Evan Hammer

Product Manager, People Manager, Writer, Designer, Engineer

Brooklyn, United States (-05:00 UTC)Englishfrom Brooklyn, United States
Free
15min30min60min
Available
13
Sessions
4.98
Rating
Expertise
Remote work

Focusmate helps people who work remotely to be more productive and feel more connected through social accountability. Besides the best practices we've learned from our members, I'm happy to share my experience in working remotely: hiring, collaborating, team-building, and motivating myself.


Product market fit

At most early-stage companies, product management means understanding potential users and the problems they face, figuring out how to quickly develop and test that understanding, and making sure that solving your users' problems leads to a viable business. Some of the underlying skills: customer acquisition, user interviews, copywriting, UX design, A/B testing, shipping an MVP, measuring success, market analysis, strategic planning, coding, and revenue modeling.


Product management

At most early-stage companies, product management means understanding potential users and the problems they face, figuring out how to quickly develop and test that understanding, and making sure that solving your users' problems leads to a viable business. Some of the underlying skills: customer acquisition, user interviews, copywriting, UX design, A/B testing, shipping an MVP, measuring success, market analysis, strategic planning, coding, and revenue modeling.


Mentor Toolkit
Mixpanel
over 8 years of experience

I started using Mixpanel with my first start up Jackalope. Happy to chat about best practices and pitfalls within the software, and also my system for organizing and naming product metrics.

Amplitude
over 2 years of experience

The first project I did for Focusmate was setting up product metrics within Amplitude. Happy to chat about best practices and pitfalls within the software, and also my system for organizing and naming product metrics.

Asana
over 9 years of experience

I've used Asana on cross-functional and engineering teams. I continue to use it for my personal todo list. Happy to chat about the software itself, and more importantly, how I use project management software to keep myself and my teams organized.

Head of Product
Focusmate
New York, United States
- present

Focusmate helps people who work remotely to be more productive by offering them 1-hr video sessions with an accountability partner. Most of my time is spent on learning about our community -- interviewing users and analyzing their behavior. I work with a product team to pick key metrics, to decide what features to build, and to design those features.

Other
Startups
SaaS
Director of Engineering, OTT
Vimeo
New York, United States
-

Vimeo OTT provides a white-labeled video platform to content creators so that they can quickly launch a subscription service. Projects included hiring excellent engineers, managing a team, keeping projects organized and on track, developing strong testing practices, and introducing multi-currency support.

Other
B2B
Engineering Manager
Codecademy
New York, United States
-

Codecademy teaches people how to code using online courses. I managed a team of 5 engineers, introduced several agile practices, revamped our hiring process, and introduced front-end unit testing to a mature codebase.

Other
Startups
B2C
SaaS
CEO / Co-founder
Smart Host
New York, United States
-

Smart Host helps vacation rental management companies make more money through dynamic pricing. I led Smart Host through doing product discovery, launching our brand, raising a seed round, hiring a sales team, and being acquired.

Tourism
Real Estate
Startups
B2B
SaaS
Bachelors
Brown University
-

Computer Science & Music Theory

Reviews (7)
Stefan Manku
1 session
2 Jun 2021

Evan was really helpful in explaining how I could go about exploring the problems of the market I'm looking to serve. He used real examples from other companies to show how they've viewed/tackled these problems. He was able to help me look at my problem statement through different lenses.

Peter Antonov
1 session
12 May 2021

Evan absolutely blew my mind with what he taught me! Total paradigm shift. I should not only track my sellers in their cycle towards activation but their end-users as well on a completely separate graph so to speak. He also taught me to focus on tracking my most qualified users first and foremost and so much more! We spoke about technology also and more about what activation really is! My man even stayed a bit longer to share another great suggestion of his! Crazy great sesh 🤯🤯🤯

Spyros Tsoukalas
1 session
28 Apr 2021

Thanks to Evan, the forthcoming User Interviews seem doable. Before our session, I had to climb a mountain, as we say in Greek. Now I feel I have an improved understanding on the topic, the do's and don'ts etc, and soon we will start reaching out to customers! Thank you very much Evan!

Amar Kumar
1 session
22 Mar 2021

Evan provides great feedback and is a creative thinker! It was great to spend an hour with him cracking a particularly difficult nut.

Brian Shanley
1 session
11 Feb 2021

Had a great chat with Evan! Gave me lots to think about in the realm of user research, pricing, and funnels. Definitely recommend getting his advice.

Venese Lau
1 session
5 Feb 2021

Thank you for the tips you shared to help me improve my project. Appreciate it!

Greg Norrell
1 session
5 Feb 2021

Evan was extremely helpful in uncovering simple but powerful techniques to improve my speed in getting to product-market fit. His tips reminded me, once again, to not build software before I have fully vetted that I am solving a problem for my customers. He is also a very nice guy to boot.