Jason Barbato

Growth, Inbound, Product Marketer. Agency Partner. Former Best-In-Class Enterprise Growth Hacker at IBM.

Rochester, United States of America (-05:00 UTC)Englishfrom Rochester, United States of America
Free
15min30min60min
Available
11
Sessions
5.00
Rating
Expertise
Customer Success

Delivering positive outcomes and tangible improvements for over a decade for organizations such as IBM, Sodexo, EarthLink, QuestionPro, Chartbeat, and more. Highly custom and consultative marketing solutions in all areas (content, SEO, social, analysis, paid media, email, program strategy, OCMO) based on a data-driven, inbound marketing approach.


Growth Hacking

Built and scaled $40M, best-in-class growth hacking program at IBM. Head of Growth at early-stage startup. Freelance growth and marketing consultant for 6+ years.


Mentor Toolkit
Google Analytics
10 years of experience

Extremely data-driven approach leads to daily exposure to Google Analytics for health checks, analysis, prediction, reporting. Received advanced certification in 2013.

Adwords
8 years of experience

Over seven years straight of managing search, display, and Gmail advertising in direct-touch in-house roles, in partnership with vendors, and hands-on as a consultant. Monthly campaign budgets as high as $1M and ongoing retainers in $10-25K per month range.

Optimizely
4 years of experience

Hands-on A/B and multivariate web optimization experimentation at IBM using Optimizely that was highly data-driven and iterative with individual outcomes ranging from $270K to $6M in new ARR and global scale to 140 countries.

Hubspot
6 years of experience

Inbound certified. Agency, consulting, in-house experiences using HubSpot for all aspects of marketing infrastructure, automation, publishing, CRM, analysis, email, blog, and more.

VP of Growth, Partner
Orange Pegs
Irvine, United States of America
- present

Growth and growth hacking and inbound marketing leadership, consulting, mentoring, coaching, strategy, and client and internal project execution.

Digital Agencies
SaaS
B2B
Other
Startups
CEO / Head of Growth
Jelly Inc.
- present

Co-founder for early stage startup (B2B/B2C mobile app). Anticipated launch 2020.

Restaurants
E-Commerce
B2B
B2C
Startups
Global Growth Lead
IBM
New York, United States of America
-

Progressed the growth hacking discipline at IBM from startup to scale through singlehanded, hands-on strategy, execution, and evangelism. Milestones include the development of a transformative growth hacking technology stack, hiring and management of an advanced growth hacking team, direct execution of experiments that generated nearly $40M in ARR for IBM, and the introduction, iteration, and expansion of a revolutionary, best-in-class growth enablement and adoption program that scaled over 15X inside the company in 2019 with more than 200 active IBM growth hackers.

SaaS
B2B
Other
Marketing and Growth Consultant
Freelance
- present

End-to-end digital marketing and growth strategy, execution, and support for a variety of online brands and businesses.

Digital Agencies
SaaS
Web Hosting
E-Commerce
Real Estate
B2B
B2C
Startups
Reviews (3)
Jan Kuzel
1 session
21 Jan 2020

Jason helped me review our (B2B SaaS) funnel numbers and understand where we should really invest our energy to make a difference for our growth.

Daniel
1 session
3 Oct 2019

Jason was helpful, friendly and knowledgeable. I am super happy with our call and hopefully look forward to chatting again!

Foti Panagiotakopoulos
1 session
25 Sep 2019

Had a call with Jason to get a second perspective on my content marketing initiatives here at GrowthMentor and boy, did he deliver! Jason's incredibly T-shaped so he understands how content marketing plays into the overall growth strategy. Highly recommended, make sure to take notes!