CEO of GoSquared – focused on product and growth
Over 10 years of first-hand experience designing and implementing SaaS products, marketing sites, user onboarding flows, and more. Primarily in B2B. Extensive knowledge of Sketch, Adobe Illustrator, HTML, CSS, Marvel, and more.
Led the content marketing efforts for GoSquared for over 10 years – writing 100+ blog posts on product design, growth, business, and more. Also extensive experience in lead generation, and overall content marketing strategy.
Management of the GoSquared platform for 10+ years. Experience both managing product first-hand (ingesting feature requests, using data to inform decisions, understanding competitive landscape, and using instinct) to define product roadmap, and leading product management as a discipline within the team.
Use Trello extensively for project management at GoSquared to run our feature requests, our product roadmap, team weekly planning, and more. Also use on a personal basis for keeping my life in order.
Have been using Wordpress for many years to run personal blogs and the core GoSquared Blog and Engineering Blog. Also knowledge of Wordpress ecosystem with our work at GoSquared on theme development, and our integration work to bring the GoSquared Wordpress plugin to life.
Used Close.io at GoSquared for many years to manage email communication and sales pipeline for our sales deals. Using many features including reporting, and email templating and sequences.
Use MailChimp on a weekly basis to send a weekly newsletter to 20,000 subscribers. Extensive knowledge of the MailChimp platform over many years to design and build emails, and on their API as integration partner for GoSquared.
Using with 10s of thousands of contacts to run multiple drill campaigns based on user behaviour. Using Drip for onboarding sequences, lead capture on our blog, and retention emails.
Leading the team at GoSquared and setting vision, purpose, and strategy for everything we do to build the company.