Ferdinand Goetzen

I’m a growth strategist and public speaker, currently working as the director of marketing & growth at 3D Hubs, an on-demand manufacturing platform tipped to be one of the Netherlands’ next unicorns. I was previously the chief growth officer at Recruitee, one of the fastest growing SaaS companies in Europe, helping them grow over 450% in just 2 years (without funding). Before that, I was the lead trainer & growth marketer at the Growth Tribe Academy, where I helped hundreds of companies -from Pipedrive to ING- develop and execute strategies for growth. I am a regular speaker at global marketing events and have been featured as a guest on a number of leading podcasts. I also occasionally write about my work and share insights.

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  Content marketing

  What is content marketing? Have you ever seen any marketing without content? Story telling, communications strategy and copywriting are at the core of any marketing campaign. I help growth specialists develop strong strategies to ensure their content is strategic, consistent and effective.

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  Growth marketing

  I help companies of all sizes develop and execute coherent strategies for growth, from building the right team, to developing the processes, experiments and playbooks required to grow.

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  Marketing automation

  The key to successful marketing automation and email marketing is setting it up so it meets your business' needs. I often help companies tailor their marketing automation to their business' means and needs.

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  Mindset coaching

  Success in a growth role at any organization requires the right mindset and internal processes. I help growth leaders and executors with mindset, decision making and stakeholder management.

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  Product market fit

  There is no point in focusing on growth until you have product-market fit. Validating the need for your product and iterating towards it is the first step towards growth but can be a painful process.

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  ActiveCampaign

  11 years of experience

  Not the biggest fan of Active Campaign but I used it extensively while working at the Growth Tribe Academy and later when leading growth at Recruitee.

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  Google Ads

  10 years of experience

  I have led the SEA efforts at several companies and revamped the entire Google Ads setup at Recruitee when i first joined there in 2017. I've been working with Google Ads since well over a decade.

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  ChartMogul

  10 years of experience

  If you want to effectively track metrics for SaaS, especially in B2B SaaS, ChartMogul is great. I used it every day while leading growth at Recruitee.

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  ConvertKit

  9 years of experience

  If you have limited technical skills in your team, ConvertKit can be a great option; though it has its limitations. I built and entire automation stack around ConvrertKit at Recruitee in 2018.

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  Drift

  11 years of experience

  One of my favourite automation tools. If you can afford to properly set it up and integrate it with your stack, it can be a gamer changer for marketing and sales teams.

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  Geckoboard

  10 years of experience

  Geckoboard and any other tools that allow data dachboarding tend to roughly work the same way. They are quite limited though. Can be very useful for smaller teams or teams with limited technical or data skills.

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  Google Analytics

  17 years of experience

  I first started using Google Analytics over a decade ago. Whether GA, GTA or any other Google app, I've got extensive experience with the entire Google suite of marketing and analytics tools.

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  Hotjar

  11 years of experience

  I've been using Hotjar for years. Unless I use a tool like VWO that has multiple features, Hotjar is my go to for mouse tracking and screen recordings. Great for UX research.

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  Hubspot

  10 years of experience

  I currently use HubSpot Marketing with my team at 3D Hubs. I've set it up for many companies over the year. It has some great features but can also be an nightmare if not set up and maintained correctly.

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  Hubspot

  10 years of experience

  I currently use HubSpot Marketing with my team at 3D Hubs. I've set it up for many companies over the year. It has some great features but can also be an nightmare if not set up and maintained correctly.

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  Looker

  8 years of experience

  I currently use Looker in my current role and if you have it set up properly, it's miles better than most other BI tools I've used. It can be a pain to set it up right, but it's a powerful tool that allows you to properly work with data.

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  Mailchimp

  12 years of experience

  One of the most classic email marketing tools. This has been my go to for automating marketing comms for my personal purposes since a few years. I also used it at several companies.

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  Pipedrive

  10 years of experience

  I actually gave the Pipedrive team multiple trainings while working at the Growth Tribe Academy. Ideal for smaller teams, Pipedrive definitely covers the bases but also needs proper setup and use.

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  Segment

  11 years of experience

  If you do a lot fo events-based tracking, Segment is likely to be an analytics staple of yours. Setting it up effectively can make a lot of things easier in your data tracking. I've used it at virtually every company I've worked at.

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  VWO

  10 years of experience

  I used both Hotjar and VWO as my CRO choices at Recruitee. Both tools do the job. VWO tends to be more comprehensive and better value. Greta alternative to Optimizely.

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  Wordpress

  17 years of experience

  In the early stages of my marketing career I worked as a web developer. I've been working with Wordpress for almost a decade and use it for my own website.

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  Zapier

  11 years of experience

  If you work in a smaller company, Zapier could become a lifeline. The 'duct tape of the internet', Zapier is a very handy tool that if set up incorrectly or improperly maintained will cause you a lot of growing pains in the future.