Jason Amunwa

Let me tell you a secret: focused, ongoing CRO is one of SaaS' secret weapons, because small improvements compound over time to yield substantial incremental revenue and user growth over time. But it can often be difficult to know where to start, and which opportunities are the lowest-hanging fruit. Allow me to take a look at your product, and suggest some good starting points?

I am formerly the Director of Products and Marketing at Telepathy, an award-winning UX design studio that created user experiences for some of Silicon Valley's best-known names, including Tim Ferriss, Lean Startup, and Quip, (having spent 2 years as a self-taught frontend designer and web developer prior to that). I've also written extensively about the impact good UX can have on the growth trajectory of a business.

I got my start in email marketing 14 years ago, running campaigns for Royal Caribbean to a rich database of over 3 million subscribers. Since then, I've created, executed and managed all kinds of email campaigns ranging from huge product announcements to automated lead nurturing sequences. Let's talk email! :)

You don't build, monetize and scale 10 software products in 8 years, without gaining a few good insider tips on how to effectively grow a software business. Let me share some of mine with you?

It's difficult to decide whether or not to go all-in on that product idea that's been keeping you awake at night. The good news is, there are many tried-and-true techniques you can employ to increase your certainty and confidence, regardless of whether you decide to march forward, or shelve that idea for another day. Either way, let me share some of the tactics I've found indispensable for validating over 10 SaaS products prior to committing to build them.

I'm a certified Bubble app developer (via AirDev.co), and have extensive experience in using no-code tools to bring cool ideas to life. You'd be surprised at the complexity of applications that can be built with these tools, as well as the timelines - sometimes in as little as 2-3 weeks! :)

Here's a mindblowing fact: the vast majority of SaaS founders spend less than 2 hours figuring out what to charge for their product, but a good pricing strategy can be up to twice as efficient as improving your customer retention, and **4X as efficient as increasing your customer acquisition**. I've launched 10 SaaS products in the past, and learned a few things about pricing for growth, so let's chat, and I'll tell you a couple stories :)

In a world where you can measure literally anything about your product, the most valuable question you can be asking yourself is "Which are the metrics that truly matter?". I've implemented and used analytics tools like Segment, Mixpanel, Intercom, and Google Analytics to surface up meaningful growth insights for a variety of SaaS products, so let's chat about your business goals, and how you can pick the right metrics with which to optimize your efforts.

I've been in product management for 12 years, and led the world-class design & development teams that have concepted, built and launched over a dozen B2C, B2B, and enterprise SaaS and mobile products across categories like marketing automation, HR Tech, Healthcare, Insurtech and more. In total, they've been used by over 450,000 people and companies — including Filament (acq. by ShareThis), Voalte (acq. by Hillrom for ~$200m), and GloveBox (raised a $5.5m Series A in July 2022).

The debate is over: remote work is here to stay, and companies that learn to recruit and work with the best talent from virtually anywhere in the world will gain an incredible advantage over those who insist on sharing physical space just for the sake of "collaboration". I've been working 100% remotely since 2016, at companies up to 250 employees, across 12 timezones - so let's talk about the tools, techniques, and mindset that can make remote sing for your business.

Too many founders wrongly assume they already have all the answers, and know exactly what to build - and find out too late that they were wrong. Although it's a time-consuming effort, diligent user research often yields absolute gold insights for your product strategy - as long as you ask the right questions. I've personally conducted over 100 user interviews, as well as dozens of user research efforts - allow me to share with you the tools, templates, and tips that'll get you saying "A-ha!" :)

Don't let the puff-piece 600-word growth hacking articles on Medium, or casual acquaintances pontificating about their 18X rocketship on Forbes.com fool you: taking an idea and successfully bringing it to market is *hard*, and takes a long time - and it's when you're in the trenches feeling all alone, that you need to vent the most. Come in, sit down, and lemme hear what's on your mind.

I've been using Google Analytics to unearth traffic and conversion rate growth opportunities for marketing websites and SaaS businesses for over a decade.

Used to setup & monitor marketing & sales funnels, solicit user feedback via automated website surveys, and run heatmapping reports to inform growth, CRO & UX optimization efforts.

Used to create landing & squeeze pages, run A/B tests to increase subscriber and purchase conversion rates, as well as build email marketing subscriber lists.

Managed and contributed to a backlog of ~2000 user stories and epics with product team, including daily review meetings with distributed engineering team.

I've been running email marketing campaigns since 2005, reaching a total audience of over 40 million subscribers. For most of that time, I've used Mailchimp to deploy campaigns, analyze and segment customer lists, and drive growth and revenue for clients and products.

I've used Mixpanel to monitor and analyze user behavior in several of the SaaS products I've worked on, as well as to dig deep for actionable insights on how to grow them.

I've lived, loved, and labored in Trello for close to a decade now, and regard it as one of my precious "Everything" tools. It's always been immensely powerful, but the addition of automations, and integrations has made it capable of unbelievable things - for example, I turned it into an RPG, where players can earn experience points and bonuses for doing household chores ;) Let's talk about your workflows, and figure out how to automate away the drudgery of your day-to-day!

Quite simply, Zapier is the duct tape of the internet, and I've used it to prototype and build a variety of systems, ranging from an automated customer feedback analysis engine, to an RPG that earns you points for doing household chores. Whether you're a Product Manager, Growth Hacker, or busy Founder, I can help you find opportunities to automate away your most repetitive tasks, and win back your precious time.