.

Amita Goyal
1 session
21 Sep 2020

Jason was awesome at helping us understand buyer acquisition strategy and highlighting importance of SEO/website updates and building personas.

Ronald Ricardo
1 session
16 Sep 2020

Jason was great! It was very helpful when he literally said, "If I were in your shoes, I would...." and proceeded to list of tangible, actionable steps that will help me move the needle. If you're looking for direct and clear advice. I highly recommend him.

Veronika Cervenakova
1 session
6 Sep 2020

Highly recommend Jason for a call. He really wanted to understand the problem and the whole situation and make you think of different variants before giving you his opinion. He really took you out of the box of your everyday thinking to better understand the situation and the problem you are facing. Thanks for it!

Renee Smith
1 session
1 Sep 2020

Hi Jason, great session. Your focus on growth and “numbers” were a perfect fit to provide feedback. And your agency expertise & insight regarding the value of our solution will prove beneficial as we move closer to launch. Will be in touch!

Nathalie Nayman
1 session
31 Aug 2020

Jason is absolutely amazing! It was a very helpful call, I have received actionable advice and exactly the kind of guidance that I needed.

Jimmy Pewtress
1 session
10 Aug 2020

Had a great call with Jason. He gave me a good high-level breakdown of the different strategies available for growth and how to apply and evaluate them. Also made me think about what data I already have and how to leverage that for additional value without having to do anything new. Plenty to think about and definitely worth the time so thanks!

Marty Cornish
2 sessions
5 Aug 2020

Jason is great. Super knowledgable and helpful!

Clayton Johnson
2 sessions
31 Jul 2020

I had a nice brief chat with Jason and despite my lack of clear questions he was able to give solid direction. Thanks for the call!

Hendrik Henze
1 session
21 Jul 2020

It was great talking to Jason. You can tell that he has a lot of experience and has tested a lot of things. AND he loves to share this experience with you. Quite a few things, he said, I have not read or heard before. Thanks a lot of the input and good suggestions

Sophie D'Souza
1 session
30 Jun 2020

Super helpful session with Jason! He worked in a relatable industry and provided tons of helpful feedback and insight. His genuine care to help and provide value was evident - and he did just that! Highly recommend Jason as a mentor.

Pranav Dalal
1 session
9 Jun 2020

Great feedback

Ashok Kola
1 session
8 Jun 2020

Must recommended person to talk if you are just starting out a Tech company. Value adding gauranteed.

Martin Gorrie
1 session
4 Jun 2020

Just finished a great session with Jason. He was very tailored in applying his extensive experience/background to what I was looking for help on - hiring a remote marketing team. I could have easily chatted another hour! Super helpful, and an enjoyable experience with some clear takeaways. Thanks Jason.

Alex MacMillan
1 session
20 May 2020

Great session with Jason. Really helped frame how to approach my next marketing challenge, from collecting valuable information to questions to ask and the mindset to make an impact. Look forward to catching up again. Cheers.

Konrad Cichawa
1 session
10 May 2020

Jason was a rockstar. Asked lots of insightful questions, listened, and ultimately delivered 3 very actionable tips, that I am in the process of implementing. From start to beginning, great energy, I knew I was talking to a veteran in Growth Hacking space.

Ryan Conner
1 session
30 Apr 2020

Jason presented a variety of very creative solutions that our team would have never thought of. He even shared personal stories that related to our business and his insights as a potential customer proved incredibly valuable. I would highly recommend Jason to anyone looking to make a $1.00 out of 0.15 for growth hacking! I look forward to staying in touch with Jason as we continue to grow.

1 session
24 Jan 2020

If you're seeking value bombs, you need to speak with Jason. After just having one brief intro call with him, I'm already looking forward to the next. He brings a progressive and well-rounded flavor of expertise to the table. Most importantly, he listens. His desire to fully understand my business and marketplace before making specific recommendations is very reassuring.

Jan Kuzel
1 session
21 Jan 2020

Jason helped me review our (B2B SaaS) funnel numbers and understand where we should really invest our energy to make a difference for our growth.

1 session
3 Oct 2019

Jason was helpful, friendly and knowledgeable. I am super happy with our call and hopefully look forward to chatting again!

Foti Panagiotakopoulos
1 session
25 Sep 2019

Had a call with Jason to get a second perspective on my content marketing initiatives here at GrowthMentor and boy, did he deliver! Jason's incredibly T-shaped so he understands how content marketing plays into the overall growth strategy. Highly recommended, make sure to take notes!