App Marketer of the Year | Head of Growth
I've been sending emails to people for around 6 years. I've ran more than 3000 email campaigns, conducted hundreds of experiments and learned a lot. Shoot me a message.
We've all been there. Here to help if you need to get it all out, here to listen or can offer advice where required. Send me a message and we'll chat.
Closely linked to the experiment mindset, from emails and comms to websites and apps, I spend a lot of time making sure my products are optimised for success.
I've been working on paid ads for more than 6 years now and I'm still not bored. Facebook is my platform of choice, but I'm also into Google Ads and Search Ads.
Following the Balfour Framework; concept validating, comprehension testing, and iterative experimenting. Working closely with developers and designers to quickly produce results.
Mailchimp is my preferred email client. I've been sending marketing and automated emails through Mailchimp since 2013. I've sent more than 15M emails through there, so let me know if I can help with anything.
Have been running ads on Google Ads (AdWords) for 7+ years. Although I hate their new UI, I gotta appreciate the functionality of their software. Happy to chat with you about any ad qualms.
Over the last few years I’ve spent over a £1million on more than 10,000 ads in 30+ countries. Facebook has been the primary paid acquisition channel with each product I have worked on.
Delivering incredible audio to your ears. Awarded App Marketer of the Year Winner of Paid User Acquisition Campaign of the Year Featured with one of the 13 most persuasive ads ever seen on Wordstream Spoken at App Promotion Summit London and Berlin on advertising and the future of app growth.
Gave hundreds of thousands of people free drinks Increased YoY KPIs of redemptions, installs, and registrations by over 500% Ran performance advertising on Facebook, AdWords, Snapchat, and with a variety of ad partners with CPIs as low as £013 Co-ordinated and developed partnerships with Shortlist Media, Emerald Street, Funkin Pro, Chillisauce, Snapchat, and TimeOut Collaborated developing a successful referral scheme, increasing referral rate to 40%+ Gave out thousands of drinks for Red Bull, BrewDog, Hop House 13, Drambuie, Beefeater & more
Sold out thousands of gigs SEM, PPC, and social advertising - CPA a quarter of industry average Email marketing - 2x open rate of the industry average Implemented strategic database communications across 12 cities - email, push notifications, in-app notifications, SMS Built up and managed a UK-wide network of City Managers and ambassadors Worked closely with the engineering team on coordinating new product features Focussing on the 'scalable, predictable, and repeatable' apophthegm, lead growth meetings and experiments on weekly cycles
I had an amazing session with Hannah - we've covered all things on marketing, what the strategy and approach, channels, AB testing, what growth hacking is all about. Hannah is very knowledgeable and an experienced all-round marketer. The session was super useful and I couldn't recommend her enough. Thank you Hannah!
Amazing chat with Hannah. She's extremely knowledgeable about all things marketing, and gave me a ton of actionable insights into launching and positioning a new project. I couldn't recommend having a call with her highly enough!
An excellent session with Hannah - we covered lots of concepts around B2C funnels focused on Ad Testing for PPC. She packs tons of insight behind that friendly face!
Hannah was awesome! She educated me on some best practices around B2C advertising, went over a framework and also gave me specific feedback. Super knowledgable in all aspects (SEO, Adwords, Conversion optimization and Facebook).