App Marketer of the Year | Head of Growth
The best copy is the words that your customers write for you. Book a call to talk research conversations, iteration, and creating copy that converts for all elements of the lifecycle.
I've worked with over 100 companies bringing products to market. Happy to go over what you've got planned and work together to maximise your launch. Let's do this.
*DIGITAL PRODUCTS*. I've worked with over 100 companies bringing products to market. We can talk the importance of a thorough launch plan and run through what you've got mapped out so far.
From conception to conversation to implementation, it's important to figure out if this is the right idea to pursue. Let's figure out your route to success.
If you're stuck in a loop, or you've seen your success plateau, let's zoom out, step back and begin again from the basics to make our way to hyper-growth.
I love working with early stage companies and working out the best go-to-market strategies and iterating the product to become the solution your audience needs.
I've been sending emails to people for around 6 years. I've ran more than 3000 email campaigns, conducted hundreds of experiments and learned a lot. Shoot me a message.
We've all been there. Here to help if you need to get it all out, here to listen or can offer advice where required. Send me a message and we'll chat.
Closely linked to the experiment mindset, from emails and comms to websites and apps, I spend a lot of time making sure my products are optimised for success.
I've been working on paid ads for more than 6 years now and I'm still not bored. Facebook is my platform of choice, but I'm also into Google Ads and Search Ads.
Following the Balfour Framework; concept validating, comprehension testing, and iterative experimenting. Working closely with developers and designers to quickly produce results.
Over the last few years, I’ve spent millions, testing out 20k+ ad combinations worldwide. Facebook has been the primary paid acquisition channel with each product I have worked on.
What can I say? Need to get some socials scheduled? Buffer has always been my preferred tool. If this is something you'd like to discuss, just let me know in your message.
Though it's not my preferred ad platform, I've had some great results in the past. I can help with creative strategy, targeting, campaign building, messaging, or just about anything else you'd like to know with Twitter.
Mixpanel is good at a lot of things. From looking at real-time events for individual users to bulk cohort analysis to automated retention comms. Been using for a while.
I've used Google Analytics across web and app. I'm happy to help you get set up, look into how your campaigns have been going, or how pages have been performing, in terms of behavioural flows and conversions.
Mailchimp is my preferred email client. I've been sending marketing and automated emails through Mailchimp since 2013. I've sent more than 15M emails through there, so let me know if I can help with anything.
Have been running ads on Google Ads (AdWords) for 7+ years. Although I hate their new UI, I gotta appreciate the functionality of their software. Happy to chat with you about any ad qualms.
Thousands of 5-minute Knowledge Hacks from the world's best books, courses and documentaries.
Growth consultancy focussing on early-to-mid-stage startups. Mentored alongside Sean Ellis with founders and C-suite from: Busuu, Curve, Deliveroo, Depop, FatMap, Smol Worked with: Linkmood linkmood.co.uk Huddol huddol.com DUSK - dusk.app Onaria Technologies - onariatech.com Cargo - drivecargo.com Ferly - weareferly.com
Awards for work at Curio // App Marketer of the Year 2019 // Paid User Acquisition Campaign of the Year 2019 // One of the 13 most persuasive ads ever seen on Wordstream // // Spoken for Curio at // App Promotion Summit London - Five Lessons Learned Advertising on Social Platforms // App Promotion Summit Berlin - The future of app growth // MoEngage #Growth - Leveraging data analytics for Growth Marketing // AppFollow webinar - How one ad became the user acquisition campaign of the year // Adjust's Mobile Afternoon Tea Talks - UA, retention, and the rise of audio // App Promotion Summit WFH - The story behind the no. 1 paid app campaign of the year
Gave hundreds of thousands of people free drinks Increased YoY KPIs of redemptions, installs, and registrations by over 500% Ran performance advertising on Facebook, AdWords, Snapchat, and with a variety of ad partners with CPIs as low as £013 Co-ordinated and developed partnerships with Shortlist Media, Emerald Street, Funkin Pro, Chillisauce, Snapchat, and TimeOut Collaborated developing a successful referral scheme, increasing referral rate to 40%+ Gave out thousands of drinks for Red Bull, BrewDog, Hop House 13, Drambuie, Beefeater & more
Sold out thousands of gigs SEM, PPC, and social advertising - CPA a quarter of industry average Email marketing - 2x open rate of the industry average Implemented strategic database communications across 12 cities - email, push notifications, in-app notifications, SMS Built up and managed a UK-wide network of City Managers and ambassadors Worked closely with the engineering team on coordinating new product features Focussing on the 'scalable, predictable, and repeatable' apophthegm, lead growth meetings and experiments on weekly cycles
Learn to design and implement sophisticated systems for creating compounding growth. Created by the leaders responsible for sustained growth at Pinterest, Uber, Hubspot, Eventbrite, and more. Break down your company’s growth loops, identify constraints, and select methods to unlock new opportunities.
Distro Dojo is an investment and training program for post-seed companies ready to level up with intensive focus on growth marketing and fundraising. In addition to providing growth-stage funding, Distro Dojos bring companies under the guidance of on-site mentors with world-class track records in growth marketing.
Wonderful session with Hannah. Super knowledgable. Rapidly focussed in on what is critical for our business and gave specific and actionable feedback and next steps.
You know that feeling when you order something and it actually is exactly, if not better, as it was described on the website? That's Hannah! Her amazing comments and ratings are the truth (for the record, I didn't doubt this! ) Our call was laser focused dive in to my core issues. Hannah provided me one after another lean actions I can take literally this week to move the needle. Really great call - I already have a follow up booked :)
Really enjoyed our session. Was amazed by how much knowledge and practical experience she possesses and how ready and willing she is to share. Once I do what I have to - I look forward to speaking with her again! Thank you Hannah : )
Real value- I loved speaking to Hannah. Gets to the point fast whilst still being friendly. Would book her again in a heartbeat.
Hannah was extremely useful! She came back to us with very valuable suggestions on our outreach messages and gave very valuable insights on how to gather feedback from our users. I can only reccomend her further for her professionalism and care for detail.
Great session with Hannah. She came prepared and offered valuable suggestions for improving our strategy for an upcoming launch - all while treating it as if it were a project for her own business. After 30 minutes of speaking with her, I came away with clear action items, a resource for using interviews to gain valuable insight into our audience for messaging and positioning during the launch, and greater confidence in our ability to make this launch a success. Looking forward to checking in afterward - thanks again Hannah!
Hannah is a very good communicator and understands quickly my project's challenges. She has shared some useful framework for conducting customer interviews and advice on testing assumption over preference. Thank you!
impressed at every call! It's unbelievable how many things Hannah knows about ads. Look forward to seeing some results from our tweaks!
Provided very insightful advice to mobile app marketing and the importance of conversational interviews for establishing creative marketing messages to dictate the audience with campaigning.
Hannah was lovely. Gave very clear first steps and her ideas we truly brilliant. Can't wait to get this done and have another conversation.
another awesome session with the queen of ads! really impressive every time!
I had a great chat with Hannah and she provided some great insight as to some helpful suggestions on my website main copy and design. Certainly knows what she's talking about, and I look forward to future sessions with her.
One of the most inspirational and helpful calls I had. Hannah is smart and knowledgeable, and I feel that she knows every bits-and-bytes in the mobile world. If you want value for your $$, I will go to her! Highly recommended!!
Hannah helped me out with some great tips for ads that I hadn't thought of, as well as intros to people that can help out (by request). Thanks Hannah!
Thanks for the help and advice Hannah! We will stay in touch. Hannah really knows her stuff.
Hannah was a great help yet again! She's quick with new ideas and she's helped me by providing a well-timed kick in the butt to do the things that I knew I should probably be doing.
Hannah shared so much great insights on various areas of marketing, including user research, marketing automation tools, referral & ambassador programs and facebook ads (all in 30mins!). Particularly with user research, it was really inspiring to hear about her own experience talking to users and how she applied those voices to the marketing strategy. She even shared some valuable resources after the call. She's also a super sweet & genuine person and recommend anyone to speak with her!
Hannah is awesome. She has in-depth understanding of the digital marketing and guided me on how to think about the tools needed for ad attribution. She also shared best practices around setting up ads and creatives. Thank you again!
Hannah is an incredible mentor! Within 30 minutes, she helped me figure out a way to manage ads on FB and Google, guided me through setting up an actionable dashboard, talked through different ad strategies, and so much more. Will definitely have more sessions with her for more advanced ad strategies soon. Can't recommend her enough!
Hanna is a super nice person you would love to work with. She has a great experience working with startup so you really need to think about where you need help. We had a mindset coaching that I can recommend to anyone.
MIND-BLOWING! Impressed about the knowledge Hannah has about Facebook ads. She helped me set up a campaign following a clear strategy and look forward to following up!
Hannah is absolutely phenomenal. She provides so much value in such a short period of time. All the tips she provides are actionable and you know she is truly there to support you. Thank you so much!!
Second session with Hannah and once again it was incredibly useful where we discussed actionable advice that I can work on with My Facebook Ads account. Thoroughly recommend!
Hannah gave me an overview of her day to day in a very open and approachable way, I really enjoyed our conversation!
Hannah never stops to blow me away with her generosity and understanding of Facebook Ads. I can be assured that I'll learn something from her after every call.
WHAT A SESSION! As someone who has led and managed marketing, digital and product teams over the past decade I have come across some very talented people but today I was truly blown away by Hannah's passion and willingness to help me like it was her own business and brand. She was super super easy to talk to and I could not believe how much she was invested in the conversation within minutes and really took the time to listen to the issue at hand. All her responses were so thought out both strategically but at the same time filled with practical application. A true asset to the GM platform. It was actually my first session as a mentee on Growth Mentor and it was an absolute pleasure! Thank you Hannah!
Hanna is great. We have had three mentor sessions and on each occasion she has cut to the heart of the problem(s) and helped me to find the right solution. In addition Hannah has shared a number of resources that I would not have been able to acquire myself. This is the very essence of good mentorship. I highly recommend booking a session with Hannah. Nick
Very helpful and knowledgeable, talking about identifying customer painpoints and motivations in order to start a cold email outreach. Hannah gave me more confidence and great ideas for next steps. Thanks a ton
Hannah helped me cover a lot during a short time! I managed to get a good idea of how to set up and structure Facebook Ad Campaigns, how I should spend my clients budget wisely!
Hannah is awesome. Thank you! ⚡
Hannah never fails to provide outstanding and actionable advice to help me understand marketing more effectively and grow my business. Forever in your debt!
Whether you're totally new at Facebook ads or have some level of knowledge, Hannah is great at gauging where you're at and taking things from there. It's easy to keep up, and you'll definitely want to get in more time with someone as accomplished as her.
Hannah is absolutely incredible! She is amazing with a lot of tips and strategies to share. During the short period of time we chatted, I learned so much and will definitely schedule a call again. Thank you again!
As a Founder with no Growth experience I have found my sessions with Hannah exceptionally useful. Not only has she had the patience to go through the basics with me she has suggested (and sent) further reading and helped me to organise my thoughts and enthusiasm. Hannah is undoubtedly a master at her craft but is also a great mentor. I would recommend booking a session. Nick
Had an incredible session with Hannah, we spoke about validating my product tests using Facebook ads. Her knowledge is extremely advanced and I got a lot of added value on how to structure a product test. Highly recommend Hannah!
Hannah and I got a bit more time this time around, which was awesome as always because we got to dive into a lot more detail about little steps I can take to improve conversions on my page! She pointed out things about the SEO that I definitely glazed past and broke it down into very clear steps which was immensely helpful just because I've got a ton of priorities to focus on, at the moment. That helped me focus! Thank you and catch up soon :)
Had a great intro call with Hannah. She asked a lot of great questions that reframed how I'm thinking about my product, along with some actionable steps to take next. Looking forward to our next chat together.
Hannah's background in audio growth was exactly what I was looking for to help us shape the growth strategy around our new audio-based product.
Hannah was a great help with scaling my Google apps campaigns. Highly recommended.
Hannah is great!! We didn't have nearly enough time, but I was able bounce some ideas, glean immediate actions and next steps which was awesome given the short time. Looking forward to more chats :)
Very helpful again.
Hannah is a must-talk-to-mentor. We covered a huge amount in 30mins. Hannah listened to the problems that we face and identified key areas of focus. The frameworks she suggested have helped me to structure our audience acquisition plan and avoid pitfalls. I would describe her as thorough, detail oriented and a great listener. I would recommend booking a session. I will def be seeking her advice again. Thanks Hannah.
As always, Hannah is an absolute expert when it comes to app marketing and my first port of calls. She is able to understand the problems better than I explain them and provide actionable solutions I can then use. Thank you Hannah!
Nice chat with Hannah which reminded me to go back to the basics (not so much shiny object syndrome)
good explanations and provided great value and help.
It's really clear that Hannah knows her stuff - in just 30-minutes we talked about a potential growth strategy and ways to improve our current website. I love having takeaways we can move forward with today. This was our first ever session on GrowthMentor and it was a pleasant experience... It was a warm and valuable welcome to the community. Thank you Hannah! :)
Hannah as always proves to be a super helpful and highly knowledgeable app mentor who helped me refine what I was looking for and provided specific knowledge. Thank you!
What a really laid back and mellow vibe Hannah has. She takes the time, is completely at ease and fun to be mentored by. She understand what she is talking about, she wants to dig deep and takes you on a journey to get to the bottom of it, even if it's only 30 min. Did read the reviews prior and they all hold true :) Looking forward to a next chat.
Thank you Hannah for the good ideas on how to improve the Instagram page and the Facebook campaigns!
She was extremely very good
It's mind-blowing, the attitude Hannah brings to the table is a game changer, I am looking forward to working with her in more capacities. Thank you Hannah for the amazing unconditional guidance.
Amazing in depth advice. The amount we went through on a screen share in the space of 30 minutes was incredible. Hannah has already given me several tactics to implement with my Facebook ads and was also happy to book another call. Thanks again!
Very knowledgeable and kind. She is very useful in facebook ads
Great session with Hannah today! She shared a couple of ideas for me to try this week which I think will definitely improve my ad performance. Wish we had more time though. :) I'm definitely booking another call in a fortnight to go through my progress. Thanks for your time!
Hannah has helped me understand how to further optimize my facebook campaign. Will follow up to her soon to see how we can best use my budget for better results
Hannah was super helpful - had a great conversation about growth experiments for testing out a product idea.
Hannah knows a lot about Product Marketing. She was able to adapt to my needs at the moment. It is challenging to listen to a problem and then give constructive advice in just 30mins. She managed to do it! I have learned a lot, and I am very thankful for the tips!
Another awesome call on GM. Scheduling a call with Hannah is a must for anyone with app related questions. So many 'aha' moments in relation to our subscriptions and sign up flow. If I could give Hannah 10 stars I would! Hannah provided actionable steps regarding subscriptions, ads, getting to know our customers, email and sign up flows, branding and app downloads. Awesome stuff! Thanks Hannah
My session with Hannah was great! She has a wealth of knowledge and she recommended a handful of actionable items that I can implement across my Facebook campaigns!
Best mentor ever!! Great advice with amazing insight. Sends you notes at the end. Amazing person on top of everything!!
Let's start with the COMFORT ZONE. As a founder, I have always tried to work in the limits of my comfort zone, cause how else could I grow? Hannah helped me target pain points that I have been avoiding for a while in a very friendly way. Marketing is not my favorite topic, but she approached the activities we have to run in a descriptive enough way, so that I do not face them as obstacles, but as a defined list of tasks that I can go through, and see benefit for my business. Validation and Early Stage Go To Market were the main topics of discussion. Creating product excitement and an inflow of customers before launching was added my To Do list, and I'm about to share her insights with the rest of the team, and start acting. Hannah will even follow up with relevant notes from our meeting. I will definitely reach out to Hannah again in the future. If you are reading this, I'd highly encourage you to do so as well!
Hannah gave me great insights into the hiring process and struggles businesses encounter, as well as some good advice on what to look for. On top of that, she provided some great advice on what's missing or could be improved on my landing page.
As always great insights from Hannah!
Thank you Hannah for this GREAT and inspiring meeting! Your step-by-step instructions were extremely helpful. Looking forward to scheduling another meeting with you!
Hannah is brilliant! She was very well-prepared when we had the session. She did a lot of checking and gave me a lot of excellent feedback, insights and tips! I got many good ideas to test with my app. More than that, I liked how she sent the meeting minute of our sessions. The note was packed with action points, key takeaways etc. Not many mentors did that step after the session ends. :)
Hannah is an excellent mentor! Super friendly, eager to help and provided a list of actionable advice. Highly recommended!
Great session with Hannah! The conversation was very constructive and helpful! Thanks Hannah! Highly recommended!
Be ready to jump straight in with Hannah, and get a ton of value in a very short amount of time. She's the rare generalist who *also* has deep expertise in more than one area. In this case, Hannah offered valuable strategies for getting started with Facebook Ads, supported by her broad knowledge of analytics, placements, mobile, etc... Highly recommend.
We really enjoyed meeting with Hannah, She has wealth of knowledge and was extremely helpful in identifying and correcting our flows. We very much appreciate her digging into details and give us actionable comments. She sent also sent us a follow-up email on step by a step action plan. Thanks a lot.
Hannah was very organised and able to break up the challenges we are facing into discrete problems with actions to undertake as well. Highly recommend for anyone looking for advice on growth marketing in the app space!
Hannah is very knowledgeable about the apps market. I got so much value in mere 30 minutes
Hannah has an in-depth understanding of all elements of app marketing. She is very enthusiastic and interested in helping new app companies.
I agree with all of Hannah's amazing reviews! Hannah was so helpful, knowledgeable, and thorough; I learned so much in the time that we spoke. We walked through my ads manager and Hannah quickly pointed out some easy changes that could be made and really changed my perspective on how I was viewing the problem. Hannah also provided me with notes and actionable next steps which is incredibly helpful. It was clear that Hannah is a true expert in Facebook Ads Manager and Conversion Rate Optimization and also a very gracious person, too. I'm so grateful for our call.
Hannah was great! Punctual, informative, and friendly. As we are fairly new to this side of our business, her insight and knowledge were game-changers. Looking forward to spending more time with her and getting next level guidance as we continue to grow this proficiency.
Hannah is amazing. I am so grateful for the opportunity to connect with a leader in her space truly leading with example. I am so impressed by her that I can't wait for the next opportunity to work with her. Talk about somebody making use of the time and show you a path which might have been your limbo for months. Hats off to such amazing talent and thanks to this platform for bringing us together.
Great chatting with Hannah, great advice on where to focus on the sale funnel and how to do experiments to find out what works best.
Hannah was absolutely amazing! She offered very practical input on my strategies and tactics and demonstrated a wealth of understanding of Facebook advertising and app marketing. Learned a lot from her in just 30 minutes.
Hannah is friendly, knowledgable and just so easy to talk to. She was prepared and wrote down notes for me and gave me tips and things that I am already applying. Looking forward to chatting with her again!
Thanks for the invaluable insights into structuring and testing Facebook ads.
Hannah was extremely helpful! I had questions about email marketing and conversion rate otimization. Hannah was prepared for the meeting and gave me actionable advice. In 30 minutes I got more than I could hope for. After the meeting, I knew exactly what to do next. Thank you, Hannah! Will book again :)
Hannah was very insightful and friendly. She provided clear instructions on what was wrong with my funnel and how to fix them, also demonstrated that she was very knowledgeable on Facebook ads. Took notes throughout our conversation and was very attentive. 5/5
Hannah gave me several actionable insights on digital marketing techniques. She is a patient listener and highly experienced in her field. Highly recommended!
Pleasure talking to Hannah! She was very friendly and responsive. Had great feedback on the items we discussed. Looking forward to continue our discussion.
Laser like clarity cutting through the reams of information we shared with Hannah. Really open and friendly. Lots of actionable advice. Brilliant.
Hannah is a very knowledgable person. She gave me a lot of tips on how to improve my website, social media, and increase the lead generation that doesn't really require a big budget. It was definitely well spent 30 min of my business time.
Hannah was amazingly helpful! She provided clear and organized guidance on how we could achieve quick wins to improve performance as well as more long term direction to move towards. I highly suggest using Hannah to look over your business!
Hannah was fantastic. Really knowledgeable about Facebook Ads, came prepared to the session, and helped us come up with clear next steps!
My meeting with Hannah was an extremely helpful brainstorming session. Previous to our meeting, I had an idea that I was stuck on and thanks to Hannah, she was able to quickly help me figure out a handful of new ideas that I could use. Hannah is so friendly and knowledgeable. She even took the time to go over a couple of other issues that I was facing with Instagram Marketing and she helped me with that, now I have about 2 pages full of insightful notes, some of which I've already started using. I highly recommend Hannah.
Hannah is an exceptional Facebook Ads marketer. We went over our account and she gave lots of really high impact suggestions on how we can improve our ROAS. Highly recommended mentor for anything Facebook Ads related.
Hannah was super nice and helpful. In a short amount of time she covered a lot of areas where there is opportunity for us to improve our growth and experience for the users. From tactics to get more traffic to improving our landing page, she had valuable insights and specific actions we can take. She was even willing to help out with finding a new team member by sharing our job listing in her network. Would 100% recommend a call with Hannah.
Had a really productive session with Hannah, discussing mobile marketing growth, general processes and predominantly facebook ad account management. Really focused feedback on how to improve specific aspects of campaign management and scaling budgets effectively. Excellent understanding and clear communication on how Facebook ads should be managed optimally (learning phases, optimisation techniques, creative design processes, budgeting, global campaign management) - highly recommend!
Learned a great deal from her war stories including how to avoid common growth marketing pitfalls, what the growth function looks like in a technology business versus other industries, the biggest bottlenecks to watch out for in a growth workflow... and lots lots more.
Had a really valuable session with Hannah on mobile app marketing. Coming from b2b SaaS, I was looking for help on projections for our seed-stage B/D2C social impact startup - and got more than what I asked for :) She shared best-in-class benchmarks to help with our pitch deck and shed light on the must-have tech stack to improve UX cross-device + user-base analytics. You rock Hannah - can't wait to expand our collab.
This was my 2nd time talking to Hannah. I had a great time and felt like she deeply cared and wanted my projects to succeed beyond even my own personal doubts. We've worked through some interesting and unique issues. She's been awesome to talk with and I'm looking forward to speaking with her again.
Awesome session. Hannah is a great listener, and not only that she'll throw out creative ideas, she'll also recommend you the nitty gritty tactics and details on how to do stuff on the ground. Totally recommended!
Hannah was wonderful to talk with. A joy and straight to the point. She was very kind and wanted to help. Looking forward to speaking with her again.
My session with Hannah about Facebook Ads was very helpful. She provided specific action items that I can implement to improve my ad performance. She also spent the time analyzing my landing page and gave me some pointers on improving it. Looking forward to another session with her. Thanks again Hannah!
Hannah gave me the most useful tips for my Facebook ads in only 30 minutes which was really amazing. She was fast and precise and loved her approach. With many years in this field I feel she can make a big impact on my business.
The call with Hannah was simply amazing. We covered various topics related to B2C market strategy & implementation, and Hannah really knew what she was talking about. She not only gave great examples from other companies but also how these could relate to my own. Last but not least, I really enjoyed the super-positive atmosphere of the call.
Very friendly and helpful. Will book another call for sure. Thanks Hannah.
I highly recommend booking some time with Hannah. She is nonjudgemental and extremely knowledgeable! It's time worth investing.
Hannah is great!! She provided a lot of value in under 30 minutes. She is down to earth, wicked smart, an experienced app marketer. Very analytical. Very focused on what matters most, the essentials. And she is a lovely person!
She did a good job. She is very smart and has some great ideas. I would work with her again.
I had a great conversation with Hannah. She was able to give me actionable advice and in just half an hour, I was able to learn a couple of things to help me move forward in the right direction. If you have a consumer app that you are trying to market, you should definitely talk to her. Side note: She has accepted to chat me despite the fact that we are each working in different companies that are in the same industry. It speaks a lot about the type of person she is. 1000% recommend!
Hannah is a pro in mobile marketing and it was a real pleasure talking to her. We mostly covered Google & Facebook app campaigns and it was great to review some of the concerns I had and get actionable advice. I now have a list of things to test out and hope to talk to Hannah sometime again. Highly recommended!
Just had my call with Hannah. She's great and had some valuable insights about my instagram and how to gain traction in my business. Cheers.
I had an amazing session with Hannah - we've covered all things on marketing, what the strategy and approach, channels, AB testing, what growth hacking is all about. Hannah is very knowledgeable and an experienced all-round marketer. The session was super useful and I couldn't recommend her enough. Thank you Hannah!
Amazing chat with Hannah. She's extremely knowledgeable about all things marketing, and gave me a ton of actionable insights into launching and positioning a new project. I couldn't recommend having a call with her highly enough!
An excellent session with Hannah - we covered lots of concepts around B2C funnels focused on Ad Testing for PPC. She packs tons of insight behind that friendly face!
Hannah was awesome! She educated me on some best practices around B2C advertising, went over a framework and also gave me specific feedback. Super knowledgable in all aspects (SEO, Adwords, Conversion optimization and Facebook).