Product Market Fit Expert
Getting all your customers to love your product is impossible right. Well, what you have to remember is, as a startup or growth company, you can't please everyone. Focus on understanding which customers segments you want to fall in love with your product. These are the customers you need to understand inside-out and that will drive the success of a world class product.
I have spent the last 15 years developing a market strategy mindset. However, over the last 7 years, I have been developing what I call the 10X mindset. Essentially it is understanding that disruptive growth and $100million opportunities are determined more by understanding the market than the technology.
Product market fit is a tricky problem because the market has many different segments that all want different things. The first question to ask is not about the product but about the market. Market alignment is all about having absolute clarity on which customer Job-to-be-done you are focused on and the pain points that entails.
I use Trello frequently to support the organization and management of tasks, ideas, and teams for development projects. I integrate Trello with other software and frequently use with Slack.
Value proposition design and split testing are two key activities of my projects with early-stage startups. I integrate qualitative job-to-be-done research findings to help find the best short cuts to key messages that will resonate with users. A key specialty is using qualitative testing to quickly detect what stops landing page visits from carrying out the action.
Proficient in using MailChimp for automated marketing tasks. I have run about 50 campaigns over the last 5 years. I used integrations with several websites and landing pages.
To define the market strategy for a new product launch. Just eat had purchased a startup the customer acquisition has stalled and retention was dropping. I diagnosed there product market fit issues and established the market growth opportunity.
Iain co-founded Disruptive Lemonade in 2012 and has since had the privilege of training, coaching and consulting thousands of marketers, engineers, managers, and directors from a diverse range of globally recognized brands such as Jaguar Land Rover, Rolls Royce, Dura Automotive Systems, Just Eat, and disruptive startups like Fintech startup B-Social. He travels globally on behalf of the University of Warwick to talk and teach ‘Disruptive Innovation’ theory and ‘JTBD’ theory into practice.
Decide which one of the seven social banking markets is the most attractive beachhead strategy. Resulted in a quantitative study with a sample size of 750 responses to identify the underserved market segment worth $3billion in the UK alone. B-Social have just closed a $4million seed round
Help a team of technical engineers to understand which feature development projects they should kill, continue with and invent.
An industrial design MA where I specialized in design-based research and understanding user needs and how to translate these needs into design features.
This was achieved while teaching 3D design and visual effects