Head of Growth Marketing @ GrowthHackers.com
Content can be used in your marketing strategy at every step of the funnel. I work with Contentools, the content marketing platform and have seen what works and what doesn't from all sorts of content marketers on the platform.
To have real success we must face and overcome our limiting beliefs and create habits that facilitate our growth. Mindset is the most important piece of the puzzle.
Platforms: Facebook/Instagram, Google Adwords, LinkedIn, AdRoll I love using paid traffic to get people in a funnel. A/B Testing and Retargeting is great.
I've been using Leadpages in projects for clients and my own personal projects. I can help with: choosing the best-converting designs, setting up wordpress integration, setting up email service integration, using leadpages as a piece of an automated marketing funnel.
Mixpanel is great for tracking actions within SaaS platforms to identify product qualified leads. I can help with: Establishing product-use goals, creating reports, exporting data, integrating with other platforms
I've worked with Hubspot as a CRM and a marketing automation platform. I can help with: setting up automated workflows, email campaigns and nurture sequences, creating sales pipelines, etc.
I use LinkedIn campaigns when I'm trying to target someone in a specific profession. This is the best platform when you know what your target customer's specific job is. I can help with: setting up campaigns, deciding which ad type is best for your project (feed, inmail, etc), setting up the LinkedIn tag on your site, tracking results and optimizing campaigns
I've run Facebook ad campaigns in house, for clients, and for my own projects. I can help with: setting up campaigns, choosing audience targets, installing the facebook pixel correctly, A/B testing different ads, tracking results and optimizing campaigns
I've worked with Hubspot as a CRM and a marketing automation platform. Automated workflows, email campaigns, sales pipelines, etc. It's a very robust tool.
For Email Marketing Campaigns I've run for my own projects and for clients. Still use it to this day. Easy to use action-based automations. Great for list building
I combined international business and modern dance in an individualized study program at NYU. I still work internationally, I don't dance much anymore.
Hale helped me to apply the Growth process in a very simple way, working with weekly sprints and cross-functional professionals. Highly recommend him.
I got an actionable advise and and the first step of the plan I am implementing right now. Great conversation. Would definitely talk again!
Hale is an absolute gun. I came into the session looking to cover one topic, we ended up covering that and plenty, plenty more. Loads of great ideas. Thanks mate!