Growth Lead @ IBM / Marketing and Growth Consultant
Delivering positive outcomes and tangible improvements for over a decade for organizations such as IBM, Sodexo, EarthLink, QuestionPro, Chartbeat, and more. Highly custom and consultative marketing solutions in all areas (content, SEO, social, analysis, paid media, email, program strategy, OCMO) based on a data-driven, inbound marketing approach.
Built and scaled $40M, best-in-class growth hacking program at IBM. Head of Growth at early-stage startup. Freelance growth and marketing consultant for 6+ years.
Extremely data-driven approach leads to daily exposure to Google Analytics for health checks, analysis, prediction, reporting. Received advanced certification in 2013.
Over seven years straight of managing search, display, and Gmail advertising in direct-touch in-house roles, in partnership with vendors, and hands-on as a consultant. Monthly campaign budgets as high as $1M and ongoing retainers in $10-25K per month range.
Hands-on A/B and multivariate web optimization experimentation at IBM using Optimizely that was highly data-driven and iterative with individual outcomes ranging from $270K to $6M in new ARR and global scale to 140 countries.
Inbound certified. Agency, consulting, in-house experiences using HubSpot for all aspects of marketing infrastructure, automation, publishing, CRM, analysis, email, blog, and more.
Senior growth marketer and hacker, strategist/advisor, and team lead for IBM Cloud/Cognitive. Daily application of data-driven marketing, product, consulting, and user experience expertise to uncover explosive growth opportunities for IBM offerings/products. Includes evangelizing and expanding growth hacking/marketing across IBM through new tools, processes, strategic partnerships.