Eugenio 🚀

⤴ Growth Hacker / Marketing Engineer ⤴

Eindhoven, Netherlands (+01:00 UTC)Spanish, Englishfrom Cádiz, Spain
$99 / hour
15min30min60min
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Expertise
Technology and Tools

Tools are my language and my hack to get anything done. My background as an engineer allows me to use my front and back-end programming skills as extra tools to build end-to-end products and features by myself. Among my favourite tools, I would highlight: Prefinery, Spyfu, Mixpanel, AppTweak, Bubble.is, Google Optimizer, Meaning Cloud, Flow.ai, Chatfuel, Dexi.io, Import.io, Lumen5, Photoshop and Final Cut. But I use many others!


Product Market Fit

Hacking the growth makes sense when there is already something to grow 🤓 That usually happens when a product finds the product-market fit: you are solving a problem that other people have, and these people are paying for it 👽 There is a lot of work to reach this point (e.g. validation of value proposition and business model), but once you find the product-market fit, you can really scale your product/service applying cool hacks!


Growth Hacking

I always approach a project trying to understand what its current situation and traction are, why it needs to grow and to which extend. Like this -and applying a few frameworks-, it is easier to split a growth challenge into high level action points that can be translated into experiments to validate hypotheses in different steps of the "pirate funnel". Be data driven, think out of the box, test hard, launch soon, learn fast, define KPIs... Get sh*t done, make things happen! 💪


Mentor Toolkit
Hotjar
over 4 years of experience

Apart from a good tracking system, you need to understand how visitors/users spend time on your platform, where they click on, how much time they spend reading your content, how happy they are with your service/product... Basically, understanding how your platform affects conversion and psychological behaviour. Hotjar helps me there thanks to its (free) heatmaps, video recordings and NPS polls. A must-have 👌

Adwords
over 4 years of experience

Everybody with a budget can run ads, that is true. But if you want to run ads in a smart way, you need certain strategies to leverage some business opportunities (finding long-tail keywords, search trends with high volume and low competition, testing different copies...) Good news is you have a bunch of tools to make this task easy!

Trello
over 3 years of experience

If Asana is not as "scrummable" as you wish, Trello could be a good solution. I have used it to handle sprints with my teams, as it is a very simple and visual way to assign tasks and move them through the whole life-cycle of such sprints.

Asana
over 4 years of experience

If there is a tab I have always opened in my browser, that is Asana. For both my personal and professional lives, Asana is key. There is no date, appointment or task I miss since I started using it!

Youtube
over 10 years of experience

Did you know that there is a huge space to make some good SEO on YouTube? 📹 Playing smart with keywords and following a few simple steps can make your videos shine above the rest. I do this quite often with my music videos since the beginning!

Google Tag Manager
over 2 years of experience

Making small changes without having to use a specific A/B test tool is something that you can do quickly with GTM. When a system has been built by somebody else but you still want to have control on some things (e.g. some texts, the CTA of a button, adding/removing some elements, injecting some JavaScript on demand...), it is really handy to have GTM installed. It has saved my a lot of headaches!

Hootsuite
over 4 years of experience

Almost any content marketing strategy requires you to plan and organise how you make that content available to other in Social Media. Hootsuit helps you programming your posts to save you a lot of time and make the best impact among your followers/fans. I've used it for many different projects, and in conjunction with different following automation tools, it's possible to build a true Growth Machine in SM! 📈

VWO
over 2 years of experience

A/B testing is key to succeed on your decision making. Opinions are just opinions. But DATA is the TRUTH. And to decide which button (or anything else: value proposition, onboarding flow, etc.) is the best out of 2 or 3, it is not enough to choose the one you consider best. Users have to decide. To do so, you need to test which version performs better with tools as VWO. I have used it quite a lot, but my favourite one is Google Optimize, for sure!

NodeJS
over 2 years of experience

Do you know that knowing JavaScript it is really easy to understand how to build nasty back-end systems? The perfect trio is NodeJS + Heroku + GitHub. With that, building micro-servicies is even fun 💻

Google Webmaster Tools
over 4 years of experience

It's important to make sure Google likes your platform, and that it looks good to its algorithm. Google Webmaster Tools is the best way to do some one-thing tasks as choosing which version of your website you want to show, forcing indexation of specific pages, avoiding Google to crawl hidden pages... This is almost the first thing to do when you publish a platform!

Zapier
over 2 years of experience

If you have to learn something what a word means, it is "API". Basically, if you know how to deal with APIs, you can interconnect thousands of system with each others. Zapier does this for you very easily, without you having to add a single line of code. Want to connect your backend to a spreadsheet to have a database on-the-go? Or maybe your Gmail to a Slack channel to receive notifications? Zapier and other more powerful tools (as Bubble.is) are the solution!

Mixpanel
over 5 years of experience

I use Mixpanel to setup the tracking of events and conversion funnels for any project I work on. The only way to have a growth map is being data driving. And the only way to be data driving is tracking, storing and analysing data!

Co-founder, Developer
Chipaky
Madrid, Spain
-

I deloped an online platform to find the closest Chinese stores for buying beer, with prices and closing times

Restaurants
Co-founder, Developer
cryptomatic.ai
Eindhoven, Netherlands
- present

Our trading algorithm is based on cycles, selling your digital currencies at a higher price and re-buying them at a lower price. This generates a profit. That profit is what we call "mined EUR": real fiat money that goes directly to your EUR wallet after a full sell-buy cycle. This is how Cryptomatic mines EUR for you while you sleep: 1. Connect your GDAX wallet 2. Press "start" and see how your money is automatically traded (you can leave the settings by default or change them to fine-tune your strategy) 3. Check your stats in real time and see how you receive EUR in your wallet 4. Reinvest part of your profit if you want to grow faster You can use the desktop version of our dashboard and a simplified mobile version of it: a cool bot for Telegram. Your trading friend on the go!

SaaS
Startups
Electronic Designer
Universidad Politécnica de Madrid
Madrid, Spain
-

Designer, constructor and tester of a series of valve microphones for professional recording studios. The project was thought as a spin-off at Universidad Politécnica de Madrid.

Growth Hacker
Studyportals
Eindhoven, Netherlands
- present

Eindhoven Area, Netherlands As a proud early member of LAB -the project incubator at Studyportals-, I design and build end-to-end "Minimum Viable Products" and run agile data-driven 🔝experiments🔝 to help Studyportals grow wildly and make study choice transparent globally.

SaaS
B2C
B2B
Co-founder, CEO
Free Touring
Madrid, Spain
-

Co-founder and Co-CEO of Free Touring, an awarded online platform -in web and app format- of collaborative tourism that puts tour guides and companies of tours in touch with tourists to, respectively, offer and hire "free tours" (guided visits in exchange of tips), besides providing companies of tours with B2B services and business intelligence to optimise their resources. I was in charge of an international development team and I took care of different tasks: growth hacking, software development, tech support, digital marketing, analytics, design, multimedia, business development...

B2C
Startups
B2B
Tourism
Co-founder, Developer
Cuvuk
Madrid, Spain
-

Co-Founder, Developer and Growth Hacker at Cuvuk, a platform that allows its customers to receive their own online Curriculum Vitae, in responsive web format and available in their own personal websites. I was the developer of the online CVs we were requested and of the platform itself, and I was in charge of the marketing strategy.

SaaS
B2C
Startups
Music Producer, Musician, Manager, Designer
Jan 2011 - present

Multi-instrumentalist (voice, guitar, bass, keyboards, percussion), music producer, sound engineer and community manager at Rock music project/band Peepall (http://peepallmusic.com). Along this project, I have recorded, produced and launched 4 albums: Peepall (2011), Freneza (2013, thanks to a successfully crowdfunding campaign), Synaesthesia (2016, recorded between Brussels, Cusco, Madrid and León) and FOMO (2018, recorded between Eindhoven and León). I have played my music live with my band across Spain several times.

Telecommunication Engineering (Bachelor+Master)
Universidad Politécnica de Madrid
-

Master Thesis: "Diseño, Construcción y Análisis de un Micrófono con Válvulas"

Computer Science
Vrije Universiteit Brussel
-

Multimedia, Computer Vision, 3D, Audio and Video Technologies

Computer Science
Université libre de Bruxelles
-

Acoustic Engineering

Computer Science
Solvay Brussels School
-

Governance of Enterprise IT

Machine Learning Engineer Nanodegree
Udacity
- present

Master in Supervised, Unsupervised, Reinforcement and Deep Learning fundamentals, with a capstone project in a chosen domain. More info: https://www.udacity.com/course/machine-learning-engineer-nanodegree--nd009t

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