⤴ Growth Hacker / Marketing Engineer ⤴
Tools are my language and my hack to get anything done. My background as an engineer allows me to use my front and back-end programming skills as extra tools to build end-to-end products and features by myself. Among my favourite tools, I would highlight: Prefinery, Spyfu, Mixpanel, AppTweak, Bubble.is, Google Optimizer, Meaning Cloud, Flow.ai, Chatfuel, Dexi.io, Import.io, Lumen5, Photoshop and Final Cut. But I use many others!
Hacking the growth makes sense when there is already something to grow 🤓 That usually happens when a product finds the product-market fit: you are solving a problem that other people have, and these people are paying for it 👽 There is a lot of work to reach this point (e.g. validation of value proposition and business model), but once you find the product-market fit, you can really scale your product/service applying cool hacks!
I always approach a project trying to understand what its current situation and traction are, why it needs to grow and to which extend. Like this -and applying a few frameworks-, it is easier to split a growth challenge into high level action points that can be translated into experiments to validate hypotheses in different steps of the "pirate funnel". Be data driven, think out of the box, test hard, launch soon, learn fast, define KPIs... Get sh*t done, make things happen! 💪
Apart from a good tracking system, you need to understand how visitors/users spend time on your platform, where they click on, how much time they spend reading your content, how happy they are with your service/product... Basically, understanding how your platform affects conversion and psychological behaviour. Hotjar helps me there thanks to its (free) heatmaps, video recordings and NPS polls. A must-have 👌
Everybody with a budget can run ads, that is true. But if you want to run ads in a smart way, you need certain strategies to leverage some business opportunities (finding long-tail keywords, search trends with high volume and low competition, testing different copies...) Good news is you have a bunch of tools to make this task easy!
If Asana is not as "scrummable" as you wish, Trello could be a good solution. I have used it to handle sprints with my teams, as it is a very simple and visual way to assign tasks and move them through the whole life-cycle of such sprints.
If there is a tab I have always opened in my browser, that is Asana. For both my personal and professional lives, Asana is key. There is no date, appointment or task I miss since I started using it!
Did you know that there is a huge space to make some good SEO on YouTube? 📹 Playing smart with keywords and following a few simple steps can make your videos shine above the rest. I do this quite often with my music videos since the beginning!
Almost any content marketing strategy requires you to plan and organise how you make that content available to other in Social Media. Hootsuit helps you programming your posts to save you a lot of time and make the best impact among your followers/fans. I've used it for many different projects, and in conjunction with different following automation tools, it's possible to build a true Growth Machine in SM! 📈
A/B testing is key to succeed on your decision making. Opinions are just opinions. But DATA is the TRUTH. And to decide which button (or anything else: value proposition, onboarding flow, etc.) is the best out of 2 or 3, it is not enough to choose the one you consider best. Users have to decide. To do so, you need to test which version performs better with tools as VWO. I have used it quite a lot, but my favourite one is Google Optimize, for sure!
It's important to make sure Google likes your platform, and that it looks good to its algorithm. Google Webmaster Tools is the best way to do some one-thing tasks as choosing which version of your website you want to show, forcing indexation of specific pages, avoiding Google to crawl hidden pages... This is almost the first thing to do when you publish a platform!
If you have to learn something what a word means, it is "API". Basically, if you know how to deal with APIs, you can interconnect thousands of system with each others. Zapier does this for you very easily, without you having to add a single line of code. Want to connect your backend to a spreadsheet to have a database on-the-go? Or maybe your Gmail to a Slack channel to receive notifications? Zapier and other more powerful tools (as Bubble.is) are the solution!
I use Mixpanel to setup the tracking of events and conversion funnels for any project I work on. The only way to have a growth map is being data driving. And the only way to be data driving is tracking, storing and analysing data!
I deloped an online platform to find the closest Chinese stores for buying beer, with prices and closing times
Our trading algorithm is based on cycles, selling your digital currencies at a higher price and re-buying them at a lower price. This generates a profit. That profit is what we call "mined EUR": real fiat money that goes directly to your EUR wallet after a full sell-buy cycle. This is how Cryptomatic mines EUR for you while you sleep: 1. Connect your GDAX wallet 2. Press "start" and see how your money is automatically traded (you can leave the settings by default or change them to fine-tune your strategy) 3. Check your stats in real time and see how you receive EUR in your wallet 4. Reinvest part of your profit if you want to grow faster You can use the desktop version of our dashboard and a simplified mobile version of it: a cool bot for Telegram. Your trading friend on the go!
Designer, constructor and tester of a series of valve microphones for professional recording studios. The project was thought as a spin-off at Universidad Politécnica de Madrid.
Eindhoven Area, Netherlands As a proud early member of LAB -the project incubator at Studyportals-, I design and build end-to-end "Minimum Viable Products" and run agile data-driven 🔝experiments🔝 to help Studyportals grow wildly and make study choice transparent globally.
Co-founder and Co-CEO of Free Touring, an awarded online platform -in web and app format- of collaborative tourism that puts tour guides and companies of tours in touch with tourists to, respectively, offer and hire "free tours" (guided visits in exchange of tips), besides providing companies of tours with B2B services and business intelligence to optimise their resources. I was in charge of an international development team and I took care of different tasks: growth hacking, software development, tech support, digital marketing, analytics, design, multimedia, business development...
Co-Founder, Developer and Growth Hacker at Cuvuk, a platform that allows its customers to receive their own online Curriculum Vitae, in responsive web format and available in their own personal websites. I was the developer of the online CVs we were requested and of the platform itself, and I was in charge of the marketing strategy.
Multi-instrumentalist (voice, guitar, bass, keyboards, percussion), music producer, sound engineer and community manager at Rock music project/band Peepall (http://peepallmusic.com). Along this project, I have recorded, produced and launched 4 albums: Peepall (2011), Freneza (2013, thanks to a successfully crowdfunding campaign), Synaesthesia (2016, recorded between Brussels, Cusco, Madrid and León) and FOMO (2018, recorded between Eindhoven and León). I have played my music live with my band across Spain several times.
Master Thesis: "Diseño, Construcción y Análisis de un Micrófono con Válvulas"
Multimedia, Computer Vision, 3D, Audio and Video Technologies
Governance of Enterprise IT
Master in Supervised, Unsupervised, Reinforcement and Deep Learning fundamentals, with a capstone project in a chosen domain. More info: https://www.udacity.com/course/machine-learning-engineer-nanodegree--nd009t