Head of Growth at SatisMeter | B2B SaaS Marketing
This is my primary expertise that my marketing & startup connections often ask me about to help them with. I am especially strong with martech tools and stuff around WordPress. I am very much used to setting up tools for my clients or teammates and teaching them how to use it to boost their productivity and performance. For a while I was a Salesforce Pardot consultant, so I know how to handle a decent level of complexity.
I do borrow practices from it, but most companies don't really have the scale for proper growth hacking. There is absolutely no place for hacks if you don't have a marketing foundation. I still chose to add this specialty, because there isn't one for Growth Marketing, ie. general leadership for the growth of the SaaS company by taking a look at the whole funnel, even pre-acquisition to positioning and customer research, across acquisition, onboarding, churn and other means of generating revenue.
I love achieving small marketing wins that only cost me my time and ideally not that much of it. I know how to operate without a team, dealing with both strategy and execution. It's hard, but that's the life of an early stage company. I also own lot of tools and software personally, either through some lifetime deal or past relationship, so that's also one small way to cut costs. I only choose expensive tools if they are really needed and it's unavoidable.
I know my way around Mixpanel, but I actually prefer Amplitude. No SaaS can really exist with at least one of them though. Bread and butter of product analytics.
I have a love/hate relationships with Google Analytics. It's free right? Awesome! But it's not meant for a SaaS product and there is a TON of manual setup needed to at least get it closer to usable. Oh yeah, and most things are not retroactive. Please shoot me. Still, it produces seriously valuable data though, if you play with it long enough to really start to understand some of the information that it really offers.
I have more of a surface level expertise with Segment. As a marketer I don't really integrate it within the SaaS product itself, I just manage the destinations and the scripts I need. I have external consultant to help me with Segment troubleshooting.
Every marketer needs to stay in touch with the actual financial numbers. I find Baremetrics to be very clean platform to learn what I need, sometimes the calculations for some metrics are bit weird if you don't have a ton of data, but if you really know what you're looking for, you can use some tricks and get it.
Well, pretty much as in every SaaS company that uses Intercom, I work with Intercom almost daily to learn more about our customers. If you ask me, as a platform it's far from perfect and I always have some issues with it, but at the end of the day, I kind of manage to do what I need.
General use to help with keyword analysis for new blog content and tracking performance of a website. Ahrefs really is the best SEO tool on the market for this.
I love WordPress. Whenever I work with companies on their marketing, I often happen to be the best guy to operate their WordPress site. I had my fair share of fuck-ups with WP (getting hacked and such) and gradually, I became quite knowledgeable when it comes to everything WP related - security, speed, design, ease of management and SEO. I am the go-to WP guy for many of my personal connections.
Ownership of marketing. Full-funnel orientation on growth. Development of a marketing strategy. Cooperating with marketing team members. B2B SaaS. SatisMeter is a customer feedback platform (in-app survey) for learning more about your customers, reducing churn and accelerating growth by using the Net Promoter Score.
Marketing production and automation. Pardot implementation and consulting services for clients. Mooza is a Salesforce partner providing implementation services for startups & SMBs. They disrupt the existing Salesforce partner ecosystem across the Europe by providing fast, high-quality and affordable service as well as being customer and employee obsessed.
The Salesforce Pardot Consultant credential is designed for those who have experience implementing Pardot solutions in a customer-facing role. Candidates should be able to design and implement Pardot solutions that meet customers’ business requirements and contribute to their long-term success.
The Salesforce Pardot Specialist credential is designed for those who can demonstrate skills and knowledge in designing, building, and implementing marketing workflows through the Pardot platform.
Great feedback on our service and new channel ideas.
Jan was helpful in describing the ways that they're solving the problem currently at SatisMeter and gave me a few tidbits to think about when working on Iteratively.
Jan brought me one step closer to solving a difficult problem. And, on top of that, he showed me resources that help in my professional development. Great meeting you, Jan!
We discussed growth hacking strategies and within 15-20 mins Jan was able to give me 4-5 really solid solutions. Had the right knowledge of things and understood my challenges like a pro. I would recommend him for discussions related to B2B lead gen and outreach strategies.