Farzad Khosravi
COO at Humoniq (YC S25) : GTM and Startups : Leadership
Farzad is the best mentor ever! It was clear from the first minutes that he really wants to help and tries to understand the business, the needs and give a concrete actionable advice, not just some general tips and recommendations. I will definitely book another consultation, as Farzad has a lot of knowledge and experience with SaaS growth strategies.
Probably THE BEST Growth Mentor session I had since I joined this awesome community!! I'm having a hard time writing something that doesn't start with "f***** awesome" 😁 The way he helps you visualize your user research process is mindblowing, I mean top top top. I have to rewatch the recordings 2x just to glean over what we've talked about. In a nutshell what Farzad provided: - mindmap with our current user research process - he identified issues and areas to improve asap - gave us a list with questions to ask during our user interviews - answered some of our most burning questions - a look inside a user research process that actually works - resources to go over to have a better understanding of how we should talk to our users (the one from Y Combinator is top)
Farzad is by far the best mentor I worked with on this platform. His approach is very structured through making sure we visualize where we stand to better understand the challenge at hand and to easily spot bottlenecks and through asking the right questions to tailor the recommendations. It is impeccable how efficient the sessions with him can be and the amount of points we can cover in only 30 minutes. He makes sure that we get actionable points and that the sessions don't get too descriptive. Not only this, but he will make sure to ask if he can improve the sessions and if he can help beyond that. Totally recommend him for the community, and looking forward to our next sessions. Thank you Farzad.
Bio
Hi, I’m Farzad—and I’m here to get you from ‘figuring it out’ to actually making it happen. I help founders and leaders gain clarity on their next steps, validate ideas fast, build with confidence, and scale without burning out. Whether you’re trying to find your first customers, build a killer onboarding flow, or figure out what’s actually holding you back from being a great leader — I’ll help you get unstuck and start moving. 3x Founder & Advisor: Mentored at Intel Ignite and GrowthMentor, helped 500+ founders validate ideas, build teams, and grow revenue. No BS Approach: Cutting the fluff so you get tangible, data-driven action steps and breakthroughs in record time. Deep Expertise in Emotional Intelligence: Because mindset matters just as much as strategy when you’re scaling a business. What We Can Do Together: Do Marketing & Growth Strategy - Email & Deliverability Mastery: Build campaigns that convert, from IP warm-up to segmentation. Copywriting & Positioning: Craft persuasive pages, funnels, and messaging that resonate. Growth Campaigns: Identify your top acquisition channels (including “hidden gems” like Reddit) and scale sustainably. Outcome: A clear, data-backed marketing funnel that consistently brings in (and keeps) the right customers. DoCustomer Experience & Success - Onboarding & Retention: Map the user journey, optimize touchpoints, and reduce churn. Team-Building: Hire, train, and develop your Customer Success org from scratch. Upsells & Advocacy: Convert happy users into evangelists for organic word-of-mouth. Outcome: Loyal, engaged customers who fuel your growth with referrals and case studies. Do Sales Strategy & Execution - Sales Playbook Setup: Cold email templates, CRM workflows, and prospecting tools. Sales Team Coaching: Sharpen pitch techniques, demos, and psychological triggers that close deals. Pipeline Optimization: Spot friction points and turn them into revenue accelerators. Outcome: A predictable, scalable sales machine that drives higher conversion and ROI. Do Business & Executive Coaching - Idea Validation & Venture Thinking: Test assumptions fast to avoid costly missteps. Leadership & Mindset: Break limiting beliefs, set strategic OKRs, and lead with confidence. Strategic Planning: Evaluate business models, competitor landscape, and growth roadmaps. Outcome: Crystal-clear direction, focused execution, and a leadership style that propels your entire team. Why Me? Real-World Experience: I’ve built and sold companies myself—so I know exactly what you’re facing. Holistic Growth Approach: From marketing funnels to mindset, I tackle the full spectrum of startup success. Proven Track Record: 100+ five-star reviews and countless success stories from B2B SaaS to consumer apps. No BS Startup Guide (https://nobsstartupcoach.com/startup-guide/): If you prefer to go solo, my guide has the frameworks, checklists, and templates you need—zero fluff.
Expertise
Building a team
I've helped hire, train, and onboard dozens of people across over 8 companies. From DTC and B2C or B2B. Organizational psychology is the science of building a team. I believe that you should always be using evidence-based approaches to hiring, onboarding, training, and managing your team based on the latest in the field of organizational psychology.
Content marketing
I can help you with copywriting, blog post ideas, how to do research to determine what content to write, where to expose and post your content, auditing your content marketing
Customer success
This is my bread and butter. I've started customer success teams from scratch and scaled them. I've also helped half a dozen companies build and scale their customer success orgs from scratch as a consultant.
Email marketing
I've been working in email marketing for 7 years. I can help you build email cadences, divide your segment, clean your lists, improve your sending reputation and deliverability, and create email templates and copy.
Growth marketing
I can help you design a data-driven awareness and acquisition campaign using traditional organic channels or less traditional ones like Reddit. Setting up the right campaigns for activation, retention, growth, and evangelism are key for any growth marketing strategy.
Idea validation
I'm a 3x founder and been an adviser to many others. I've been helping startups with idea validation since 2012 when I founded my university's Entrepreneurship Club. I've worked with companies across dozens of industries and been an active resource to entrepreneurs online on Reddit, Slack, Hacker news, and other places
Sales
I've built and scaled the ops (CRM, prospecting tools, etc) and strategy of sales at multiple companies. I'll help you divide sales into outbound and inbound activities, set up email tools (Apollo, etc.), CRM (Salesforce, etc), analytics, campaigns, copy, and best practices
User research
More than anything nowadays I help people with user research. I find more and more that people are failing to talk to their users and keep them as loyal and trusted partners throughout development. It's something that has been empirically shown to be #1 reason for startups failing in "Why Startups Fail" by Tom Eisenmann
Venting frustration
Everyone always tells me I should have been a therapist. I excel at listening and creating psychological safety. It's something that gives me joy. Too many of us live life feeling misunderstood and misheard. It would be my pleasure to give you a time where you feel safe and heard.
Toolkit
Customer.io
8 years of experienceI think this is the best email tool out there. We can use it to make just time, behavioral notifications for your customers. Even better, you can use it for all your email and notification needs.
Mailchimp
15 years of experienceI've used Mailchimp across all the businesses I've founded to start building a community with my users. Nowadays Mailchimp is so robust that it stands toe to toe with SendGrid's API.
Salesforce
10 years of experienceI've been using Salesforce as an employee for years. But now I've had the opportunity to set it up for two organizations. Building flows for sales teams, but also entire customer experience management through Salesforce. I can help you understand what is possible
Industries
SaaS
I have gained valuable experience working in sales and customer success, particularly in the SaaS industry. I have had the pleasure of working with some of the top SaaS companies, and have always strived to deliver exceptional results. Furthermore, I have had the opportunity to provide mentorship and coaching to more than 100 SaaS founders, helping them to navigate the challenges of running a successful business.
Software
I have gained valuable experience working in sales and customer success, particularly in the SaaS industry. I have had the pleasure of working with some of the top SaaS companies, and have always strived to deliver exceptional results. Furthermore, I have had the opportunity to provide mentorship and coaching to more than 100 SaaS founders, helping them to navigate the challenges of running a successful business.
Mobile Apps
Throughout my career, I have gained extensive experience in the consumer mobile and web app industry. Specifically, I have launched two successful apps and have had the privilege to assist numerous other founders in this field. My experience has taught me valuable lessons about what it takes to create and maintain a successful app, and I am always eager to share my knowledge and expertise with others.
My best written content
- https://sapphire-creator-9e5.notion.site/The-Ultimate-No-BS-Guide-For-Startups-With-Dozens-of-Free-Resources-From-Ideation-Validation-and--abbb85905f3840feae634a42025af3d5
- https://farzadkhosravi.medium.com/science-and-kindness-can-radically-change-how-we-give-feedback-and-in-turn-peoples-mental-health-b9e9e37addf1
- https://farzadkhosravi.medium.com/in-defense-of-brave-souls-the-importance-of-individual-thought-in-a-world-that-values-conformity-1cf8c666e800