Jason Barbato

Growth Lead @ IBM / Marketing and Growth Consultant

Rochester, United States of America (-05:00 UTC)Englishfrom Rochester, United States of America
Free
15min30min60min
Available
4
Sessions
0.00
Rating
Expertise
Customer Success

Delivering positive outcomes and tangible improvements for over a decade for organizations such as IBM, Sodexo, EarthLink, QuestionPro, Chartbeat, and more. Highly custom and consultative marketing solutions in all areas (content, SEO, social, analysis, paid media, email, program strategy, OCMO) based on a data-driven, inbound marketing approach.


Growth Hacking

Built and scaled $40M, best-in-class growth hacking program at IBM. Head of Growth at early-stage startup. Freelance growth and marketing consultant for 6+ years.


Mentor Toolkit
Google Analytics
over 9 years of experience

Extremely data-driven approach leads to daily exposure to Google Analytics for health checks, analysis, prediction, reporting. Received advanced certification in 2013.

Adwords
over 7 years of experience

Over seven years straight of managing search, display, and Gmail advertising in direct-touch in-house roles, in partnership with vendors, and hands-on as a consultant. Monthly campaign budgets as high as $1M and ongoing retainers in $10-25K per month range.

Optimizely
over 3 years of experience

Hands-on A/B and multivariate web optimization experimentation at IBM using Optimizely that was highly data-driven and iterative with individual outcomes ranging from $270K to $6M in new ARR and global scale to 140 countries.

Hubspot
over 5 years of experience

Inbound certified. Agency, consulting, in-house experiences using HubSpot for all aspects of marketing infrastructure, automation, publishing, CRM, analysis, email, blog, and more.

CEO / Head of Growth
Jelly Inc.
- present

Co-founder for early stage startup (B2B/B2C mobile app). Anticipated launch 2020.

Restaurants
B2C
Startups
B2B
E-Commerce
Global Growth Lead
IBM
- present

Senior growth marketer and hacker, strategist/advisor, and team lead for IBM Cloud/Cognitive. Daily application of data-driven marketing, product, consulting, and user experience expertise to uncover explosive growth opportunities for IBM offerings/products. Includes evangelizing and expanding growth hacking/marketing across IBM through new tools, processes, strategic partnerships.

Other
SaaS
B2B
Marketing and Growth Consultant
Freelance
- present

End-to-end digital marketing and growth strategy, execution, and support for a variety of online brands and businesses.

Digital Agencies
Web Hosting
Real Estate
B2C
Startups
SaaS
B2B
E-Commerce
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