Fung-Lin Wu

I'm an experienced marketing professional who has worked in both public companies and startups. I started my career in paid search (SEM) but after a MBA internship with Microsoft, I transitioned into B2B tech startups. Since then, I've spent a great portion of my career building out marketing functions for startups, 2 of which have exited and 1 pre-IPO. In all my previous companies, I was hired to grow the team, build out the function, roll out new processes, and expand the channels. At Datadog, I was the first marketing analytics hire to implement a basic marketing attribution and also build out the marketing automation team. At Managed by Q, I was responsible for developing the demand generation function which included building out the team and events strategy. At DigitalOcean, as the Lifecycle Manager, I was tasked with post-registration strategies to increase activation and reduce churn through email marketing. Based on my experience, here are the topics I can collaborate with you on: ✔ Build marketing functions from grounds up, especially in email marketing, automation, and lifecycle marketing ✔ Develop your marketing funnel to identify areas of opportunities and where to prioritize work ✔ Optimize your demand generation spend while increasing leads ✔ Develop and roll out OKRs ✔ Lifecycle and retention marketing strategies ✔ Email marketing & nurture email tactics ✔ Analyze your marketing metrics ✔ Brainstorm effective marketing channels for the company