Director of Retention Marketing @ MongoDB | Growth Marketer | Ex-Datadog, Ex-DigitalOcean
I can serve as a mentor for you to listen and find solutions on the challenges that you and your company are facing as it relates to people management, marketing strategies, job search, or personal career development.
Let's identify marketing channels to acquire and retain customers, develop retention and lifecycle marketing strategies and metrics, and talk through the challenges your company has.
Chat about how different marketing automation tool differs (Marketo, Hubspot, Pardot), how you should use it, what's the right structure to building it out, and how you should roll it out within the company.
I can help with editing your B2B email copy, brainstorming email tests, analyzing email metrics, developing nurture strategy, identifying how to roll out nurtures, and finding areas of opportunities.
Learn how to manage your team's initiatives and tasks using Trello Project Management board to set the team up for success. I can also talk through how I've used Trello in the past to manage our team meetings and make sure we are working towards our OKRs
I am a Marketo expert and can help with implementing and rolling out the tool. Happy to chat about the best way to set up Marketo for your marketing team's success.
Responsible for developing the company's strategy through a user's activation, onboarding, engagement, retention, and resurrection. Focused on user's post-registration journey with us across multi-channel.
Implemented customer lifecycle program aimed at driving product usage and adoption. Managed and oversee the company's email marketing nurture strategies.
Built out company's first marketing attribution channel based on cohort analysis to understand channel performance and payback period. Also built out the company's marketing operations team which was responsible for the Marketo instance.
Developed a social media dashboard to help analyze how different blog and social media channels are performing on a monthly basis.
Managed the company's $20M SEM account which accounts for 20% of the company's sales. Primarily worked in Google Ads and Bing Ads to identify top keywords and to optimize for spend.
Major in Economics and Political Science; Minor in Criminal Justice
Attended Columbia Business School with a summer internship at Microsoft Corporation.
Marketo Certification in 2016
Certification in 2012
Excellent call! Chatted about growth team dynamics, delegation, product analytics, and quite a bit more!
Fung-Lin is an amazing mentor, she know her stuff inside out. Was a real pleasure to learn something today.
Fung-Lin was friendly and responsive. We had a great discussion and she had a lot of insight into Marketing Automation systems and their functionalities.
It was great talking to Fung-Lin Wu. She helped navigate the issue and even offered a follow up if need be. Thanks a lot.
I really enjoyed my session with Fung. She quickly understood my problem and was able to provide great suggestions. She is also very knowledgeable about Marketo.
Fung-Lin was awesome really gave me great advice on how to edit my cover letter and resume. Gave me some great interviewing tips and talked me through how I can politely ask about salary ranges. It's great to get a fresh eye on your resume/cover letter.