Product management, growth, & data analysis expert
I got my start in email marketing 14 years ago, running campaigns for Royal Caribbean to a rich database of over 3 million subscribers. Since then, I've created, executed and managed all kinds of email campaigns ranging from huge product announcements to automated lead nurturing sequences. Let's talk email! :)
Don't let the puff-piece 600-word growth hacking articles on Medium, or casual acquaintances pontificating about their 18X rocketship on Forbes.com fool you: taking an idea and successfully bringing it to market is *hard*, and takes a long time - and it's when you're in the trenches feeling all alone, that you need to vent the most. Come in, sit down, and lemme hear what's on your mind.
I come alive at the intersection of data and design, which is exactly the hybrid discipline which makes CRO so impactful for new companies and products that are gaining traction and starting to hit their stride.
You don't build, monetize and scale 10 software products in 8 years, without gaining a few good insider tips on how to effectively grow a software business. Let me share some of mine with you?
I am formerly the Director of Products and Marketing at Telepathy, an award-winning UX design studio that created user experiences for some of Silicon Valley's best-known names, including Tim Ferriss, Lean Startup, and Quip, (having spent 2 years as a self-taught frontend designer and web developer prior to that). I've also written extensively about the impact good UX can have on the growth trajectory of a business.
8 years of product management experience across the entire product lifecycle, from concept to sunset // Built, launched & scaled 10 software products across SaaS, IOS/Android, and WordPress, serving over 200,000 users // Facilitated 3 acquisitions // Familiar with leading distributed design & development teams within Agile & Jobs To Be Done frameworks
Quite simply, Zapier is the duct tape of the internet, and I've used it to prototype and build a variety of systems, ranging from backend office processes, to an automated customer feedback categorization machine. Whether you're a Product Manager, Growth Hacker, or busy Founder, I can probably help you find opportunities to automate away your most repetitive tasks, and win back your precious time.
I've been using Google Analytics to unearth traffic and conversion rate growth opportunities for marketing websites and SaaS businesses for over a decade.
I've used Mixpanel to monitor and analyze user behavior in several of the SaaS products I've worked on, as well as to dig deep for actionable insights on how to grow them.
I've been running email marketing campaigns since 2005, reaching a total audience of over 40 million subscribers. For most of that time, I've used Mailchimp to deploy campaigns, analyze and segment customer lists, and drive growth and revenue for clients and products.
Used to setup & monitor marketing & sales funnels, solicit user feedback via automated website surveys, and run heatmapping reports to inform growth, CRO & UX optimization efforts.
Used to create landing & squeeze pages, run A/B tests to increase subscriber and purchase conversion rates, as well as build email marketing subscriber lists.
Managed and contributed to a backlog of ~2000 user stories and epics with product team, including daily review meetings with distributed engineering team.
[Voalte was acquired by Hillrom in May 2019] Lead product, engineering, and marketing teams distributed across 10 timezones through the creation and launch of Voalte Insight, a communications analytics tool for hospitals. Designed & ran user research workshops at VUE2018, an annual user conference for 200 healthcare executives. Built a scalable user feedback analysis system that captures and automatically categorizes thousands of user comments and feature requests per month. Drove market and user research into product features to raise usage among doctors, a critical audience for business expansion.
I help SaaS business founders and teams figure out where to focus in order to grow their revenue, by providing straightforward, actionable and practical growth hypotheses based on in-depth user research, data analysis, and a hefty dose of experience. I specialize in Conversion Rate Optimization (CRO), UX, analytics, marketing, and user research - a handy toolset for finding those low-hanging opportunities that can drive sustainable growth for your business. Oh, and I can do it for you in just 7 days - learn how at GrowthLook.com
[Telepathy was acquired by ServiceNow in Oct 2017] I started at Telepathy as a Product Manager, and worked my way up to Director of Products & Marketing. During that time, we created several products from early concept validation and customer development, right through to monetization, scaling and exit. Past products I worked on include Hello Bar (acquired by Neil Patel and Hiten Shah at Crazy Egg), SlideDeck 2, Flare & Filament. Filament was a particularly memorable ride. We taught ourselves how to build, launch and monetize this web content analytics platform in under a year, with only 3 people, blindfolded (just kidding–sometimes it was 4 people). Filament was acquired by the awesome folks at ShareThis, right before I left - quite the note to end on! Altogether, our products have been used by almost a million people, and viewed billions of times to date.
Jason was great - even accommodating my scheduling mistake in a very friendly way! Discussing frustrations felt good, and we had an excellent exchange to progress my thinking around product-market fit, with actionable ideas that I will be testing. Very good mentoring session overall!
Jason was more than helpful in not only providing relevant solutions to our team culture improvement but also followed up with a lengthy list of resources via email following the call.