Growth, Inbound, Product Marketer. Agency Partner. Former Best-In-Class Enterprise Growth Hacker at IBM.
Delivering positive outcomes and tangible improvements for over a decade for organizations such as IBM, Sodexo, EarthLink, QuestionPro, Chartbeat, and more. Highly custom and consultative marketing solutions in all areas (content, SEO, social, analysis, paid media, email, program strategy, OCMO) based on a data-driven, inbound marketing approach.
Built and scaled $40M, best-in-class growth hacking program at IBM. Head of Growth at early-stage startup. Freelance growth and marketing consultant for 6+ years.
Extremely data-driven approach leads to daily exposure to Google Analytics for health checks, analysis, prediction, reporting. Received advanced certification in 2013.
Over seven years straight of managing search, display, and Gmail advertising in direct-touch in-house roles, in partnership with vendors, and hands-on as a consultant. Monthly campaign budgets as high as $1M and ongoing retainers in $10-25K per month range.
Hands-on A/B and multivariate web optimization experimentation at IBM using Optimizely that was highly data-driven and iterative with individual outcomes ranging from $270K to $6M in new ARR and global scale to 140 countries.
Inbound certified. Agency, consulting, in-house experiences using HubSpot for all aspects of marketing infrastructure, automation, publishing, CRM, analysis, email, blog, and more.
Growth and growth hacking and inbound marketing leadership, consulting, mentoring, coaching, strategy, and client and internal project execution.
Progressed the growth hacking discipline at IBM from startup to scale through singlehanded, hands-on strategy, execution, and evangelism. Milestones include the development of a transformative growth hacking technology stack, hiring and management of an advanced growth hacking team, direct execution of experiments that generated nearly $40M in ARR for IBM, and the introduction, iteration, and expansion of a revolutionary, best-in-class growth enablement and adoption program that scaled over 15X inside the company in 2019 with more than 200 active IBM growth hackers.
Jason helped me review our (B2B SaaS) funnel numbers and understand where we should really invest our energy to make a difference for our growth.
Jason was helpful, friendly and knowledgeable. I am super happy with our call and hopefully look forward to chatting again!
Had a call with Jason to get a second perspective on my content marketing initiatives here at GrowthMentor and boy, did he deliver! Jason's incredibly T-shaped so he understands how content marketing plays into the overall growth strategy. Highly recommended, make sure to take notes!