Gino Arendsz
Growth PO @ HousingAnywhere
Free
26
4.97
Expertise
Design/UX can be the bottleneck or the accelerant. I derived my experience from running small optimisations when doing CRO and by making big bets right now as a Growth PO. In order to speed up our teams velocity I'm doing a portion of the shaping up of designs myself. So I can really help you out here ;-)
The future of your product is in you and your teams hands. How do you deal with your team, company goals and balance everything. I'm currently living this as a Growth PO and I'm more than willing to help you anywhere I can. How to come up and prioritise your improvements? How to bet big? How to deliver fast?
If you're looking to refine your customer journey by running A/B tests then this is where I can help you with. I've used both Google Optimize as Dynamic Yield to set up experiments. These experiments and my perspective on CRO have been featured multiple times by Google on their Google Optimize Hub. AMA on CRO, from ideation to setting up or analyzing the experiment. Also if you're stuck in the CRO process or lack one, I can help you with a default setup that will get you in action mode.
You made it this far, but how the hell do you continue. Questions like: How do I coach my team? How do I make sure they are as motivated as me? How do I stay optimistic amidst the challenges my company faces? How do I manage my stakeholders? How do I start as a freelancer or land a job within growth marketing? AMA and let me guide you through the noise. It's not rocket science, it's rocket execution.
Mentor Toolkit
Mixpanel
I've been using Mixpanel for a while and although I can help you by using the tool, I rather challenge you on asking the right business questions. This is what will set you apart, not your Mixpanel skills.
Hotjar
A simple tool but essential into gather slightly more qualitative data. Used this tool on all my 40+ freelance assignments as a freelancer and also at every dayjob in the past four years.
Google Tag Manager
Your best friend, whether you can code or not. Link all your tools to your GTM container and solely link your GTM to all the individual tools. I've used it for anything from setting up events to linking tools and setting up outlier triggers and variables.
Instapages
I've built Instapage LP's for more than 30 companies over the past two years, mainly to land job applicants and leads. I know a thing or two on how to get most out of it and some of its pitfalls.
Adwords
Single Keyword Ad Groups (SKAGs) are my best friend. If you are running a temporary campaign/project and think you can get away by a non-scalable way to get a +90% impression share and compete with the big guys - SKAGs are what you're looking for. I can help you out here.
Google Analytics
Although fancy tools will help you get a grip on your analytics, having GA as a backup for all these tools is super helpful. Either to double check data that you don't trust or to play around with reporting.
Mailchimp
Set up automations to confirm subscriptions, drip campaigns and more with help MailChimp. I've used MailChimp to set up automated messages, based on triggers by the user. Triggers based on activity, inactivity and email behavior.
Growth PO
Me and my team of full stack devs are tasked with validating new business models for our marketplace. HousingAnywhere allows students and young professionals to find mid-term rentals throughout the world. I'm mainly focused on the discovery of new projects, assumptions and test to validate our way into success. The team of devs help to bring our assumptions to life and eventually to also built them in the current environment.
Growth Manager Retention
As a Growth Manager in our multidisciplinary CLV Growth team I'm working on improving our retention metrics such as 1-2nd order rate, reorder rate, # 2nd orders and more. By starting new projects to improve our CX and running experiments I'm trying to improve the numbers and work towards loyal and happy customers. Prior to this role I've worked as a Growth & Ecommerce Manager for our two biggest labels in the Benelux (35mio) and as a Growth Marketer in the CRO team.
Founder and freelancer
With huppa I'm helping out companies on growth-related challenges. Ranging from tailored advice and coaching to hands-on projects that I hand over to your team once finished. In 1.5 years I worked with 12+ companies from Randstad Business Consultancy and Growth Tribe, to Scania and Somnox. I do this remote and outside of working hours.
Growth Course Facilitator
I facilitated the 6-week Growth Hacking evening course at Growth Tribe Academy in Amsterdam. Helping participants with their business challenges and encouraging them to find solutions.
Growth Marketer
At eHealth startup solvo I set up the first steps of become a more data-driven company. From setting up and improving all the acquisition channels to generation SQLs, funnel optimization and setting up email flows.
GrowthPulse - Your weekly dose of growth
Every Thursday I send out a newsletter to 250+ founders and practitioners on growth and product articles, tools, talks and jobs.
Growth & AI Traineeship
I took place in the first batch of the Growth & AI traineeship, where 2800 people signed up for 22 spots. During these six months I touched everything from CRO, Activation, Retention, Conversion copywriting, A/B testing, AI for growth, marketing automation and more.
Music Management (dropped out)
A management study with elements of the arts, especially within music.
Reviews (15)
Fantastic advice on CRO, thanks a lot Gino! I got a lot of valuble input on how I should set up the CRO process, mindset and much more in a very short amount of time. Thanks again!
I had a great chat with Gino, he gave me good, easy to follow and actionable tips on how to kickstart freelancing. Was really helpful and I am happy to recommend him to others.
I had an extremely insightful call with Gino. In less than 30 minutes, he was able to provide me with actionable advice on building a growth team. He explained to me when exactly is the right moment to start building a team, how to create standard operating procedures to share with team members, and also the 3 keys to keep the team motivated in the long run. I highly encourage you to talk to Gino in case you are looking to structure a growth team inside a company or to build an agency.
Thank you for a great chat on how to manage expectations. Definitely exceeded my expectations 😃
As usual great 2nd session with Gino
Thanks to Gino for his insightful comments helping us to get direction on UI/UX. I very much appreciate it. He has many creative ideas.
Gino was fantastic and had a ton of information for me. We chatted for well over the time limit! He helped me with my pricing page design, UX issues, website issues, and also chatting about my product and how I could better position it. I left with a page of notes and some key takeaways to think about! Highly recommend getting on a call with Gino.
Had a great talk with Gino. Lot's of useful tips and tricks to move forward.
I had my first ever GrowthMentors call with Gino and didn't really know what to expect. Luckily, Gino led the conversation and made some great suggestions. We mostly talked about getting a better picture of who my current customers are and what the visitors coming to my site are looking for. I left the call with clear steps on what to do next.
Gino gave me extremely useful advice and relevant to my work. He is also very friendly. I highly recommend him!
Gino has tremendous passion for this work. I was fortunate that he had worked as a Growth Hacker in the same space I'm in so his insights proved useful in multiple ways. Key takeaway: double down on the focus of product-market fit.
I did have a problem with finding the right messaging for a new marketing campaign. Gino helped with bringing some interesting perspectives. And he helped me to get clear what my next actions should be. Besides helping me I really enjoyed the call with Gino! The first thing he thinks about is helping people. Gino is friendly, patient and takes the time to listen. Don't hesitate to contact him if you have any questions about things he has experience with. I am grateful for this call.
Gino's super friendly and knowledgeable. He gave me great advice and helped me to gain clarity in my learning journey. He also presented me with actionable advice that I will start working on right away. Really appreciate this session!
Gino was really very helpful. He asked many questions before our session so he could properly utilize our time. He gave alot of valuable info and i would definitely recommend him.
Gino is a nice and friendly guy, really willing to help you. We discussed opportunities on a great level. He's bringing in lots of down-to-earth suggestions. I definitely recommend speaking with Gino, as he could bring your business to the next level.