Growth, Inbound, Product Marketer. Agency Partner. Former Best-In-Class Enterprise Growth Hacker at IBM.
Delivering positive outcomes and tangible improvements for over a decade for organizations such as IBM, Sodexo, EarthLink, QuestionPro, Chartbeat, and more. Highly custom and consultative marketing solutions in all areas (content, SEO, social, analysis, paid media, email, program strategy, OCMO) based on a data-driven, inbound marketing approach.
Built and scaled $40M, best-in-class growth hacking program at IBM. Head of Growth at early-stage startup. Freelance growth and marketing consultant for 6+ years.
Extremely data-driven approach leads to daily exposure to Google Analytics for health checks, analysis, prediction, reporting. Received advanced certification in 2013.
Over seven years straight of managing search, display, and Gmail advertising in direct-touch in-house roles, in partnership with vendors, and hands-on as a consultant. Monthly campaign budgets as high as $1M and ongoing retainers in $10-25K per month range.
Hands-on A/B and multivariate web optimization experimentation at IBM using Optimizely that was highly data-driven and iterative with individual outcomes ranging from $270K to $6M in new ARR and global scale to 140 countries.
Inbound certified. Agency, consulting, in-house experiences using HubSpot for all aspects of marketing infrastructure, automation, publishing, CRM, analysis, email, blog, and more.
Growth and growth hacking and inbound marketing leadership, consulting, mentoring, coaching, strategy, and client and internal project execution.
Progressed the growth hacking discipline at IBM from startup to scale through singlehanded, hands-on strategy, execution, and evangelism. Milestones include the development of a transformative growth hacking technology stack, hiring and management of an advanced growth hacking team, direct execution of experiments that generated nearly $40M in ARR for IBM, and the introduction, iteration, and expansion of a revolutionary, best-in-class growth enablement and adoption program that scaled over 15X inside the company in 2019 with more than 200 active IBM growth hackers.
Super helpful session with Jason! He worked in a relatable industry and provided tons of helpful feedback and insight. His genuine care to help and provide value was evident - and he did just that! Highly recommend Jason as a mentor.
Must recommended person to talk if you are just starting out a Tech company. Value adding gauranteed.
Just finished a great session with Jason. He was very tailored in applying his extensive experience/background to what I was looking for help on - hiring a remote marketing team. I could have easily chatted another hour! Super helpful, and an enjoyable experience with some clear takeaways. Thanks Jason.
Great session with Jason. Really helped frame how to approach my next marketing challenge, from collecting valuable information to questions to ask and the mindset to make an impact. Look forward to catching up again. Cheers.
Jason was a rockstar. Asked lots of insightful questions, listened, and ultimately delivered 3 very actionable tips, that I am in the process of implementing. From start to beginning, great energy, I knew I was talking to a veteran in Growth Hacking space.
Jason presented a variety of very creative solutions that our team would have never thought of. He even shared personal stories that related to our business and his insights as a potential customer proved incredibly valuable. I would highly recommend Jason to anyone looking to make a $1.00 out of 0.15 for growth hacking! I look forward to staying in touch with Jason as we continue to grow.
If you're seeking value bombs, you need to speak with Jason. After just having one brief intro call with him, I'm already looking forward to the next. He brings a progressive and well-rounded flavor of expertise to the table. Most importantly, he listens. His desire to fully understand my business and marketplace before making specific recommendations is very reassuring.
Jason helped me review our (B2B SaaS) funnel numbers and understand where we should really invest our energy to make a difference for our growth.
Jason was helpful, friendly and knowledgeable. I am super happy with our call and hopefully look forward to chatting again!
Had a call with Jason to get a second perspective on my content marketing initiatives here at GrowthMentor and boy, did he deliver! Jason's incredibly T-shaped so he understands how content marketing plays into the overall growth strategy. Highly recommended, make sure to take notes!