Hannah Parvaz

App Marketer of the Year | Head of Growth

London, United Kingdom of Great Britain and Northern Ireland (+00:00 UTC)Englishfrom Manchester, United Kingdom of Great Britain and Northern Ireland
Email Marketing

I've been sending emails to people for around 6 years. I've ran more than 3000 email campaigns, conducted hundreds of experiments and learned a lot. Shoot me a message.

Venting Frustration

We've all been there. Here to help if you need to get it all out, here to listen or can offer advice where required. Send me a message and we'll chat.

Conversion Rate Optimisation

Closely linked to the experiment mindset, from emails and comms to websites and apps, I spend a lot of time making sure my products are optimised for success.

PPC Strategies

I've been working on paid ads for more than 6 years now and I'm still not bored. Facebook is my platform of choice, but I'm also into Google Ads and Search Ads.

Growth Hacking

Following the Balfour Framework; concept validating, comprehension testing, and iterative experimenting. Working closely with developers and designers to quickly produce results.

Mentor Toolkit
over 7 years of experience

Mailchimp is my preferred email client. I've been sending marketing and automated emails through Mailchimp since 2013. I've sent more than 15M emails through there, so let me know if I can help with anything.

over 8 years of experience

Have been running ads on Google Ads (AdWords) for 7+ years. Although I hate their new UI, I gotta appreciate the functionality of their software. Happy to chat with you about any ad qualms.

over 7 years of experience

Over the last few years I’ve spent over a £1million on more than 10,000 ads in 30+ countries. Facebook has been the primary paid acquisition channel with each product I have worked on.

Head of Growth
London, United Kingdom of Great Britain and Northern Ireland
- present

Delivering incredible audio to your ears. Awarded App Marketer of the Year Winner of Paid User Acquisition Campaign of the Year Featured with one of the 13 most persuasive ads ever seen on Wordstream Spoken at App Promotion Summit London and Berlin on advertising and the future of app growth.

Head of Marketing
London, United Kingdom of Great Britain and Northern Ireland

Gave hundreds of thousands of people free drinks Increased YoY KPIs of redemptions, installs, and registrations by over 500% Ran performance advertising on Facebook, AdWords, Snapchat, and with a variety of ad partners with CPIs as low as £013 Co-ordinated and developed partnerships with Shortlist Media, Emerald Street, Funkin Pro, Chillisauce, Snapchat, and TimeOut Collaborated developing a successful referral scheme, increasing referral rate to 40%+ Gave out thousands of drinks for Red Bull, BrewDog, Hop House 13, Drambuie, Beefeater & more

Product Marketing Manager
London, United Kingdom of Great Britain and Northern Ireland

Sold out thousands of gigs SEM, PPC, and social advertising - CPA a quarter of industry average Email marketing - 2x open rate of the industry average Implemented strategic database communications across 12 cities - email, push notifications, in-app notifications, SMS Built up and managed a UK-wide network of City Managers and ambassadors Worked closely with the engineering team on coordinating new product features Focussing on the 'scalable, predictable, and repeatable' apophthegm, lead growth meetings and experiments on weekly cycles

Reviews (7)
Armel Beaudry Kembe
1 session
5 Jun 2020

I had a great conversation with Hannah. She was able to give me actionable advice and in just half an hour, I was able to learn a couple of things to help me move forward in the right direction. If you have a consumer app that you are trying to market, you should definitely talk to her. Side note: She has accepted to chat me despite the fact that we are each working in different companies that are in the same industry. It speaks a lot about the type of person she is. 1000% recommend!

Andrei Vlasov
1 session
15 May 2020

Hannah is a pro in mobile marketing and it was a real pleasure talking to her. We mostly covered Google & Facebook app campaigns and it was great to review some of the concerns I had and get actionable advice. I now have a list of things to test out and hope to talk to Hannah sometime again. Highly recommended!

Joseph Konop
1 session
23 Apr 2020

Just had my call with Hannah. She's great and had some valuable insights about my instagram and how to gain traction in my business. Cheers.

1 session
20 Feb 2020

I had an amazing session with Hannah - we've covered all things on marketing, what the strategy and approach, channels, AB testing, what growth hacking is all about. Hannah is very knowledgeable and an experienced all-round marketer. The session was super useful and I couldn't recommend her enough. Thank you Hannah!

Hector Hughes
1 session
7 Nov 2019

Amazing chat with Hannah. She's extremely knowledgeable about all things marketing, and gave me a ton of actionable insights into launching and positioning a new project. I couldn't recommend having a call with her highly enough!

Michael Lorenzos
1 session
4 Nov 2019

An excellent session with Hannah - we covered lots of concepts around B2C funnels focused on Ad Testing for PPC. She packs tons of insight behind that friendly face!

Ayhan K. Isaacs
1 session
17 Oct 2019

Hannah was awesome! She educated me on some best practices around B2C advertising, went over a framework and also gave me specific feedback. Super knowledgable in all aspects (SEO, Adwords, Conversion optimization and Facebook).