Conversion Copywriter | Founder
I'm an experienced writer and founder who works with ecommerce, SaaS and digital agencies to increase conversions for their landing pages, emails, social campaigns and more through the power of conversion-driven copy. I love analyzing data and experimentation!
I've helped many businesses over the last 10 years develop content marketing strategies to increase engagement and brand awareness. I deep dive into research and audit processes to determine the vision for each brand.
Let's help you level up your career or take your biz to new heights! I can help you solve the blockers standing between you and success so you can achieve your personal and professional goals. I'm a patient listener and a sharp problem-solver who can give you actionable insights to improve your processes and workflows.
I can help you strategize welcome sequences & sales emails. I've written dozens of high CTR emails sent to lists as high as 4 million subscribers. I've been working with Mailchimp since 2014.
I've written and managed 100+ Facebook ad campaigns in the past, working alongside various ad agencies. I completed Facebook Blueprint in 2015, and I'm familiar with compliance.
Unbounce is one of my clients! I often help my other clients build and optimize their landing pages to increase conversions. I have experience with UX/UI, web design, wireframing, but my specialty is writing conversion-driven copy.
Trafilea is one of the fastest growing DTC e-commerce groups in the world, with a remote team of 270+ talents from all over the world. Brands in the Trafilea group include: Shapermint, Truekind and Empetua. My Responsibilities: • Hiring and leading a team of 7 copywriters to ensure consistent strategy and brand messaging across multiple channels •Developing tone + voice guidelines and communications QA checklists for Trafilea (employer branding) and all its brands • Developing creative briefs, conceptualizing multiple campaigns simultaneously, pitching new concepts, writing and co-producing multiple campaigns each week • Participating in marketing strategy, campaign building, positioning strategies and analyzing ad performance to develop changes that can improve ROAS and reach revenue/profit targets • Strategizing and executing conversion-focused communications (web copy, social media ads, emails, TV/video, radio scripts etc) to drive multi-channel growth, customer acquisition and retention. • Working as a creative director with in-house creative + video production teams as well as partner ad agencies to strategize, create and produce advertising assets for multiple 7-figure seasonal/holiday ad campaigns and new product launches • Working with the marketing, research, product, acquisitions and branding teams to develop and implement communication strategies to scale growth, increase brand awareness and industry market share. •Strengthening Trafilea's employer branding and communications to help the HR team attract world-class talents to join the company
I worked with some of Canada's biggest companies to reach multicultural audiences with culturally-relevant ads + diversity marketing campaigns. ☆ Results ☆ • Won the 2020 Marketing Awards and the 2020 MUSE Creative Awards (details below) •Managed 16 projects (simultaneously) for some of Canada's top blue-chip clients, including: Bosa Properties, ASPAC Developments, British Pacific Properties, Wesgroup Properties, Connect Hearing, Streetside Developments, Fortis BC and more. • Strategized, planned and launched dozens of multi-channel (print, digital, radio, OOH, social media) campaigns that brought in 100s of millions of impressions (51 million impressions in digital alone & 100k+ clicks) and generated multi-millions in revenue for my clients • Responsibly handled multiple 6-figure advertising budgets to ensure maximized ROI • Led the company website revamp project; was involved in rebranding, web design and copywriting • Managed local and remote teams + freelancers, and worked with over a dozen media executives on a regular basis • Copywriting and editing for Captus Advertising and its clients (website, marketing collateral, case studies, articles, ads, advertorials, digital ads)
I made hundreds of thousands of readers around the world laugh, bawl their eyes out and fall in love with irresistibly-flawed fictional characters. ☆ Results ☆ • 1 million+ words written since 2014 • 571k+ reads on top 2 books (went viral) • Wrote and launched 18 books published under 2 pen names, including 5 digital bestsellers • Published 4 books through Amazon Publishing and was invited to be an Amazon Influencer in 2017 • Created and executed 100s of digital ad campaigns (Google, FB, IG, AMS) • Built a 50-member PR team and a 800+ member private fan club in addition to a robust social media follower count and mailing list • Helped my network of fellow authors plan and execute their branding + book launch strategies, as well as edit their manuscripts, email and sales copy
★ Services ★ ‣ Copy Consultation | Strategy | Audits & Edits ‣ Website & Landing Pages | UX Copy | Product Descriptions ‣ Sales Emails | Launch Emails | Drip Campaigns ‣ Social Media Ads | Video Scripts ‣ Creative Direction Check out my work: www.jackiequiring.com ____________ ★ Results ★ ✔️ Millions in revenue generated for clients ✔️ 223 writing projects completed ✔️ 170 happy clients ✔️ 1 million+ words written ✔️ 100s of campaigns launched ____________ ★ Why Me? ★ ‣ 10 years of writing experience ‣ Biz savvy (entrepreneur since I was 17) ‣ 5 years Graphic Design + Creative Direction XP ‣ Award-winning ad agency experience ‣ Certified marketer ‣ Psychology degree (a.k.a persuasive mental ninja)
I worked with new immigrants who needed help overcoming their language barrier after moving to Canada. I taught, coached and mentored dozens of small business owners, entrepreneurs and students so they could realize their personal, professional and educational goals. ☆ Results ☆ -Helped dozens of clients for 10+ years by teaching them how to fluently read, write and speak English (professionally, at school, at work and in society). -Created custom curricula, course materials, assignments, quizzes and exams ‐ Edited and revised hundreds of documents, projects, essays and applications
Majored in Psychology
Jackie took a look at my landing page and gave feedback on how to more explicitly explain the benefits of my product.
Jackie helped ground me to write for what the customer wants, think of benefits of the benefits, and stay focused on not communicating too much. She gave me homework to do more research, she is so right!
What a great experience, just 30 mins with her and she's been able to point out 2 significant areas for me to improve on. Definitely worth your time!
Good talk on landing page optimization, felt there was a bit of friction, might had to do with our not fully finished landing page, might have to with the fact that we were a bit tired. She did provide some really good knuggets of wisdom in how to build your landing page.
Jackie came highly recommended to help with some landing page strategies and approaches. I was not disappointed! In only 30 minutes, and looking at the landing page in question, Jackie shared a ton of advice, ideas, and guidance. She also asked some really great questions that got thinking about what I was out to achieve. I would definitely recommend a session with Jackie!
Awesome session with Jackie, she is very friendly and detail oriented. She helped us with valuable feedback on how to improve the messaging for our project and gave us a clear idea on what next steps to follow. Thank you!