Jan Kuzel

If you want to kick ass with customer interviews, I am the BEST mentor on the platform for you. As a Head of Growth of a customer feedback tool, I am naturally obsessed with User research. I craft advanced frameworks using surveys and interviews to learn as much as possible. Customer feedback is absolutely one of the most critical things every SaaS company should be obsessed with. The type of things you ask, how you structure your results, and extract patterns are crazy important.

Without PMF, everything feels like pushing a boulder uphill. You can have a super polished turd of a product with a fantastic design, excellent customer support, a nice set of features, but slow growth numbers. On the other hand, with high PMF, you can operate SaaS with many flaws and still grow like crazy. It is not just PMF, but the whole Product-Channel-Model-Market Fit, and it's tough to figure this out. It's a challenge I love the most in the entire SaaS business space.

Growth marketing is what marketing used to be in the past, a full-funnel approach, including all the high-level strategy above, not just obsession with acquisition, retention, and lately, Product-market Fit. I believe that the correct formula for unlocking growth is The Product-Channel-Model-Market Fit.

I have read 50+ books, ebooks, articles, and other resources on SaaS pricing and have written content on the topic. I also analyzed and revamped SaaS pricing before. The bad news is that most companies dramatically overlook work on pricing. It's a common blind spot. The good news is that a systematic approach to figuring out the correct pricing strategy to support your goals exists. It's not simple, but it is pretty straightforward if you bite into it hard enough.

I know how to operate without a team, dealing with both strategy and execution alone, and I know how to juggle between being a performer and being a manager to a small team while also hiring and building the team. That's the reality of every bootstrap company. Knowing how to switch roles, learn new things fast and on your own, and always try to do things that actually work. Because there is not much leeway to do weak work with the minimal manpower available if you want to achieve results.

I am pretty opinionated about modern hiring methods and criteria for a fully remote company. So far, I've been able to hire for every role in one (intense) month. But, hiring is a tough challenge no matter how much you try to optimize it, especially if you want to hire only self-driven minds who will pioneer or improve the processes and build foundations for their departments. A much-needed characteristic for every early-stage startup employee, as there is no time to hold hands and manage.

I am exceptional with productivity tools (documentation, visualization, team communication), MarTech tools - (customer feedback, marketing automation, website management), and analytics tools (product, marketing, subscription).