5x Growth Lead | Strategist, Builder, Analyst
$2+ million managed across Google, Facebook, LinkedIn, Reddit, Quora, Bing, Taboola, Outbrain and others. Effective PPC strategy involves statistical analysis, creativity, and a solid understanding of your business objectives, product, audience and conversion funnel. It's super duper important to understand what exactly you're trying to accomplish with each campaign dollar spent, and to always be learning from channel experts.
Led efforts to grow B2B organic traffic to 130k+ monthly visits. I believe the key SEO success lies in mapping out your core keywords, building out an effective topic strategy, and actually doing the work of creating bespoke content. Organic doesn't mean free--it takes effort and time for Google's algorithms, your customers, and others to view your site as a subject matter expert. Sophisticated SEO techniques, like dynamically-generated long tail pages can be layered on top of the fundamentals.
Ran strategy + execution on a variety of outbound campaigns for 5+ years, including on LinkedIn and email, using semi-automated messaging sequences and workflows. Outbound is hard. Cold outreach and warming up engagement with decision makers can be an effective growth channel in the right context. Ultimately successful outbound strategy comes down to balancing personal touch with thoughtful prospecting, and it's very much a numbers game.
Google Ads is a phenomenal marketing channel when set up correctly. That requires conscious thought about every step of the funnel from the user perspective (from search to impression to landing page visit, etc.), and comprehensive bidding strategy which takes into account keyword match types and search terms.
I've managed about $100k in LinkedIn ads spend. Out of all the ad platforms, it offers what is probably the best targeting for B2B. It's also very expensive, usually at more than $10/click. Some features and tactics can be really powerful when done right, such as LinkedIn ads video remarketing for conversion and retention campaigns, or hyper-targeted content downloads to micro lists (sub 2k).
GTM is fantastic as it serves at the command center for all the 3rd party scripts running on your website. I find GTM to be really helpful for when I want to deploy any ad remarketing scripts, conversion pixels, and others. It's super easy to deploy (and also pause) tags, and really handy when you want to run tags on specific pages only.
I'd call myself an intermediate user when it comes to leveraging GA for website data analysis. The easy to find, intuitive platform features like the traffic acquisition reports and can be very useful for beginner users, with no custom setup required. When you want to dig deeper to understand your website performance, the tool (even the free version) can be extremely powerful. I'm a fan and frequent user of a variety of both built in and custom reports.
I've used Amplitude to create a number of different report types, based off Segment data. It's a great tool for tracking custom events, at scale with anonymous data as well as tracking all the way down to the user level for logged in users.
ActiveCampaign is a marketing automation platform designed for small businesses, but it can be very, very powerful. I've found its platform to be one of the best at doing email drip campaigns (and I've worked with a bunch of them).
'Search' is one of my favorite marketing channels, hands down. And I've been trusting Ahrefs as the core of my SEO / organic search research stack for close to three years. It's a phenomenal keyword research tool that allows you to effortlessly navigate between domain-level checks, volume checks, back link profiles, and offers reliable data on pretty much every metric. While Ahrefs is primarily used for organic, I tend to use it for paid search too.
Growth Element is a distributed agency specializing in B2B growth marketing.
Freightos.com is the world’s largest international freight marketplace, where I owned new buyer acquisition, helping grow the customer base to 6k+ businesses.
OurCrowd is the global equity crowdfunding platform and Israel's most active VC fund, where I owned user acquisition, helping scale the accredited investor base to 20k+ users.
Combined degree in business management and construction science
Super friendly - a great understanding of how to reflect on session
Etan always brings clarity and focus to every call. When I leave I immediately put what he suggests into action, and it works!
Great session with Etan. Loved the Growth Board he showed me!
Etan was great and seemed solely focused on offering as much value as he could within the 30 min time slot. In one session, I was able to more clearly understand my value proposition, learn what to focus on in my current situation, improve my copywriting, and recommended many other free resources to learn more.
Another great session with Etan. Very helpful and a lot of useful resources as well as ideastorming.
Etan had great energy and was very resourceful with great ideas. I loved that he was super affirming! It was very useful to go over certain aspects of my biz and get his thoughtful and honest feedback. I also appreciated that he went over our allotted time to finish up our conversation. Thank you so much!
Had a great chat with Etan – he’s super passionate about growth and our conversation sparked a lot of ideas. It really got me thinking about some things I haven't been paying enough attention to lately!
Etan is brainstormed possible solutions with me about the problems that I am encountering with my marketplace startup. Really valuable and hoping to jump on another session soon to learn more from him.
Fabulous guy. Really wants to help, and helped me look at things from a very new and different perspective. Very encouraging, positive and great energy. Thanks Etan :-)
The with Etan was great. Amazing mentor with great insights
A brilliant bundle of energy and sage advice. Thank you!
Etan is awesome! Helped me get super clear on a plan of action over the next few days/weeks, and gave me a ton of fantastic actionable ideas. Highly recommend!
I had a great session with Etan yesterday. He was very encouraging and easy to talk to. It really helped me get some confidence and clarify some goals and next steps. Thanks Etan!
Such a great call with Etan! He gave me loads of great take aways to be going away and thinking about, and showed a genuine interest and passion for what I'm building. Looking forward to future conversations!
It was fantastic to speak with Etan, he was super prepared for the session, and came with lots of ideas on how to scale acquisition 10X for our SaaS product. If you're looking to discuss growth ideas, book a session with Etan!
Rockstar energy with precise advice, do I need to say more? Etan did his research on me, my question, and then delivered value beyond my expectations. I don't want to forget that he has a good sense of humor, so stay away grouchy folk :) b/c his vibe is killer.
Etan is a marketplace expert! Prepared a Google Slides presentation before the call with some great ideas! Super cool dude as well! Literally can't go wrong booking a call with Etan.