Gino Arendsz
Growth PO @ HousingAnywhere / Remote growth freelancer
Free
3
5.00
Expertise
The future of growth is here and it's called product-led growth. By building all stages of the funnel into your product, you are getting closer to building a growth engine. From growth loops to measuring engagement, a referral program and in-product upgrades - it's all here. With a few years of experience in growth, I've seen first hand the impact of a strong/weak product on your metrics. I'm not the most experienced in this field yet, but it's top of mind as I'm improving it atm.
If you're looking to refine your customer journey by running A/B tests then this is where I can help you with. I've used both Google Optimize as Dynamic Yield to set up experiments. These experiments and my perspective on CRO have been featured multiple times by Google on their Google Optimize Hub. AMA on CRO, from ideation to setting up or analyzing the experiment. Also if you're stuck in the CRO process or lack one, I can help you with a default setup that will get you in action mode.
You made it this far, but how the hell do you continue. Questions like: How do I coach my team? How do I make sure they are as motivated as me? How do I stay optimistic amidst the challenges my company faces? How do I manage my stakeholders? How do I start as a freelancer or land a job within growth marketing? AMA and let me guide you through the noise. It's not rocket science, it's rocket execution.
Mentor Toolkit
Hotjar
Yes we're all data-driven, that's what got us this far. What data-driven doesn't teach you is what motivates customers to drop-off in your funnel. Any analytics tool would say there's a 20% drop-off, but only Hotjar will show you why - to some extend. With special triggers through URL or javascript, you can isolate a part of your website to see videos on what happened before your customers dropped off.
Google Tag Manager
Your best friend, whether you can code or not. Link all your tools to your GTM container and solely link your GTM to all the individual tools. This way you can keep the overview and have version control as your backup. I've used it for anything from setting up events to linking tools and setting up outlier triggers and variables.
Instapages
Are you planning on building more than one landing page OR one landing page with dynamic text insertion, then you need a LP builder like Instapage. I've built Instapage LP's for more than 30 companies over the past two years, mainly to land job applicants and leads. I know a thing or two on how to get most out of it and some of its pitfalls.
Adwords
Single Keyword Ad Groups (SKAGs) are my best friend. If you want a non-scalable way to get a +90% impression share and compete with the big guys - SKAGs are what you're looking for. Google is all about relevancy. The more symmetry between your ad and your LP, the higher your quality score. With a SKAG you'll have one keyword per ad group, allowing you to trigger the ad ONLY if that keyword in (broad, modified broad, exact) is being searched. Add dynamic text to your LP and get that symmetry in!
Zapier
With Zapier you can do magical stuff without touching the code. Set up automations that will make your live easier. Expect to pay for the tool. With Zapier you can automate simple repeatable work. Think about reporting on the outcomes of several tools or sending emails to the user (and the sales team) based on the type of company that signed up. I've used Zapier for almost anything, but mainly to automate stuff that otherwise is a manual job.
Google Analytics
The first thing you do when you start working on something new. If you don't have it, stop reading right now and set it up. Although fancy tools will help you get a grip on your analytics, having GA as a backup for all these tools is super helpful. Either to double check data that you don't trust or to play around with reporting. Take a free GA course to get up-to-speed on how to use it.
Mixpanel
Set up everything from funnels to cohort analyses and identify your users by stitching their sessions from before and after they sign up. I've used Mixpanel to perform several cohort analysis, figuring out what experiments led to a different behavior. By isolating cohorts you are able to either find patterns or outliers that will lead to new insights.
Mailchimp
Set up automations to confirm subscriptions, drip campaigns and more with help of free plan in MailChimp. I've used MailChimp to set up automated messages, based on triggers by the user. Triggers based on activity, inactivity and email behavior. I set these up both through individual accounts as through my agency account. The latter is your best friend if you are using MailChimp for more than one client. It will allow you to switch between different views and help you keep your overview.
Growth PO
Me and my team of full stack devs are tasked with validating new business models for our marketplace. HousingAnywhere allows students and young professionals to find mid-term rentals throughout the world. I'm mainly focused on the discovery of new projects, assumptions and test to validate our way into success. The team of devs help to bring our assumptions to life and eventually to also built them in the current environment.
Growth Manager Retention
As a Growth Manager in our multidisciplinary CLV Growth team I'm working on improving our retention metrics such as 1-2nd order rate, reorder rate, # 2nd orders and more. By starting new projects to improve our CX and running experiments I'm trying to improve the numbers and work towards loyal and happy customers. Prior to this role I've worked as a Growth & Ecommerce Manager for our two biggest labels in the Benelux (35mio) and as a Growth Marketer in the CRO team.
Founder and freelancer
With huppa I'm helping out companies on growth-related challenges. Ranging from tailored advice and coaching to hands-on projects that I hand over to your team once finished. In 1.5 years I worked with 12+ companies from Randstad Business Consultancy and Growth Tribe, to Scania and Somnox. I do this remote and outside of working hours.
Growth Course Facilitator
I facilitated the 6-week Growth Hacking evening course at Growth Tribe Academy in Amsterdam. Helping participants with their business challenges and encouraging them to find solutions.
Growth Marketer
At eHealth startup solvo I set up the first steps of become a more data-driven company. From setting up and improving all the acquisition channels to generation SQLs, funnel optimization and setting up email flows.
GrowthPulse - Your weekly dose of growth
Every Thursday I send out a newsletter to 250+ founders and practitioners on growth and product articles, tools, talks and jobs.
Growth & AI Traineeship
I took place in the first batch of the Growth & AI traineeship, where 2800 people signed up for 22 spots. During these six months I touched everything from CRO, Activation, Retention, Conversion copywriting, A/B testing, AI for growth, marketing automation and more.
Music Management (dropped out)
A management study with elements of the arts, especially within music.
Reviews (2)
Gino was really very helpful. He asked many questions before our session so he could properly utilize our time. He gave alot of valuable info and i would definitely recommend him.
Gino is a nice and friendly guy, really willing to help you. We discussed opportunities on a great level. He's bringing in lots of down-to-earth suggestions. I definitely recommend speaking with Gino, as he could bring your business to the next level.