Jan Kuzel

Head of Growth at SatisMeter | B2B SaaS Strategy

Brno, Czechia (+01:00 UTC)Czech, Englishfrom Olomouc, Czechia
Growth marketing

I do borrow practices from it, but most companies don't really have the scale for proper growth hacking. There is absolutely no place for hacks if you don't have a marketing foundation. I still chose to add this specialty, because there isn't one for Growth Marketing, ie. general leadership for the growth of the SaaS company by taking a look at the whole funnel, even pre-acquisition to positioning and customer research, across acquisition, onboarding, churn and other means of generating revenue.

Technology and tools

This is my primary expertise that my marketing & startup connections often ask me about to help them with. I am especially strong with martech tools and stuff around WordPress. I am very much used to setting up tools for my clients or teammates and teaching them how to use it to boost their productivity and performance. For a while I was a Salesforce Pardot consultant, so I know how to handle a decent level of complexity.


I love achieving small marketing wins that only cost me my time and ideally not that much of it. I know how to operate without a team, dealing with both strategy and execution. It's hard, but that's the life of an early stage company. I also own lot of tools and software personally, either through some lifetime deal or past relationship, so that's also one small way to cut costs. I only choose expensive tools if they are really needed and it's unavoidable.

Mentor Toolkit
over 2 years of experience

I know my way around Mixpanel, but I actually prefer Amplitude. No SaaS can really exist with at least one of them though. Bread and butter of product analytics.

Google Analytics
over 7 years of experience

I have a love/hate relationships with Google Analytics. It's free right? Awesome! But it's not meant for a SaaS product and there is a TON of manual setup needed to at least get it closer to usable. Oh yeah, and most things are not retroactive. Please shoot me. Still, it produces seriously valuable data though, if you play with it long enough to really start to understand some of the information that it really offers.

over 2 years of experience

I have more of a surface level expertise with Segment. As a marketer I don't really integrate it within the SaaS product itself, I just manage the destinations and the scripts I need. I have external consultant to help me with Segment troubleshooting.

Bare Metrics
over 2 years of experience

Every marketer needs to stay in touch with the actual financial numbers. I find Baremetrics to be very clean platform to learn what I need, sometimes the calculations for some metrics are bit weird if you don't have a ton of data, but if you really know what you're looking for, you can use some tricks and get it.

over 2 years of experience

Well, pretty much as in every SaaS company that uses Intercom, I work with Intercom almost daily to learn more about our customers. If you ask me, as a platform it's far from perfect and I always have some issues with it, but at the end of the day, I kind of manage to do what I need.

over 2 years of experience

General use to help with keyword analysis for new blog content and tracking performance of a website. Ahrefs really is the best SEO tool on the market for this.

over 16 years of experience

I love WordPress. Whenever I work with companies on their marketing, I often happen to be the best guy to operate their WordPress site. I had my fair share of fuck-ups with WP (getting hacked and such) and gradually, I became quite knowledgeable when it comes to everything WP related - security, speed, design, ease of management and SEO. I am the go-to WP guy for many of my personal connections.

Head of Growth
- present

Ownership of marketing. Full-funnel orientation on growth. Development of a marketing strategy. Cooperating with marketing team members. B2B SaaS. SatisMeter is a customer feedback platform (in-app survey) for learning more about your customers, reducing churn and accelerating growth by using the Net Promoter Score.

Marketing & Pardot Consultant
- present

Marketing production and automation. Pardot implementation and consulting services for clients. Mooza is a Salesforce partner providing implementation services for startups & SMBs. They disrupt the existing Salesforce partner ecosystem across the Europe by providing fast, high-quality and affordable service as well as being customer and employee obsessed.

Digital Agencies
Salesforce Certified Pardot Consultant

The Salesforce Pardot Consultant credential is designed for those who have experience implementing Pardot solutions in a customer-facing role. Candidates should be able to design and implement Pardot solutions that meet customers’ business requirements and contribute to their long-term success.

Salesforce Certified Pardot Specialist

The Salesforce Pardot Specialist credential is designed for those who can demonstrate skills and knowledge in designing, building, and implementing marketing workflows through the Pardot platform.

Reviews (14)
Balazs Farago
1 session
3 Feb 2021

Jan is a very nice person. He listen to you, ask good questions and just give the answer what you were looking for! I can recommend to anyone! thanks Jan!

Joost de Kok
1 session
6 Jan 2021

Was a pleasure to talk with Jan!

Filip Pabisek
1 session
20 Nov 2020

Good NPS talk

Roger Yelvington
1 session
14 Oct 2020

Great conversation, thank you for the time!

Tony Talamas
1 session
12 Oct 2020

Jan was great at delivering constructive feedback on both my messaging and the presentation of both my website and landing page. He shared with me some actionable tips that I will work to implement today.

David Vete
1 session
26 Jun 2020

I booked Jan to give me his feedback on my new SaaS project. Very friendly and knowledgeable guy. Highly recommended! :)

Peter Saghegyi
1 session
4 Mar 2020

Jan is a young and aspiring guy. We chatted about a few great ideas how to progress in my journey. He shared some useful links with me to help framework our ideas.

Lodewijk Veldhuijzen
1 session
27 Feb 2020

Really enjoyed my conversation with Jan. Learned about some new valuable tools that will help me in the future and gained some additional perspective on my website, which I can act on and will definitely improve the image of my business over time. Jan, thanks a lot. It was a pleasure.

Abhishek Ekbote
2 sessions
7 Jan 2020

Jan was really helpful in understanding the key issues of the problem. A really good session.

Foti Panagiotakopoulos
1 session
3 Jan 2020

Had a great call with Jan. Great guy to talk to about how to create some order in your workflows as a marketer.

Filip Firkal
1 session
31 Jul 2019

Great feedback on our service and new channel ideas.

Patrick Thompson
1 session
24 Jul 2019

Jan was helpful in describing the ways that they're solving the problem currently at SatisMeter and gave me a few tidbits to think about when working on Iteratively.

Bogdan Pol
1 session
14 Jun 2019

Jan​ brought me one step closer to solving a difficult problem. And, on top of that, he showed me resources that help in my professional development. Great meeting you, Jan!

Faheem Iftikhar
1 session
9 Apr 2019

We discussed growth hacking strategies and within 15-20 mins Jan was able to give me 4-5 really solid solutions. Had the right knowledge of things and understood my challenges like a pro. I would recommend him for discussions related to B2B lead gen and outreach strategies.