App Marketer of the Year | Head of Growth
I've been sending emails to people for around 6 years. I've ran more than 3000 email campaigns, conducted hundreds of experiments and learned a lot. Shoot me a message.
We've all been there. Here to help if you need to get it all out, here to listen or can offer advice where required. Send me a message and we'll chat.
Closely linked to the experiment mindset, from emails and comms to websites and apps, I spend a lot of time making sure my products are optimised for success.
I've been working on paid ads for more than 6 years now and I'm still not bored. Facebook is my platform of choice, but I'm also into Google Ads and Search Ads.
Following the Balfour Framework; concept validating, comprehension testing, and iterative experimenting. Working closely with developers and designers to quickly produce results.
What can I say? Need to get some socials scheduled? Buffer has always been my preferred tool. If this is something you'd like to discuss, just let me know in your message.
Though it's not my preferred ad platform, I've had some great results in the past. I can help with creative strategy, targeting, campaign building, messaging, or just about anything else you'd like to know with Twitter.
Mixpanel is good at a lot of things. From looking at real-time events for individual users to bulk cohort analysis to automated retention comms. Been using for a while.
I've used Google Analytics across web and app. I'm happy to help you get set up, look into how your campaigns have been going, or how pages have been performing, in terms of behavioural flows and conversions.
Over the last few years I’ve spent over a £1.5million on more than 15,000 ads in 80+ countries. Facebook has been the primary paid acquisition channel with each product I have worked on.
Mailchimp is my preferred email client. I've been sending marketing and automated emails through Mailchimp since 2013. I've sent more than 15M emails through there, so let me know if I can help with anything.
Have been running ads on Google Ads (AdWords) for 7+ years. Although I hate their new UI, I gotta appreciate the functionality of their software. Happy to chat with you about any ad qualms.
Awards for work at Curio // App Marketer of the Year 2019 // Paid User Acquisition Campaign of the Year 2019 // One of the 13 most persuasive ads ever seen on Wordstream // // Spoken for Curio at // App Promotion Summit London - Five Lessons Learned Advertising on Social Platforms // App Promotion Summit Berlin - The future of app growth // MoEngage #Growth - Leveraging data analytics for Growth Marketing // AppFollow webinar - How one ad became the user acquisition campaign of the year // Adjust's Mobile Afternoon Tea Talks - UA, retention, and the rise of audio // App Promotion Summit WFH - The story behind the no. 1 paid app campaign of the year
Gave hundreds of thousands of people free drinks Increased YoY KPIs of redemptions, installs, and registrations by over 500% Ran performance advertising on Facebook, AdWords, Snapchat, and with a variety of ad partners with CPIs as low as £013 Co-ordinated and developed partnerships with Shortlist Media, Emerald Street, Funkin Pro, Chillisauce, Snapchat, and TimeOut Collaborated developing a successful referral scheme, increasing referral rate to 40%+ Gave out thousands of drinks for Red Bull, BrewDog, Hop House 13, Drambuie, Beefeater & more
Sold out thousands of gigs SEM, PPC, and social advertising - CPA a quarter of industry average Email marketing - 2x open rate of the industry average Implemented strategic database communications across 12 cities - email, push notifications, in-app notifications, SMS Built up and managed a UK-wide network of City Managers and ambassadors Worked closely with the engineering team on coordinating new product features Focussing on the 'scalable, predictable, and repeatable' apophthegm, lead growth meetings and experiments on weekly cycles
Had a really productive session with Hannah, discussing mobile marketing growth, general processes and predominantly facebook ad account management. Really focused feedback on how to improve specific aspects of campaign management and scaling budgets effectively. Excellent understanding and clear communication on how Facebook ads should be managed optimally (learning phases, optimisation techniques, creative design processes, budgeting, global campaign management) - highly recommend!
Learned a great deal from her war stories including how to avoid common growth marketing pitfalls, what the growth function looks like in a technology business versus other industries, the biggest bottlenecks to watch out for in a growth workflow... and lots lots more.
Had a really valuable session with Hannah on mobile app marketing. Coming from b2b SaaS, I was looking for help on projections for our seed-stage B/D2C social impact startup - and got more than what I asked for :) She shared best-in-class benchmarks to help with our pitch deck and shed light on the must-have tech stack to improve UX cross-device + user-base analytics. You rock Hannah - can't wait to expand our collab.
This was my 2nd time talking to Hannah. I had a great time and felt like she deeply cared and wanted my projects to succeed beyond even my own personal doubts. We've worked through some interesting and unique issues. She's been awesome to talk with and I'm looking forward to speaking with her again.
Awesome session. Hannah is a great listener, and not only that she'll throw out creative ideas, she'll also recommend you the nitty gritty tactics and details on how to do stuff on the ground. Totally recommended!
Hannah was wonderful to talk with. A joy and straight to the point. She was very kind and wanted to help. Looking forward to speaking with her again.
My session with Hannah about Facebook Ads was very helpful. She provided specific action items that I can implement to improve my ad performance. She also spent the time analyzing my landing page and gave me some pointers on improving it. Looking forward to another session with her. Thanks again Hannah!
Hannah gave me the most useful tips for my Facebook ads in only 30 minutes which was really amazing. She was fast and precise and loved her approach. With many years in this field I feel she can make a big impact on my business.
The call with Hannah was simply amazing. We covered various topics related to B2C market strategy & implementation, and Hannah really knew what she was talking about. She not only gave great examples from other companies but also how these could relate to my own. Last but not least, I really enjoyed the super-positive atmosphere of the call.
Very friendly and helpful. Will book another call for sure. Thanks Hannah.
I highly recommend booking some time with Hannah. She is nonjudgemental and extremely knowledgeable! It's time worth investing.
Hannah is great!! She provided a lot of value in under 30 minutes. She is down to earth, wicked smart, an experienced app marketer. Very analytical. Very focused on what matters most, the essentials. And she is a lovely person!
She did a good job. She is very smart and has some great ideas. I would work with her again.
I had a great conversation with Hannah. She was able to give me actionable advice and in just half an hour, I was able to learn a couple of things to help me move forward in the right direction. If you have a consumer app that you are trying to market, you should definitely talk to her. Side note: She has accepted to chat me despite the fact that we are each working in different companies that are in the same industry. It speaks a lot about the type of person she is. 1000% recommend!
Hannah is a pro in mobile marketing and it was a real pleasure talking to her. We mostly covered Google & Facebook app campaigns and it was great to review some of the concerns I had and get actionable advice. I now have a list of things to test out and hope to talk to Hannah sometime again. Highly recommended!
Just had my call with Hannah. She's great and had some valuable insights about my instagram and how to gain traction in my business. Cheers.
I had an amazing session with Hannah - we've covered all things on marketing, what the strategy and approach, channels, AB testing, what growth hacking is all about. Hannah is very knowledgeable and an experienced all-round marketer. The session was super useful and I couldn't recommend her enough. Thank you Hannah!
Amazing chat with Hannah. She's extremely knowledgeable about all things marketing, and gave me a ton of actionable insights into launching and positioning a new project. I couldn't recommend having a call with her highly enough!
An excellent session with Hannah - we covered lots of concepts around B2C funnels focused on Ad Testing for PPC. She packs tons of insight behind that friendly face!
Hannah was awesome! She educated me on some best practices around B2C advertising, went over a framework and also gave me specific feedback. Super knowledgable in all aspects (SEO, Adwords, Conversion optimization and Facebook).